Starting a business is easy. All it takes is a dream, some paperwork and money.
Surviving as a business is hard. Really Hard.
All it takes is great execution, hours & hours, doing what the 5% do and the 95% don’t, more money than you thought, great team members & clients, many Owner Shifts, and – often – a price higher than you imagined you’d be willing to pay.
You can look like you’re surviving on the outside while you’re crashing on the inside. You know what I mean.
Survival isn’t ever guaranteed. Not at the beginning, not ever. It needs to be earned over and over again.
But a survival mentality can sabotage you – if you let it.
That’s what I did for a long time. I worried more about what I could lose than what I could gain and build. I thought I was risking my past instead of what I was really doing, which was risking my future.
Fortunately, I SHIFTED my thinking before I tossed everything away by worrying about survival and, instead, broke through so that I could make my future the “property” I wanted to own.
-Mike
#ownershift #admit #truth #mikemlatesta #startingabusiness
When you purchase my new book, Ownershift, you’ll get access to all my stories that lead me to become an entrepreneur. Most importantly, you’ll see my journey to get unstuck, and achieve the future I always imagined.
I share more stories in my book titled, Owner Shift. Get a Free Chapter Here.
You can also listen to my podcast on the Top 5 Things I learned while writing my book.
Or you can read recent reviews and order my new book, Owner Shift, on Amazon.

Would you like 1 on 1 help with your entrepreneurial journey?
My purpose is to inspire and activate increasing greatness in entrepreneurs and leaders. My goal is to make a positive and profitable difference with every client I work with. I help clients apply the lessons I’ve been fortunate to learn in my 30 years as an entrepreneur to help them excel and create amazing lives, companies, teams, and futures.
Learn more about Ownershift Coaching, where I help entrepreneurs, like you, get unstuck, take back your power, and claim the future you want.
