Brian Adam, CEO of the World’s Greatest Mascot Costume Company – Episode 52

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Brian Adam is the President and CEO of Olympus Group, a large custom printing company and the maker of the world’s greatest mascot costumes.  A UW Madison Business School graduate and former Bucky Badger mascot, Brian acquired the business from his father in 2005, after which he proceeded to transform and expand it, making 3 acquisitions in the first few years.  His focus now is to grow Olympus to $50M in annual revenue, earn $5M in annual profits and reward his team with a combined $1M in profit sharing.  He must be doing something right as Brian was #25 on the Glassdoor 2017 Highest Rated CEO List for Small and Medium Businesses.  

Brian started his career as a Management Consultant and had not considered joining the family business until getting a call from his Dad asking him if he’d be interested in buying it. He got to work quickly, building rapport and credibility with his new employees by having one on one meetings, focusing on the culture, creating a “Hey Brian” suggestion box and strategically opening offices close to his major customers in Orlando and Las Vegas so that his company could maximize it’s custom design and fast turnaround capabilities and increase its overall value proposition.    

Mike and Brian cover a ton of great stuff in this episode, including how he is an EOS / Traction Disciple, how he communicates effectively with his team, many of whom are Hispanic and Hmong, his Culture Guide (modeled after Netflix’s), and how he takes a unique, “life is short” approach with his kids.     

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Please enjoy Brian Adam.


Special thanks to Hammerstone Marketing for website design, podcast production, and blog collaboration.

Mike Malatesta

Mike Malatesta

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I help entrepreneurs get unstuck, take back their power, achieve their life objectives, and create the futures they want.

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