Brian Covey, Visualizing the End Result of Doing Hard Things (#213)

Share this blog:

Brian Covey Episode

Brian Covey is a Speaker, Author, Top-Rated Podcast Host, and VP for loanDepot, one of the top 5 lenders in the United States. Before all this, Brian was a pro soccer player who had the honor of playing in the US Olympic Team. Soccer has played a big part in his life. It taught him the importance of having coaches, mentors, and has contributed to developing his competitive drive. From Monopoly to sports, Brian likes to win.

Having grown up around sports, he noticed how everybody was competing mostly to get a spot in the team and get noticed by the coach. Such motives are not sufficient to sustain motivation in the long run, and can actually lead to burnout and quitting, something that several of his fellow sportsmen had to face. But not Brian. Thanks to the teaching of his father, he realized the only viable competition was the one against himself. That has put him on the path of maximizing his potential. A path that is surely not linear. If you want to win, in fact, you have to learn how to fail while falling in love with the entire process.

The Art of a Growth Mindset, Winning, and Staying Fit

Over the course of his journey, Brian has mastered the art of a growth mindset, the art of winning, and the art of staying fit. He believes in a holistic approach to life to achieve balance. He’s now sharing his knowledge and experiences through his podcast, The Brian Covey Show, and with his new book, “Conversations with Covey”.

When asked what is at the foundation of his motivation and drive, Brian gives these 5 rules he lives by, which as a listener of the How’d It Happen Podcast I’m sure you will appreciate.

  1. Be kind to others and put out positive energy to attract the right people
  2. Always be a learner and addicted to growth through personal development
  3. Be hungry and have hustle in your game, giving & sharing yourtalents and gifts with others
  4. Surround yourself with great people / association matters
  5. Be passionate about your vision and live your purpose today

And now here’s Brian Covey.

Show Notes

[3:04] How’d it happen for Brian Covey?
[5:55] How does Brian feel about losing and what was the life lesson he wished he had known earlier?
[8:30] On quitting and falling in love with the process
[12:58] Diving deeper into visualization
[18:22] “Actions being greater than your feelings”
[20:34] Learning how to get “cut”
[25:00] Brian’s exercise group and routine
[29:32] What a younger Brian thought about career-wise
[35:08] The power of saying “yes” and learning when to say “no”
[40:04] You need to share what you stand for
[40;54] Decisions vs. choices
[44:38] The Brian Covey Show and Conversations with Covey
[53:00] The importance of networking
[55:25] On being selfish
[1:00:25] Outro

Full transcript below

Video on Visualizing the End Result of Doing Hard Things

Visit BrianCovey.com to Learn More About Brian

Get Brian Covey’s Book: Conversations With Covey

Discover More About Brian Covey Work at loanDepot

Follow Brian on Instagram

Connect with Brian on LinkedIn

Get Motivation, Inspiration, and Ideas to Level Up Your Life.

Subscribe to the How’d It Happen Podcast

Want to be the first to know when new episodes are released?  Click here to subscribe

This image has an empty alt attribute; its file name is Howd-It-Happen-Podcast-Listen-on-Apple-Podcasts.jpg
This image has an empty alt attribute; its file name is Howd-It-happen-Podcast-List-on-Google-Podcasts.png
This image has an empty alt attribute; its file name is Howd-It-Happen-Podcast-Listen-on-Stitcher.png
This image has an empty alt attribute; its file name is Howd-It-Happen-Podcast-Listen-on-Spotify.png

Thank you for being a How’d it Happen listener. Please enter your email address below to subscribe, or subscribe on Apple Podcast, Stitcher, or wherever you like to listen.

Subscribe to Blog via Email

Write a Podcast Review

Also, podcast reviews are important to iTunes and the more reviews we receive, the more likely we’ll be able to get this podcast and message in front of more people (something about iTunes algorithms?).  I’d be extremely grateful if you took less than 30 seconds and 5 clicks to rate the podcast and leave a quick review.  Here’s how to do it in less than 30 seconds:

Click on This Link – https://podcasts.apple.com/us/podcast/howd-it-happen-podcast/id1441722417

Click on the “Listen on Apple Podcast” Box

Click on “Open iTunes” – You will go directly to the iTunes page for the Podcast

Click on “Ratings and Reviews”

Click on the 5thStar (or whatever one makes the most sense to you 🙂

Podcast with Brian Covey. Visualizing the End Result of Doing Hard Things.

1
00:00:05.819 –> 00:00:24.450
Mike Malatesta: Hey everybody welcome back to the how’d it happen podcast I’m so happy to have you here, as I am with every episode, and I am also fulfilling my promise to you today with another amazing success story, Brian Kofi joins me on the podcast Brian Thank you so much for being on.

2
00:00:24.960 –> 00:00:27.990
Brian Covey: My thanks for having me be looking forward to this and glad we connected.

3
00:00:28.260 –> 00:00:36.930
Mike Malatesta: yeah me too we had this first scheduled in May, and I think I was the one who had to cancel in May, and here we are, in September, getting back to it so thanks for your patience and bearing with me.

4
00:00:38.340 –> 00:00:42.240
Mike Malatesta: Let me tell you a little bit about Brian before we get started so Brian is.

5
00:00:43.290 –> 00:00:53.580
Mike Malatesta: A lot of things more things than most people so he’s a Vice President at loan direct and we’ll talk about what loan directors he’s a soccer pro X soccer pro X Olympian.

6
00:00:54.060 –> 00:01:05.340
Mike Malatesta: soccer dad currently family man wealth advisor speaker author top rated podcast host and creative disrupter which I want to dig into a little bit because I want to know what that means.

7
00:01:06.750 –> 00:01:17.370
Mike Malatesta: So here’s a little summary, how do you go from pro soccer player to Vice President, one of the largest mortgage companies in America, more importantly, what did he learn along the way, the answer is a lot.

8
00:01:18.570 –> 00:01:27.840
Mike Malatesta: Once an Olympic USA soccer player Brian quickly learned how to get cut and literally get cut like that will explore that fitness and mindset became.

9
00:01:28.380 –> 00:01:36.630
Mike Malatesta: mysteries for Brian very early as his career was affected by the 2007 market crash just years after his soccer team days came to an end.

10
00:01:37.260 –> 00:01:46.470
Mike Malatesta: Right when right when he was raising toddlers with his wife Nicole so since then he’s mastered the art of growth mindset and the art of winning.

11
00:01:47.100 –> 00:01:54.300
Mike Malatesta: The art of staying fit all of which are very interesting to me and all my listeners he believes in integration and health overall things.

12
00:01:55.140 –> 00:02:07.170
Mike Malatesta: As I mentioned he’s an executive at home depot and all the other things that I said proud Father all that stuff he throws the suit down and coaches his daughters lead with joy several times a week, thank you for being a coach.

13
00:02:08.430 –> 00:02:08.730
Mike Malatesta: and

14
00:02:09.990 –> 00:02:18.480
Mike Malatesta: it’s brian’s mission with his new book conversations with cody to highlight some of the most incredible stories he’s gotten to share on his podcast the Brian cody show.

15
00:02:20.280 –> 00:02:28.350
Mike Malatesta: it’s all about balance he says so let’s get into it, Brian I start every show with a simple question, and that is how it happened for you.

16
00:02:29.940 –> 00:02:41.310
Brian Covey: I think we covered some of it, where I go back to a lot of us in our childhood, if you remember back where you started to kind of realize who you were and where you fit in and where you didn’t fit in.

17
00:02:41.790 –> 00:02:49.200
Brian Covey: i’m probably most people I fit into some groups I didn’t fit into other groups, and I was an athlete in an early age and I realized that would probably be my ticket.

18
00:02:49.860 –> 00:02:57.300
Brian Covey: To not only having friends, but to having some success in life, and there were some great coaches in my life if anybody’s ever had a great coach.

19
00:02:57.870 –> 00:03:07.650
Brian Covey: My parents were both very instrumental influential they both worked so they weren’t always there for practices and certain things, but they made it a point to be at games and travel.

20
00:03:07.920 –> 00:03:14.430
Brian Covey: Now, remember some of the coaches to just took time in May and my dad was one of the first ones to it early age where coaches can shape you.

21
00:03:15.240 –> 00:03:19.980
Brian Covey: And soccer for me created this competitive drive still to this day.

22
00:03:20.490 –> 00:03:29.040
Brian Covey: That i’m highly competitive I love to compete and whatever it is, but my my wife would tell you like it doesn’t matter if it’s monopoly or sports or anything.

23
00:03:29.670 –> 00:03:37.170
Brian Covey: we’d like to win, and I think that is for me how it started and then transitioned into business where.

24
00:03:37.980 –> 00:03:48.030
Brian Covey: In a way it was lucky in that I found someone That was a great coach and business and said hey come join our team i’ll teach you the business i’ll teach you real estate and mortgage and finance and all those things.

25
00:03:48.390 –> 00:03:54.180
Brian Covey: And that just fit right into who I was I didn’t know where it would lead to, but you know some almost 20 years later.

26
00:03:54.720 –> 00:04:05.550
Brian Covey: i’ve continually just taken steps in the direction that I wanted to go and and I believe we’re all on this journey trying to find the best versions of ourselves so every day I wake up and I compete.

27
00:04:05.940 –> 00:04:16.290
Brian Covey: And I want to be the best version of myself I just as a husband, but a dad as a business leader and that’s part of why I started some of the things I did with branching out into podcasts and writing my book and.

28
00:04:16.710 –> 00:04:22.980
Brian Covey: connecting up with great people as the only way we learn and grow, I think, is surrounding ourselves with great people great coaches.

29
00:04:23.340 –> 00:04:35.790
Brian Covey: And that’s really if you look into my story there’s a lot of other moving components to it, of what i’ve learned through success and through failure but that’s what I believe is really gotten to me where I am is what makes me uniquely Brian.

30
00:04:36.780 –> 00:04:43.230
Mike Malatesta: And I want to get I love the idea for your book, because my podcasts and yours are similar in.

31
00:04:45.870 –> 00:04:49.440
Mike Malatesta: You know topic I guess they’re probably not at all similar in in.

32
00:04:50.610 –> 00:04:54.780
Mike Malatesta: In the details, but they’re similar in topic and it’s really interesting how you took.

33
00:04:56.430 –> 00:05:04.560
Mike Malatesta: The approach you did to basically call the information from your folks so I want to talk about that a little bit later, but first I want to go back to the competitiveness, Brian to you.

34
00:05:05.520 –> 00:05:23.160
Mike Malatesta: So I consider myself pretty competitive I say pretty competitive because i’m not competitive about everything in my life i’ve learned along the way, that that can drive a person crazy if you’re competitive about everything, but I wondered about losing, how do you feel about losing.

35
00:05:25.440 –> 00:05:26.040
Brian Covey: So.

36
00:05:27.360 –> 00:05:37.080
Brian Covey: I have ended up trying to find some areas in my it’s different as a dad you know because I started at such a young age, and to frame it up for people that don’t know some back stories.

37
00:05:37.920 –> 00:05:48.180
Brian Covey: I was competing on the national team and the Olympic team at like 14 1516 years old very different world, by the way, when you’re traveling over to Europe each summer and competitiveness.

38
00:05:49.230 –> 00:05:52.830
Brian Covey: can come in different forms and still kind of approach the question this way of.

39
00:05:54.060 –> 00:06:03.240
Brian Covey: I didn’t know, then what I think I know better now at that point, I was always competing for a spot on a team you’re always competing for the coaches attention you’re competing for.

40
00:06:04.380 –> 00:06:21.060
Brian Covey: Playing time, whatever it might be you’re competing to score and and all of that, and that can be a driver for some people at that age, you see many, especially in kind of teenage years they quit right and that’s that’s a real thing they get burned out is what we hear.

41
00:06:22.260 –> 00:06:29.010
Brian Covey: And I think that competitiveness for some people can lead down a dark road if they don’t understand why they’re competing.

42
00:06:29.400 –> 00:06:37.740
Brian Covey: and have the drive for you’re competing, not just for a spot on the team today, not just a spot on the team next year.

43
00:06:38.280 –> 00:06:48.540
Brian Covey: But I was fortunate in my dad’s a psychologist and it was great coaches in my life as well that were really kind of teaching me the game of life, which is you’re always going to be competing.

44
00:06:49.290 –> 00:06:59.880
Brian Covey: But I didn’t really learn to later the competition was against myself it wasn’t against other people, because I couldn’t control how they showed up what effort they put in on and off the field.

45
00:07:00.060 –> 00:07:06.360
Brian Covey: Or, the only thing that I could control was the effort, I put in and what I was working on and how I was improving.

46
00:07:06.750 –> 00:07:13.590
Brian Covey: And so that’s probably one of those life lessons I wish i’d learned earlier and it ties into micah probably know that the abundance mentality have.

47
00:07:14.070 –> 00:07:22.920
Brian Covey: enough to go around when you get in the marketplace and you get out of team sports, the reality is that there’s enough market share and success.

48
00:07:23.460 –> 00:07:31.650
Brian Covey: For many people to win in that same industry and so it’s changed my vantage point some of the competition but i’ll tell you it’s still to this day.

49
00:07:32.490 –> 00:07:44.220
Brian Covey: Part of the way that I train and work out and still take care of my health and my fitness is very competitive it’s in a class setting there’s coaches there there’s a time there’s REPS on the board and you’re competing against yourself.

50
00:07:44.730 –> 00:07:50.430
Brian Covey: And I think that there’s some correlation to that in the rest of your life if you take it from a healthy standpoint.

51
00:07:50.730 –> 00:08:07.110
Mike Malatesta: Right yeah I agree with that you mentioned the kids that quit and I wanted to explore that a little bit because I want you, your experience you know I played high school sports and try it out in college and didn’t make it essentially football was my sport.

52
00:08:08.730 –> 00:08:17.970
Mike Malatesta: But you mentioned, you know kids that quit and I wondered what your experience was because mine seemed to be at least with some you know the ones that were told they were great.

53
00:08:19.770 –> 00:08:28.500
Mike Malatesta: You know all long as they were developing and they get to the point where you know greatness is sort of what every relative right you’re great and then you move up and you’re.

54
00:08:28.950 –> 00:08:38.160
Mike Malatesta: Maybe still great and you move up and you maybe you’re very good and then and and I thought I think some of them gave up on themselves because they didn’t feel great.

55
00:08:38.400 –> 00:08:45.420
Mike Malatesta: anymore so rather than doing the work that was required in order to stay great or be as good as you could they just said, you know what.

56
00:08:46.110 –> 00:08:54.870
Mike Malatesta: This is a makeup some kind of excuse for why you know it’s a coach or whatever is that did you experience that with some of the some of the folks who played with or Is that how you.

57
00:08:56.160 –> 00:08:57.630
Mike Malatesta: yeah, what do you feel about that.

58
00:08:57.990 –> 00:09:06.840
Brian Covey: So what I would say is this again, one of those lessons that that i’m thankful that I had great people around me and, to this day.

59
00:09:07.470 –> 00:09:18.150
Brian Covey: there’s just an innate passion and desire like even when i’m out coaching my kids are helping out playing in the side yard, and I still participate in men’s league soccer coed soccer and still play for fun.

60
00:09:18.630 –> 00:09:33.570
Brian Covey: So, think about that some 20 years later, after every tired i’m still out playing the game I love and what I think has happened is too many parents in too many young athletes are so focused on the results at that moment.

61
00:09:34.050 –> 00:09:40.050
Brian Covey: They don’t truly understand what winning looks like and falling in love with and committing to the process.

62
00:09:40.320 –> 00:09:50.340
Brian Covey: yeah all in love with that process, what I saw was athletes came in and they came out some grew at different times than others, some peaked earlier some peaked later.

63
00:09:50.910 –> 00:10:00.210
Brian Covey: But the ones that fell in love with the process, whatever reason, they just continually got better they seem to have fun, while they’re out there right and when is the last time you saw an athlete.

64
00:10:00.750 –> 00:10:13.260
Brian Covey: frustrated that actually performed at a high level right if you watch the best athletes and I was a huge Michael Jordan fan coming up right, so I mean Jordan, even when he’s sick, you can watch the look on his face just the focus but he’s having fun.

65
00:10:13.470 –> 00:10:15.270
Brian Covey: he’s intensely having fun.

66
00:10:15.810 –> 00:10:25.590
Brian Covey: And I think that’s what we need to teach athletes today is really how to fall in love with the process, the strength training that happens off the field speed and agility that’s going to be needed.

67
00:10:26.040 –> 00:10:36.690
Brian Covey: And I do think that the sports have evolved right, let me look at today and i’m training with my son this last weekend it’s 12 years old, he plays football I don’t know as much about football I played two seasons.

68
00:10:37.710 –> 00:10:48.060
Brian Covey: i’m like hey look here’s what I do to speed agility matter and your strength matters, so I can help you train that and I remember putting him on the assault bike which, if anybody knows what the assault bike is.

69
00:10:49.080 –> 00:10:53.490
Brian Covey: it’s torture, the harder you go the more feedback, it gives you, which is in the form of pain.

70
00:10:54.240 –> 00:11:01.590
Brian Covey: And I challenged him let’s see what you can do in a minute, and if you make things fun and you make that training in a way.

71
00:11:02.100 –> 00:11:11.640
Brian Covey: Where I say you’re integrating that into what I know is going to produce a result for him, not that day, not that week but over time he’s building up this mental capacity.

72
00:11:12.120 –> 00:11:17.610
Brian Covey: That, I would say, is what he’s going to need to succeed in the last thing i’d leave with Mike and we can dive into this more as.

73
00:11:17.970 –> 00:11:23.640
Brian Covey: I truly believe what separates people, not just in business in life today, but in sports I learned at an early age.

74
00:11:24.390 –> 00:11:39.660
Brian Covey: Things like visualization and the mental and the mindset and your identity of who you are what’s that self talk and I was taught at an early age fortunate again with my dad being a psychologist the power of visualization and the power of self talk.

75
00:11:39.840 –> 00:11:49.320
Brian Covey: Right and that, for me, that is transcended over into all areas of my life now where Look, we all have good days and bad days things that happened that don’t go our way.

76
00:11:49.680 –> 00:11:56.130
Brian Covey: But what’s your default that you go to and i’ve been able to program in some of that to where that self talk.

77
00:11:56.520 –> 00:12:05.010
Brian Covey: I can flip a switch and turn it back when I start to stray or have tools like visualization to know going into a meeting or going into a game.

78
00:12:05.340 –> 00:12:18.660
Brian Covey: I can visualize what I want that to look like, and I think that’s in a way it’s a little bit of a superpower, the people that figure it out and the athletes that do it well, it does give you an advantage, because at some point, your athleticism is only gonna take you so far.

79
00:12:18.930 –> 00:12:23.700
Mike Malatesta: yeah let me yeah so that’s really interesting, I see a couple questions about visualization because.

80
00:12:26.070 –> 00:12:36.450
Mike Malatesta: First of all, I feel like as you were talking about that I thought you were talking about process, how do you get kids or athletes or or even people in business right business success in business.

81
00:12:36.870 –> 00:12:51.270
Mike Malatesta: Like on the field is a process, you know it doesn’t just happen it’s the repetition of things that you know work in a systematic way essentially so when you’re talking about visualization do you think that long term visualization helps.

82
00:12:53.400 –> 00:13:03.660
Mike Malatesta: You know athletes or coaches teach athletes that you know, to respect and honor and enjoy the process, whereas if it’s just like this is a practice.

83
00:13:04.200 –> 00:13:13.500
Mike Malatesta: And i’m going to put you through the paces and all they’re seeing is the end of practice it’s a different thing, do you do you see that and then my second question to, that is, are you.

84
00:13:14.160 –> 00:13:26.910
Mike Malatesta: Are you a fan of short term midterm and long term visualization or do you see it differently, as, like all long term are all you know short term or mid term so sorry to throw two questions at the same time.

85
00:13:27.030 –> 00:13:30.450
Brian Covey: Oh, I love that, though, and the way I would approach that is.

86
00:13:31.080 –> 00:13:41.790
Brian Covey: What has worked for me right, and I can only go off of you know I can’t get in somebody else’s head, while they’re doing visualization and thinking about where they’re going to be and how long they do it, how often they do it.

87
00:13:42.210 –> 00:13:43.470
Brian Covey: But I know is I did it.

88
00:13:44.040 –> 00:13:55.830
Brian Covey: at an early age, the way that I was taught was I would think through plays in a game, for example, and I would think about the ball being passed to me and soccer where, am I going to go where are my options what’s going to happen.

89
00:13:56.160 –> 00:14:10.260
Brian Covey: And I would practice the repetitions of me doing it well because look it’s like a movie I get to write the story in the script if I want to make every passing score every goal and everything goes my way I can visualize that and that’s positive I like that.

90
00:14:10.560 –> 00:14:10.830
Mike Malatesta: Right.

91
00:14:10.860 –> 00:14:23.790
Brian Covey: The other part was from a very, very early age, I also was trained to think about what would happen and how would I respond if I lost the ball if I made a bad shot, how do you react.

92
00:14:24.240 –> 00:14:29.820
Brian Covey: And I think there is some programming in there right in our subconscious really starts to come alive, when you start to think about it.

93
00:14:30.180 –> 00:14:35.430
Brian Covey: And what I realized is on the field, especially in a game like soccer hockey or football, you have literally.

94
00:14:35.850 –> 00:14:41.610
Brian Covey: split seconds to make decisions on the field, so why is it that some athletes make faster decisions and others.

95
00:14:41.970 –> 00:14:49.050
Brian Covey: You could say it’s experience, how do you gain experience through games How else can you gain experience, I think this was the X factor of.

96
00:14:49.500 –> 00:14:57.210
Brian Covey: Our team, we would think about this, and we would visualize it on the side, and we would I would play up games in my head, I mean from five minutes.

97
00:14:57.600 –> 00:15:05.580
Brian Covey: to your point long term I would actually go longer, and I would just sit there quietly in think through an entire game and see myself performing that.

98
00:15:06.030 –> 00:15:13.710
Brian Covey: And if you ever got to a point where you get tired just walk away for a minute, you can come back and that was the beauty of of what was there and I took that into.

99
00:15:14.430 –> 00:15:19.920
Brian Covey: Sales meetings like if anybody’s ever spoken on a stage, you know at your kids school or your church or with a small group or.

100
00:15:20.430 –> 00:15:32.250
Brian Covey: Even now, when we’re presenting in front of clients i’ll actually take a few minutes and think about what’s the opening going to be how am I going to connect with them, how are they going to respond, what if they respond to this way, what if they respond that way.

101
00:15:32.490 –> 00:15:33.450
Mike Malatesta: What am I going to do.

102
00:15:33.690 –> 00:15:41.160
Brian Covey: i’m going to do again cool think about how powerful you would be if you were able to see an entire movie all the way through.

103
00:15:41.820 –> 00:15:52.440
Brian Covey: And then the person beside you hasn’t ever seen the movie and you both come into a room and someone asked you questions about the movie who’s who’s going to have the greater knowledge and experience and get answered the questions.

104
00:15:52.860 –> 00:15:54.030
Mike Malatesta: yeah and the person who saw.

105
00:15:54.840 –> 00:16:03.540
Brian Covey: That, so I think there’s there’s things that we can tap into all of us as human beings that we haven’t really tapped into that potential and again that subconscious so i’m a huge believer of it.

106
00:16:04.020 –> 00:16:12.900
Brian Covey: It slows my brain down i’m quite on the go and a fast thinker, and so, for me, it’s also a way to slow my brain down into see things before they happen.

107
00:16:13.380 –> 00:16:20.940
Brian Covey: And what’s amazing to me is the more you do it, the more those things come to life and it’s like yeah I expected that i’ve seen that before.

108
00:16:21.990 –> 00:16:23.850
Brian Covey: I know what to do in this situation.

109
00:16:24.000 –> 00:16:24.330
Mike Malatesta: yeah.

110
00:16:24.570 –> 00:16:34.200
Brian Covey: it’s very powerful and I would encourage you, my just definitely check it out on you know i’m sure, probably, like most people’s a teenager At first we all kind of laughed and thought it was hokey and this that and the other.

111
00:16:35.910 –> 00:16:40.410
Brian Covey: I wouldn’t discount it now i’m very thankful that I learned that at early age.

112
00:16:40.920 –> 00:16:54.510
Mike Malatesta: I love the way you type frustration to visualization to and you use the Jordan example and there’s plenty of non Jordan examples out there and what I mean by that is again whether it’s in sports or in business people who.

113
00:16:55.950 –> 00:17:03.690
Mike Malatesta: You mentioned, you know how do you get to be the fastest what’s experience, and all this but, but the frustration thing I think is really important, too, because people who get frustrated stop.

114
00:17:04.290 –> 00:17:15.720
Mike Malatesta: yeah and when you when you and they’re focused on the past right, so they stopped and they’re focused on the past, and people who visualize that they will get frustrated.

115
00:17:16.320 –> 00:17:21.150
Mike Malatesta: Things are not going to go your way right so when it happens, how am I going to keep moving forward.

116
00:17:21.570 –> 00:17:32.700
Mike Malatesta: Or you know, instead of, say, basketball, for example, you, you get frustrated and you, you know you go like this and the plays down at the other end of the quarter now and you’re completely useless right that’s.

117
00:17:33.420 –> 00:17:44.190
Mike Malatesta: And and business, I see that all the time people get frustrated and then they just stop and they they live in the past, instead of knowing that that’s part of moving towards the future yeah.

118
00:17:44.580 –> 00:17:53.310
Brian Covey: yeah too many emotions, I think that we allow ourselves to get consumed in those emotions and you know our our team has this basically.

119
00:17:53.760 –> 00:18:01.710
Brian Covey: I call it more of a slogan and kind of a belief, but we believe in actions being greater than our feelings and when you’re feeling start to take over.

120
00:18:01.980 –> 00:18:11.370
Brian Covey: What, what are your default actions right and if i’m feeling like i’m in a Funk or i’ve had a tough conversation or something you know, one of the tools, I use, and I share this with with our team is.

121
00:18:11.850 –> 00:18:17.730
Brian Covey: i’ll even go for a walk right like grab my dog for a walk through your head, I think, too often.

122
00:18:18.480 –> 00:18:26.280
Brian Covey: We don’t know what that default looks like and maybe it’s a visualization for you and you just take the step back, but there’s tools to help us through it right we’re not wired.

123
00:18:26.940 –> 00:18:36.600
Brian Covey: To go like people say nine to five non stop no breaks nothing in there, but but stress and chaos that’s really not how we’re wired.

124
00:18:36.780 –> 00:18:42.360
Brian Covey: Right our productivity or many people or I would even say that’s why people typically quit.

125
00:18:42.780 –> 00:18:45.390
Brian Covey: Because it gets so hard they make it so hard on themselves when.

126
00:18:45.750 –> 00:18:57.510
Brian Covey: The reality is a few intermittent breaks in there some strategic planning and how they’re going to visualize how they’re going to break up their day and you start having success well what happens after you start having some wins well.

127
00:18:57.570 –> 00:18:59.040
Brian Covey: Right, you would again right like.

128
00:18:59.070 –> 00:19:06.810
Mike Malatesta: You want to do more right right right yeah I remember you had mentioned coaches, a couple times in my high school football coach coach off.

129
00:19:08.040 –> 00:19:23.640
Mike Malatesta: You know, during the time that I was in high school, and this was probably an indication of my immaturity but you know, he would bark at me he’d say things like I you’re paying for your summer fun now a test, I see and i’d be like her, you know.

130
00:19:24.750 –> 00:19:39.180
Mike Malatesta: But in I thought I was picking on me, you know but that’s not what was happening at all, it wasn’t he wasn’t picking on me at all, he was saying you’ve got more capability than what you’re showing me right now and there’s probably a reason for that that’s your responsibility right so.

131
00:19:39.510 –> 00:19:40.320
Mike Malatesta: Now that we’re here.

132
00:19:40.650 –> 00:19:48.990
Mike Malatesta: How do we get past that because I need all the capability, you can you can give me on the on the field, you know and in practice whether practice or the game.

133
00:19:50.130 –> 00:19:55.440
Mike Malatesta: So yeah I remember it finally now but, at the time, not so finally i’m sure you have a bunch of memories like that as well.

134
00:19:55.800 –> 00:19:56.280
Brian Covey: Oh yeah.

135
00:19:57.150 –> 00:20:08.340
Mike Malatesta: When you get you mentioned in your bio you know that you’ve learned how to get cut in and literally get cut and i’m I think I know what that been spying but i’d like to know what it means from you.

136
00:20:09.240 –> 00:20:10.110
Brian Covey: So this was.

137
00:20:11.190 –> 00:20:21.030
Brian Covey: part of my journey and I share this with people and probably a lot of people can relate to this is, you know I got cut from teams in an early age actually had made it on the national team for the 17th.

138
00:20:21.780 –> 00:20:29.190
Brian Covey: For the US and then i’d made it into the Olympic team pool and I got cut before they went to Japan that you’re here for concacaf and all that.

139
00:20:29.580 –> 00:20:40.830
Brian Covey: And so I learned at 15 what it was like to have a dream to make it all the way, where you think you’re going to make it there and then, in essence, you get cut and you have a response that’s required.

140
00:20:41.970 –> 00:20:48.990
Brian Covey: And I remember, even then, when I was supposed to go to one College and the coach transferred out and then I ended up.

141
00:20:49.470 –> 00:20:55.530
Brian Covey: which was a blessing in disguise, end up going to memphis where I live, so my parents were there and I had a great foundation kept me out of trouble.

142
00:20:56.010 –> 00:21:03.870
Brian Covey: And a lot of things, but in a way it was like I would have gotten cut from the team, had I gone to this other school, like those things just started to happen.

143
00:21:04.410 –> 00:21:14.640
Brian Covey: And in business, I remember not getting jobs, and you can call it getting cut you can call it getting fired in college things I wasn’t chosen, I was not the person they picked.

144
00:21:14.790 –> 00:21:15.090
Mike Malatesta: Right.

145
00:21:15.300 –> 00:21:22.020
Brian Covey: In each one of those opportunities was a lesson in there and I wish the book extreme ownership.

146
00:21:23.160 –> 00:21:32.880
Brian Covey: jacko in life, I wish it had been out years ago when I was going through that you know 10 plus years ago, but some of those you don’t know the lesson until years and years later.

147
00:21:33.690 –> 00:21:42.480
Brian Covey: And so that was the part of like getting cut now the second part of it, I will tell you is that helped me build a mindset that part of what I realized that I was wired and.

148
00:21:42.930 –> 00:21:52.440
Brian Covey: at an early age, which is interesting if you tie this together with the sports success and I was able to have at a young age, I also was an overweight kid at 12 and 13 years old.

149
00:21:52.860 –> 00:21:55.170
Brian Covey: i’ll really basketball and soccer oh is.

150
00:21:55.890 –> 00:22:05.250
Brian Covey: Like it was bad like I literally went in and our physician was also our basketball coach so AAU highly competitive, we would travel and play all these games.

151
00:22:05.790 –> 00:22:10.620
Brian Covey: And I remember going in is like Brian and he’s telling my parents like your cholesterol is through the roof.

152
00:22:10.980 –> 00:22:21.480
Brian Covey: I was about for me, I think, maybe five eight at that age 1213 years old hundred and 80 hundred 90 pounds like not good not good like how I was able to compete.

153
00:22:21.960 –> 00:22:33.660
Brian Covey: was not good, and so I learned over the next couple of years what eating healthy looked like and I have high blood pressure, my family and all these things that I know like obesity and things like I can’t I can’t mess with this like.

154
00:22:34.050 –> 00:22:41.850
Brian Covey: I don’t need to go down a route and so that’s where my fitness journey really started and I ended up losing close to 30 pounds got super fit.

155
00:22:42.420 –> 00:22:55.050
Brian Covey: started take care of things there now fast forward when we had our two first kids my wife and I and we’re living in Florida and i’m starting to gain weight again right my brains, just like oh man what’s going on.

156
00:22:55.200 –> 00:22:55.530
Mike Malatesta: Right.

157
00:22:55.740 –> 00:23:00.930
Brian Covey: are putting on probably 20 pounds and they call it, like the what is it the pregnancy wait for the husband.

158
00:23:02.220 –> 00:23:05.220
Mike Malatesta: yeah I know I know the word a simile.

159
00:23:05.640 –> 00:23:07.740
Brian Covey: yeah it’s like sympathy weight on.

160
00:23:09.240 –> 00:23:17.460
Brian Covey: And i’m this athlete and i’m thinking man i’m in my early 30s and is this what it’s like to be a dad and you see all these the dad bod and all and you like.

161
00:23:18.240 –> 00:23:26.940
Brian Covey: This where it’s going well, it was another opportunity for me in my life to recommit and say you know what that’s not going to be the life that I go down, and so I again.

162
00:23:27.360 –> 00:23:35.010
Brian Covey: At that point, started to work out, and I was doing all these crazy things like p90x and I tried insanity and i’m just like doing these half marathons and running.

163
00:23:35.640 –> 00:23:46.680
Brian Covey: And I found crossfit at about 35 I think I had a friend that invited me, and so I again went on this journey to get cut and that was just my brain of like how it thinks is how do I become fit.

164
00:23:47.220 –> 00:23:58.320
Brian Covey: And over that time it’s been a journey of you know how do you integrate that in and be fit because I do believe that part of who we are, translate because look if I don’t have my health and I don’t have my mental health.

165
00:23:58.650 –> 00:24:05.700
Brian Covey: And all the other skills are for not they don’t they don’t matter and my kids are watching right and so that was.

166
00:24:06.240 –> 00:24:19.260
Brian Covey: that’s kind of the bio piece that we joke it’s like man I got cut from sports teams and then had to figure out how to lose weight and get cut in the gym because sometimes that’s your only outlet to deal with stress and to get fit again.

167
00:24:20.130 –> 00:24:27.000
Mike Malatesta: And is crossfit something that you’ve i’m i’m assuming you’ve maintained your your crossfit regimen routine.

168
00:24:27.420 –> 00:24:40.110
Brian Covey: I have so i’m in a group called iron tribe here, which I absolutely love and it’s kind of a mix between crossfit, and I say in like a boot camp, with some high intensity with some running and rowing and biking.

169
00:24:40.620 –> 00:24:51.630
Brian Covey: And for me has been phenomenal I love the class aspect of both of those and then I love the strength training with the endurance training and all those things that come with it.

170
00:24:51.960 –> 00:24:55.620
Brian Covey: But there’s accountability, you have coaches there if you don’t show up what’s cool about our group.

171
00:24:56.100 –> 00:25:01.920
Brian Covey: I would tell you Mike is this is why I subscribe to this proximity is power and the you associate with matters is.

172
00:25:02.430 –> 00:25:14.400
Brian Covey: If i’m not there people call me out like they’re going to send me text messages and hit me up on Facebook like Where are you and and I love that because that’s again back to the competition and that drive and means I love to show up and have other people around me.

173
00:25:15.510 –> 00:25:17.880
Brian Covey: And they’re competing to right like they want to be their best.

174
00:25:17.940 –> 00:25:21.720
Brian Covey: yeah that feels something a little extra inside, you and I tell guys.

175
00:25:22.380 –> 00:25:31.980
Brian Covey: I can work out here, on my own and i’m going to get by it’s going to be a good workout some days it’s going to be a great workout but it’s just not the same level of intensity is when you put yourself in a room.

176
00:25:32.430 –> 00:25:37.260
Brian Covey: with other people that are competing and fighting for their best for that day same in business.

177
00:25:37.980 –> 00:25:44.520
Mike Malatesta: I have a friend in who’s in his 50s like I am who’s been you know very, very hard.

178
00:25:45.270 –> 00:25:58.830
Mike Malatesta: All in crossfit for a long time and he’s in turn looks like he’s in tremendous shape like you look at the guy and you’re like Oh, he competes in the crossfit sort of global contest you do you do that as well.

179
00:25:59.430 –> 00:26:06.210
Brian Covey: Not anymore, I did in my in my 30s and then earlier this year, you know it’s interesting I tore my bicep tendon.

180
00:26:07.260 –> 00:26:16.110
Brian Covey: Ironically soccer and a weird hyper extension that happened there, but I will tell you this is it’s good that I had a base in so many areas.

181
00:26:16.560 –> 00:26:23.370
Brian Covey: And that allowed me to rehabilitate I think faster i’m almost six months at the end of this month i’ll be six months out from surgery.

182
00:26:23.850 –> 00:26:32.220
Brian Covey: And everything i’ve read and everything i’ve gone through and what I was able to do to regain my fitness and not be to do some of the things that I was used to write I could.

183
00:26:32.220 –> 00:26:33.120
Brian Covey: write barbell.

184
00:26:33.150 –> 00:26:33.660
Mike Malatesta: yeah yeah.

185
00:26:33.690 –> 00:26:40.350
Brian Covey: yeah I couldn’t do pull ups I couldn’t ride the bike with the polling I couldn’t row for months, all these things I couldn’t do, and I said, well, what can I do.

186
00:26:40.740 –> 00:26:51.180
Brian Covey: And I put myself all in on that, and you know things like walking with my wife became like the highlight of my day literally like you can walk that’s about all you can do when you’re a sling and you do much.

187
00:26:52.260 –> 00:26:59.730
Brian Covey: I think that’s what again my mindset was just trained for that, and so you know I tell her it’s like you need to be battle tested when things come your way like.

188
00:27:00.240 –> 00:27:12.540
Brian Covey: Are you going to quit or are you going to do what you can do with what you have and i’ve always been one it’s like we’re not promised tomorrow, so you gotta do what you can do today and and find the joy and the blessing in each day.

189
00:27:12.720 –> 00:27:13.080
Mike Malatesta: yeah.

190
00:27:13.350 –> 00:27:19.710
Brian Covey: And what you can do, but, but I would say that the crossfit peace and iron tribe now what a foundation because i’ve had been out of shape.

191
00:27:21.000 –> 00:27:23.460
Brian Covey: I can’t imagine what the rehabilitation would have been like.

192
00:27:24.630 –> 00:27:32.520
Mike Malatesta: We have something in common there’s also tore my bicep tendon decade or maybe a little over a decade ago, and it was the weirdest thing because I was.

193
00:27:33.060 –> 00:27:41.550
Mike Malatesta: Standing up on a bench taking a painting off the wall, because we were going to move it and I just picked it up in a really weird way and it just.

194
00:27:42.960 –> 00:27:44.610
Mike Malatesta: Yet I almost passed out it’s.

195
00:27:45.690 –> 00:27:46.680
Mike Malatesta: Because it’s not fun.

196
00:27:46.980 –> 00:27:48.570
Mike Malatesta: it’s not one of those fun things probably.

197
00:27:48.960 –> 00:27:52.140
Mike Malatesta: I mean it may not be an Achilles but it’s it’s it’s not fun.

198
00:27:52.560 –> 00:27:59.580
Mike Malatesta: And so I remember, finally, this the when we moved I actually got rid of the sling that I had had for the the whole time and.

199
00:28:00.300 –> 00:28:09.480
Mike Malatesta: But you’re right, you know when something happens like like that you are, you get very appreciative, I suppose, like when you lose anything you get very appreciative of what you have and what you can still do.

200
00:28:09.990 –> 00:28:16.050
Mike Malatesta: Because it’s easy to be like oh my gosh I can’t work out now because you know my my arm soon as sleep.

201
00:28:16.560 –> 00:28:21.870
Brian Covey: Right what was me and I did take away too, and this is, from the very body is like.

202
00:28:22.800 –> 00:28:30.210
Brian Covey: We got to take ownership in that moment nobody’s coming to save me and help me right, like like all my friends that I trained with and work out with they were super encouraging.

203
00:28:30.540 –> 00:28:37.350
Brian Covey: Well, if they’re not going to show up and get on the bike with me, although some of them, I will give them credit it’s great to have a wonderful circle and tribe around you.

204
00:28:37.620 –> 00:28:50.430
Brian Covey: Is everybody for my wife to some my best friends are like hey if you want to just like ride the bike and us come over there, and like ride with you or walk with your whatever and the power of having people in your corner and your tribe is.

205
00:28:51.540 –> 00:28:53.760
Brian Covey: pretty much the deal, you know.

206
00:28:53.790 –> 00:29:03.720
Mike Malatesta: I sure yeah so when you got out of college Brian were you what what were you looking at in terms of a career had you been thinking about things outside of soccer.

207
00:29:04.110 –> 00:29:12.600
Mike Malatesta: Along the way or were you one of those guys, who was just like i’m all in on this and that doesn’t work i’ll figure it out, you know someday.

208
00:29:13.080 –> 00:29:19.530
Brian Covey: yeah it’s going to work oh man, remember, and I was actually sharing this with my oldest is our daughter.

209
00:29:19.920 –> 00:29:26.430
Brian Covey: The other day and she’s going to ask me some questions around that too, because she’s 14 and and she’s a freshman and she’s visited some colleges and things.

210
00:29:27.240 –> 00:29:33.210
Brian Covey: And I remember vividly in college I loved we had a great business program there and I was surrounded by people.

211
00:29:33.870 –> 00:29:38.670
Brian Covey: That were great professors I started to fall in love with like economics and finance and marketing and all these things.

212
00:29:39.030 –> 00:29:48.690
Brian Covey: And I had some my friends dads and they worked, you know financial planning in the banking industry and all these, and I was like man that looks really cool they dress up and wear suits and drive nice cars.

213
00:29:48.720 –> 00:29:58.470
Brian Covey: Right it looked like this, this could be for me and it started to a lineup so I remember trying to do some internships and I got drafted out to go play soccer professionally.

214
00:29:58.950 –> 00:30:08.940
Brian Covey: And all the while i’m thinking wow I don’t really have much experience a couple times that i’d had injuries, I would go and I would sell clothing like I worked in a retail shop in the mall.

215
00:30:09.600 –> 00:30:17.550
Brian Covey: And so, like I don’t really have much experience outside of coaching soccer and I remember coming back after i’d played at a couple credits left.

216
00:30:18.120 –> 00:30:26.700
Brian Covey: i’d promised my parents, I would graduate right that was my one commitment is look i’ll go play, but i’m promising like i’m coming i’m coming back to graduate.

217
00:30:27.330 –> 00:30:36.450
Brian Covey: Well, when I graduated that summer after playing the last season, I went started interviewing well funny enough, no one wanted to hire me because I had no experience.

218
00:30:37.530 –> 00:30:43.920
Brian Covey: Well, I went to a job, fair, just out of the blue on campus one of our professors said hey you should show up to this there’s going to be some people there.

219
00:30:44.520 –> 00:30:53.340
Brian Covey: And I remember finding a company and meeting the managers and everyone they’re like we love to hire athletes we love people that are competitive.

220
00:30:53.760 –> 00:31:03.960
Brian Covey: We will teach you we will train you and i’m like hold on like you’ll hire me like no experience over here and i’m so thankful, and I think it was one of those God moments in a way of like.

221
00:31:04.920 –> 00:31:13.980
Brian Covey: This is where you need to go, you need to learn your skills and your trade and learn how to sell and learn the industry.

222
00:31:14.400 –> 00:31:17.670
Brian Covey: And i’m thankful to this day that I started at the very bottom like literally.

223
00:31:18.150 –> 00:31:26.910
Brian Covey: At the bottom is almost like an admin type just learning the business picking up the phone setting appointments and was able to get trained, which later on, definitely is.

224
00:31:27.690 –> 00:31:36.690
Brian Covey: played into my development, but that was probably like many people I didn’t seek it out per se and it started to happen and I had a moment I was going to go back and play.

225
00:31:37.380 –> 00:31:48.030
Brian Covey: And then, it was just like you know what that desire in a way, had gone down enough to where I was like I don’t have to go back I don’t I don’t feel like there’s anything left.

226
00:31:48.750 –> 00:31:55.380
Brian Covey: I think I could have gone either way and continue to play, or go down the journey i’ve gone down and either way just to make the most of it.

227
00:31:55.950 –> 00:31:58.350
Mike Malatesta: And it sounded like as you were explaining that that.

228
00:31:59.400 –> 00:32:13.350
Mike Malatesta: You know you didn’t have this expectation that you know i’m something special here and you’re gonna you’re asking me to start at the bottom, you were sort of more like yeah i’ve got this skill set but I don’t have any real job skill set.

229
00:32:14.430 –> 00:32:21.870
Mike Malatesta: Except you know my discipline and my you know visualization and all those other things, but they don’t have anything I can quantify on a resume for you.

230
00:32:22.410 –> 00:32:28.260
Mike Malatesta: And they offer you something, and you are grateful that they offered you something, and one thing I always tell people is.

231
00:32:28.680 –> 00:32:38.340
Mike Malatesta: And it’s it seems like it’s harder now than maybe before so you know, maybe i’m showing my age, but I always I always advise people don’t worry about.

232
00:32:39.030 –> 00:32:49.050
Mike Malatesta: You know where the opportunity is going to take you five years from now, just say yes to the opportunity and then work as hard as you can and that you know.

233
00:32:49.830 –> 00:33:05.400
Mike Malatesta: Where you’re going to end up is going to start to be much more clear to you, then, if you decide i’m going to wait until the thing that’s I that I feel like I deserve in five years is right in front of me because you’ll know you won’t recognize that I either.

234
00:33:05.550 –> 00:33:11.370
Brian Covey: Oh no and that’s that’s such great advice to, and I said yes to a lot of things I went on a lot of.

235
00:33:11.880 –> 00:33:19.620
Brian Covey: interviews internally in the first organization that I was with for almost 13 years and I want them several panel interviews and didn’t get selected.

236
00:33:19.980 –> 00:33:31.170
Brian Covey: A couple of them I did get selected, but what I learned is just be grateful because, even though I didn’t get those opportunities when I did I met wonderful people I got feedback about where I was where I needed to improve.

237
00:33:31.650 –> 00:33:41.490
Brian Covey: And one of the best things I did earlier my career that I would advise anybody to do is is ask those tough questions of you know where do you see me excelling where are the areas you see that maybe I need to work on.

238
00:33:42.060 –> 00:33:50.550
Brian Covey: and get the feedback right and that was like 360 feedback and disk profiles and myers briggs and you know kind of nerd it out on all that stuff and realized.

239
00:33:51.060 –> 00:34:00.960
Brian Covey: You know that could be a real powerful tool to understand myself, and then I could understand others through that and that that helped you don’t always.

240
00:34:01.320 –> 00:34:07.590
Brian Covey: Get that position but you’re right if you’re grateful in the moment and just say yes, I remember taking a couple of temporary opportunities.

241
00:34:07.920 –> 00:34:22.470
Brian Covey: Within the organization like hey we need you to help out over here just say yes go figure it out and that that definitely is a catalyst, I think, for all of us in our personal growth is you’re never going to really feel like you’re 100% ready.

242
00:34:22.770 –> 00:34:23.190
Mike Malatesta: Right like.

243
00:34:23.520 –> 00:34:30.690
Brian Covey: You gotta test yourself if you do feel that much prepared and that ready you’re probably not going big enough, and you need you need to expand out.

244
00:34:31.680 –> 00:34:42.330
Mike Malatesta: I know I I moved four times in the first five years of my career, because I was always saying yes, I just thought that was that just was what I thought you should do.

245
00:34:42.870 –> 00:34:54.570
Mike Malatesta: And I think a lot of people might have looked at me and been like you’re crazy to do that there’s no, you know there’s no reason to do that, but I always I felt like there was, I felt like somebody was saying to me sort of like the coach I described.

246
00:34:54.870 –> 00:34:59.520
Mike Malatesta: You have more capability than what you’re showing me right now and i’m actually going to try to get it out of you.

247
00:35:01.230 –> 00:35:07.890
Mike Malatesta: yeah I really I really believe in that yes, and particularly, you know as you’re young in your career because.

248
00:35:07.980 –> 00:35:09.450
Mike Malatesta: If you get used to saying no.

249
00:35:09.660 –> 00:35:14.940
Mike Malatesta: don’t expect the world to keep asking you know it’s not going to keep asking yeah.

250
00:35:15.030 –> 00:35:18.150
Brian Covey: i’ll come a time where know is actually very powerful and.

251
00:35:18.150 –> 00:35:28.440
Brian Covey: Yes, free up space for your yeses but yeah early on i’m glad I said yes and some of those were tough, yes, you know I remember my wife and I we moved to Florida.

252
00:35:29.220 –> 00:35:34.620
Brian Covey: And we didn’t have kids yet and we immediately got pregnant probably six months from being there.

253
00:35:35.190 –> 00:35:42.000
Brian Covey: And that was tough we had just built our dream home, we thought, where we were going to raise our kids and all these things, the next thing you know it’s like.

254
00:35:42.510 –> 00:35:57.960
Brian Covey: An opportunity shows up and I kept wanting to say no, I want to say no, and I think that was again, one of those catalyst of growth is when you step outside of that comfort zone you just don’t know what’s going to happen, you don’t know what yeah opportunity will come.

255
00:35:58.410 –> 00:36:05.970
Mike Malatesta: Right right right right, but if you stay in the comfort zone, you still you all know, in the next opportunity to kind of come, either because they want.

256
00:36:06.150 –> 00:36:06.750
Brian Covey: To look different.

257
00:36:07.020 –> 00:36:24.000
Mike Malatesta: yeah so i’m really impressed by people who have codes or tenants or other types of things that they use to live their life or guide their life, I always I don’t not written down not you know something that I can easily articulate.

258
00:36:25.350 –> 00:36:27.390
Mike Malatesta: I think I do up here, but you know.

259
00:36:27.630 –> 00:36:28.410
Mike Malatesta: truth is.

260
00:36:28.620 –> 00:36:36.720
Mike Malatesta: If it’s just up here it’s probably not refined to the to the place, I want it, you do, you have these five tenants that you live by.

261
00:36:37.920 –> 00:36:46.140
Mike Malatesta: it’s super impressive to me I I, and I want, I want to know where that where it came from Brian where did that come from and and How has it helped you.

262
00:36:47.760 –> 00:36:50.130
Brian Covey: I think, for all of us we have these moments of like.

263
00:36:51.480 –> 00:36:56.310
Brian Covey: Clarity and it could be in a difficult situation, or it could be in a success.

264
00:36:56.970 –> 00:37:04.740
Brian Covey: And we have these thoughts that they actually guide us and we default to them, but we’re just not aware of them and I had again a mentor.

265
00:37:05.430 –> 00:37:12.090
Brian Covey: That helped me I started to write down some things about what were my beliefs, and it was early in my leadership career.

266
00:37:12.720 –> 00:37:20.040
Brian Covey: And I realized as a leader like I didn’t I didn’t really communicate I didn’t have clarity on like who I was and what I believed.

267
00:37:20.520 –> 00:37:29.940
Brian Covey: And so the tenants really came out of that exercise is it was a coach that actually challenged me and said hey let’s let’s take some time let’s write down what you believe and what.

268
00:37:30.930 –> 00:37:38.190
Brian Covey: What Brian stands for and some of those things, and it was also a way for me to be able to communicate, who are the people that I want to be around.

269
00:37:38.790 –> 00:37:43.470
Brian Covey: And how do I want to live my life, and I would say, for anybody like when you go on social media.

270
00:37:44.040 –> 00:37:56.850
Brian Covey: People are looking at you and judging you in different ways, and if you can’t clearly communicate and articulate why you’re different or what you stand for in a way, you need to repel some people at the same time as you’re attracting them.

271
00:37:56.970 –> 00:37:58.590
Brian Covey: And so that was really just birthed out of.

272
00:37:59.070 –> 00:38:11.430
Brian Covey: An exercise from a coach that was challenging me, and it was, if I remember correctly, I had hired a couple people and they didn’t work out and and I remember just wondering like what am I doing wrong like.

273
00:38:12.330 –> 00:38:18.330
Brian Covey: i’m hiring people in on the numbers side of things so anybody in sales will get this their numbers are there.

274
00:38:18.900 –> 00:38:19.230
Mike Malatesta: Right.

275
00:38:19.290 –> 00:38:35.850
Brian Covey: Your integrity and your character and what they stood for we we were not in alignment and so to write down your beliefs and some of those tenets it’ll help you become very clear on how you make decisions every day and i’ve kind of taken that for me as a guiding light of like.

276
00:38:36.990 –> 00:38:42.330
Brian Covey: For all of us we have decisions every day lots of them So how do you choose this over that.

277
00:38:43.740 –> 00:38:49.980
Brian Covey: Well, if you don’t know you’re going to say yes to everything right or maybe you’re a no person and you say no to too many things.

278
00:38:50.520 –> 00:38:58.290
Brian Covey: And so I think that that was where it was birthed from you know Mike and i’ve shared that with our team and put it on social media and things because I just think it’s one of those like.

279
00:38:59.550 –> 00:39:01.920
Brian Covey: We need to put out there, what we stand for what we believe.

280
00:39:02.040 –> 00:39:09.060
Mike Malatesta: Sure, I think it’s kind of interesting too that you, you know did it as an exercise with a mentor and a coach.

281
00:39:10.650 –> 00:39:16.920
Mike Malatesta: And it didn’t just sit on a shelf somewhere, I think a lot of times you do those things you know feels good you get it done and then.

282
00:39:18.390 –> 00:39:26.910
Mike Malatesta: it’s, a thing that you did, and you made it you’ve incorporated into your you know your the rest of your life I think that’s pretty good pretty cool.

283
00:39:26.940 –> 00:39:35.970
Brian Covey: What I would share I was looking back at something here that somebody shared with me recently on that and they had actually sent me something about it and they connected with it, and so I think a lot of times we’re.

284
00:39:36.720 –> 00:39:49.530
Brian Covey: we’re too to guarded with we keep this information, the things we believe in all this and in society today we don’t share things and it’s like man, unless you share what you stand for right in the movie Hamilton right you’ll fall for anything.

285
00:39:51.510 –> 00:40:00.900
Brian Covey: I think there’s more leaders that need to stand for something and to communicate out there, like what, what do you stand for, and who are you and I think for many leaders.

286
00:40:01.590 –> 00:40:12.300
Brian Covey: Unless you’ve gone through that exercise you don’t really have clarity on who you are and then it’s going to be hard for you to attract the right kind of people and know the people you want to be around and on your team right.

287
00:40:12.510 –> 00:40:16.680
Brian Covey: You don’t really know and you’ll just take anyone that’s that’s not good.

288
00:40:17.910 –> 00:40:20.760
Mike Malatesta: If if you don’t mind, I want to go on a little tangent here.

289
00:40:20.970 –> 00:40:30.720
Mike Malatesta: yeah because it’s something that you said when you were explaining that about making decisions and stuff kind of piqued my interest because i’m I got.

290
00:40:32.250 –> 00:40:34.680
Mike Malatesta: My first book coming out in November.

291
00:40:34.980 –> 00:40:35.700
Mike Malatesta: and

292
00:40:36.300 –> 00:40:50.340
Mike Malatesta: it’s kind of a philosophical memoir about you know my entrepreneurial journey but, but its intention isn’t to be a story about me it’s to be a story about that journey and one of the things that one of the chapters, I have is.

293
00:40:52.800 –> 00:40:57.420
Mike Malatesta: I kind of work through my thinking on the difference between decisions and choices.

294
00:40:58.440 –> 00:41:15.570
Mike Malatesta: And i’d like to get your perspective on it, because I feel like there is a difference it’s not just semantics, there is a difference between making decisions and making choices and in life and in business we’re we’re sort of programmed to make decisions.

295
00:41:17.760 –> 00:41:19.440
Mike Malatesta: Rather than choices.

296
00:41:21.000 –> 00:41:28.350
Mike Malatesta: And what I mean by that is you know people expect quick stuff you kind of get rated on maybe how quickly you.

297
00:41:28.830 –> 00:41:38.820
Mike Malatesta: can do things but also decisions can be things that you don’t take ownership of yeah I made the decision, but it was because of, and you can just go ahead and create whatever excuse you want, but a choice.

298
00:41:39.720 –> 00:41:54.180
Mike Malatesta: To me, is something different choices, a very deliberate intentional thing it’s not a quick reactionary thing like perhaps a decision, but I might be crazy I you you feel like you can have a perspective on this, that that I that i’d appreciate.

299
00:41:55.170 –> 00:41:58.050
Brian Covey: So I would probably flip them if it were.

300
00:41:59.910 –> 00:42:12.090
Brian Covey: The way I would view it is every day we make a series of choices right like we choose to wake up in the morning I don’t necessarily look at that, as a decision to wake up, although if I decide to hit the snooze button.

301
00:42:13.260 –> 00:42:26.910
Brian Covey: I look at choices are the things that are coming in and actually like i’m choosing to be on you know this call and i’m choosing to say this versus choose that i’m choosing to call this person back all those.

302
00:42:27.600 –> 00:42:33.720
Brian Covey: And the choices are the ones that stack up over time and actually become more of the habits that form.

303
00:42:34.230 –> 00:42:41.700
Brian Covey: Whereas decisions I look at for at least for me decisions to me you’re a little bit more strategic in nature and many times have.

304
00:42:42.120 –> 00:42:54.780
Brian Covey: Longer impacts of decisions require me to gather data and analyze the situation and decide to do this and it’s more of that longer term commitment just the way I view it like yeah.

305
00:42:56.130 –> 00:43:07.710
Brian Covey: Because, if you look at the way the brain works, a little bit the choices we make really many times they’re coming from our subconscious but to decide typically you’re deciding between one thing, and the other.

306
00:43:08.880 –> 00:43:19.410
Brian Covey: In a decision typically in the psychology of it is you’re deciding to go do this versus that in choices to me are just doing things through the day.

307
00:43:19.890 –> 00:43:20.370
Mike Malatesta: Like today.

308
00:43:20.520 –> 00:43:28.920
Brian Covey: backing of things, but look somebody could totally prove me wrong until hey Brian that is not accurate but that’s how that’s how my brain thinks about it.

309
00:43:29.190 –> 00:43:29.850
Brian Covey: Okay, and.

310
00:43:29.970 –> 00:43:30.690
Mike Malatesta: I appreciate.

311
00:43:30.840 –> 00:43:32.100
Mike Malatesta: You share because.

312
00:43:32.250 –> 00:43:32.610
Brian Covey: Now.

313
00:43:32.640 –> 00:43:33.030
Brian Covey: yeah yeah.

314
00:43:33.330 –> 00:43:40.200
Brian Covey: Now you’ve got me curious and i’m going to have to go and like Okay, let me, let me dig into this one, because.

315
00:43:40.200 –> 00:43:47.460
Mike Malatesta: yeah well and I, you know i’m not suggesting for a second that I have the answers, but I but it’s an interesting discussion because it’s.

316
00:43:48.090 –> 00:43:58.380
Mike Malatesta: There to similar words, but I think they mean something different, you have your feeling of what they mean you know I had my feeling of what they mean, but at least we’re on the same page, not to see.

317
00:43:59.130 –> 00:44:08.370
Mike Malatesta: Which so um let’s talk about your your podcast for a little bit and your and your book that came out of the podcast so conversations with cody and.

318
00:44:08.970 –> 00:44:17.370
Mike Malatesta: subtitle to that is how to win at life, no matter where you are now which I love, by the way, so you got your podcast started tell.

319
00:44:17.970 –> 00:44:36.510
Mike Malatesta: Tell tell us a little bit about what that is and why you got started with it because it’s kind of weird to and sorry I don’t mean weird but a guy that’s you know got a high level sales position with a company that’s got 6500 or some ungodly number of of TEAM members.

320
00:44:36.570 –> 00:44:41.940
Mike Malatesta: yeah usually isn’t on you know doing this kind of thing.

321
00:44:43.020 –> 00:44:48.990
Mike Malatesta: having their own podcast even writing a book it’s not something that that normally happens, most people are sort of focused on.

322
00:44:49.500 –> 00:44:53.340
Mike Malatesta: You know what they’re doing at lone depot or whatever the whatever company.

323
00:44:53.910 –> 00:45:04.260
Mike Malatesta: You have so i’m so so i’m curious what what what got into that what made you want to meet you want to get started, and not just get started, but then take it in a direction that I haven’t even taken mine and and I should.

324
00:45:05.100 –> 00:45:14.280
Brian Covey: yeah so it all started with actually some people making fun of me and laughing when I said hey I think i’m going to do a podcast here’s what i’m thinking about doing.

325
00:45:14.970 –> 00:45:19.830
Brian Covey: And I remember people laughing at with which is probably the worst thing to do to a guy like me that’s that can be had.

326
00:45:20.010 –> 00:45:21.990
Brian Covey: Right it’s like if you.

327
00:45:22.440 –> 00:45:23.340
Brian Covey: can’t do something.

328
00:45:23.760 –> 00:45:26.790
Brian Covey: Like buckle up you’re going to go on the ride with me you’re either.

329
00:45:26.790 –> 00:45:27.030
Brian Covey: Right.

330
00:45:27.360 –> 00:45:30.120
Mike Malatesta: or you’re against me on it yeah thanks for the fuel, I really.

331
00:45:30.210 –> 00:45:31.740
Brian Covey: that’s what I said is like okay.

332
00:45:32.040 –> 00:45:42.150
Brian Covey: And here’s where I saw an opportunity, and I think this is for all of us we see an opportunity in the difference between people like you and me and just someone else that hasn’t done it is that we decided to go do it.

333
00:45:43.110 –> 00:45:51.000
Brian Covey: Yes, literally it and I saw an opportunity in our industry and your point, yes, you know i’m an executive at large mortgage company at home depot and.

334
00:45:51.660 –> 00:46:02.010
Brian Covey: What I saw was customers and people that I wanted to build teams with right, so I do a lot of recruiting and business development, build teams across eight plus states.

335
00:46:02.670 –> 00:46:09.600
Brian Covey: And I saw this trend on social media that people are going online on their phones at an alarming rate honestly on the amount of hours they spend in a day.

336
00:46:10.530 –> 00:46:24.570
Brian Covey: And I recognize this trend of people still do business with people that they know they like, and they trust, I believe that still happens, but I also believe that there was a gap between the company’s branding themselves and actually being people.

337
00:46:25.350 –> 00:46:34.710
Brian Covey: And one started to see was this gap needed to be filled with people like myself that i’m not an influencer or you know what what are these people call themselves gurus or any of that stuff.

338
00:46:35.460 –> 00:46:38.730
Brian Covey: But I do believe i’ve built a lot of great connections over the years.

339
00:46:39.060 –> 00:46:48.060
Brian Covey: there’s a lot of life experience and there’s a lot of things i’m going through my journey that I could share with other leaders and people at other mortgage companies honestly real estate companies, whatever industry.

340
00:46:48.540 –> 00:46:57.870
Brian Covey: In that gap existed, but I saw no one really filling properly in the sense of this kind of surrogate or attractive leadership, meaning that.

341
00:46:58.500 –> 00:47:00.420
Brian Covey: If I recruit and want to do business development.

342
00:47:01.110 –> 00:47:11.460
Brian Covey: And I can now put my message and again back to the five tenets if I can share these things about what I believe in what we’re doing and attract people in and give them an inside behind the curtain viewed our culture.

343
00:47:11.910 –> 00:47:27.960
Brian Covey: And I could attract the right people well my recruiting efforts now just expanded how many people can see a video versus I can call them think about that on a Monday I was brought up in the old school of you’re calling 50 people on a Monday that’s just what you do, you call them.

344
00:47:29.220 –> 00:47:31.530
Brian Covey: Reality is that’s not where people are answering their phones.

345
00:47:31.890 –> 00:47:32.970
Mike Malatesta: yeah yeah right.

346
00:47:33.720 –> 00:47:35.100
Brian Covey: show up on social right.

347
00:47:36.300 –> 00:47:47.310
Brian Covey: So that to me was a shift that no one was really leaning in on So if you want to be a innovator and kind of the creative disrupter piece that’s where I want to disrupt the business.

348
00:47:47.820 –> 00:47:53.280
Brian Covey: and attract people to us that we could then choose who we wanted to invite on the team.

349
00:47:53.580 –> 00:48:01.530
Brian Covey: And who we didn’t want to invite now that doesn’t mean that we’re not calling people it doesn’t mean we aren’t texting people doesn’t mean we aren’t doing type of lead campaigns and so we’re doing all that.

350
00:48:02.220 –> 00:48:12.150
Brian Covey: But at the same time, what I know to be true, and I believe is people go online and research you at an alarming rate today whether they’re buying a home and they’re looking for a real estate agent.

351
00:48:12.420 –> 00:48:12.630
Mike Malatesta: you’re.

352
00:48:12.780 –> 00:48:19.410
Brian Covey: going to get financing for their mortgage and they want to look online or they’re just looking to see who you are they’re going to look you up online.

353
00:48:20.010 –> 00:48:29.490
Brian Covey: And how do you show up online well, I believe it matters and I made the decision I was going to take control of how I showed up and people saw me online.

354
00:48:30.300 –> 00:48:35.430
Brian Covey: And if you can follow me through this thought process my this was where I saw we really started to win big.

355
00:48:35.970 –> 00:48:44.100
Brian Covey: Is before I had conversations people were going online they knew what I stood for they knew I had three kids they knew I was passionate about soccer they knew all this stuff about me.

356
00:48:44.970 –> 00:48:50.850
Brian Covey: How much better is that call when you know, like you know you know some things about me I know some things about you.

357
00:48:51.420 –> 00:48:58.260
Brian Covey: So I would just say we took a different approach to how we wanted to grow, the business and grow the team.

358
00:48:58.860 –> 00:49:10.080
Brian Covey: And that’s why I did it kind of number one number two would be in the network that I built, I felt like it had value, I felt like there were people that I could have conversations with that’s why I was conversations with Kobe.

359
00:49:10.200 –> 00:49:10.530
Mike Malatesta: You know.

360
00:49:11.820 –> 00:49:16.020
Brian Covey: And I could share those conversations and we would bring in their stories.

361
00:49:16.650 –> 00:49:23.970
Brian Covey: And it would be hope filled messages and inspiration not always have success but also how they failed, and they were empowered by that failure.

362
00:49:24.510 –> 00:49:37.710
Brian Covey: And then we would give them tactical advice of how do you win in this area of your life, and we would bring on experts and for most people look they couldn’t afford to get all of these people to spend time with them one on one that’d be quite expensive.

363
00:49:37.890 –> 00:49:45.600
Brian Covey: Right to they may never get access to these folks right they may not have access and then third and not know who they are, and I wanted to showcase their greatness.

364
00:49:46.470 –> 00:49:54.150
Brian Covey: The last one number three I would tell you and you’ve probably seen this in your own podcasting is, I wanted to improve as a communicator a listener, a speaker.

365
00:49:54.690 –> 00:50:08.640
Brian Covey: Someone that researched well and just overall my skills, I wanted to improve well, thank goodness, I did it because during coven no longer Am I speaking on stages, no longer am I doing face to face presentations anymore, how do you get better.

366
00:50:08.700 –> 00:50:09.120
Mike Malatesta: Right.

367
00:50:09.930 –> 00:50:11.850
Brian Covey: I mean we’re on zoom calls every week.

368
00:50:12.600 –> 00:50:25.920
Brian Covey: Thank goodness that we took that step, so the last part I would say what was a bit selfish, in the sense I needed a vehicle to work on my own personal growth and development, so I could become the leader and improve my skills, and that was.

369
00:50:26.880 –> 00:50:32.040
Brian Covey: And that was the the journey for me and wow has it given me more than I ever expected back.

370
00:50:33.210 –> 00:50:38.760
Mike Malatesta: And I think that’s you know for everybody listening what he just said is super important because, when I.

371
00:50:39.900 –> 00:50:57.750
Mike Malatesta: i’m 55 you’re younger than I am, and I was you know I had my own company, so I wasn’t in a big company, but we worked with big companies and the thing that I found in my company was bought by a big company and what I found through my own experience was.

372
00:50:58.890 –> 00:51:04.500
Mike Malatesta: People that work in big companies or even people who work in private companies they think that.

373
00:51:06.630 –> 00:51:15.240
Mike Malatesta: It their life is just the company and the company is always more important than them and that’s probably true, but it doesn’t mean.

374
00:51:15.840 –> 00:51:26.190
Mike Malatesta: That they can’t be individuals, you know because they you can be an individual like what you described you became an you became more of an individual more Brian curvy.

375
00:51:26.730 –> 00:51:40.590
Mike Malatesta: But it was for a lot of reasons that helped you know your business your professional career, you know all of that stuff and I think you know so many people hide behind like i’ll just be in your company you got 6500 employees, I will bet.

376
00:51:41.610 –> 00:51:46.710
Mike Malatesta: and hopefully you won’t tell me i’m full of crap but I will bet that most people don’t have big networks.

377
00:51:47.160 –> 00:51:50.100
Mike Malatesta: They don’t have big networks because their network is who they work with.

378
00:51:50.910 –> 00:51:57.360
Mike Malatesta: Even in a 6500 person company if they only work with certain people, so their network is really small and they think.

379
00:51:57.990 –> 00:52:09.360
Mike Malatesta: Well, this is all the network, I need because see i’m here and i’m feeling, you know and they don’t realize how small their network is until their opportunity changes or they.

380
00:52:10.020 –> 00:52:17.100
Mike Malatesta: You know, want to make a change or whatever, and they just don’t have it, you have to Harvey mackay always said, you have to dig your web dig the well before you’re thirsty.

381
00:52:17.610 –> 00:52:21.870
Mike Malatesta: And it sounds like that’s what the approach you took I think it’s a very smart approach.

382
00:52:22.830 –> 00:52:36.810
Brian Covey: Well, for most folks today you’re still doing business with people and, at the end of the day, if you listen to anybody, I mean Gary vee shares this and some other people it’s not news or news anybody.

383
00:52:37.080 –> 00:52:56.070
Brian Covey: Right, but your relationships and getting attention for the right reasons is really the new kind of commodity in a way of like how we connect with people how we choose to work with someone over another person couldn’t just be i’ve seen brian’s videos and I like him.

384
00:52:56.100 –> 00:52:59.550
Mike Malatesta: Like easy to find yeah he’s friendly yeah.

385
00:52:59.910 –> 00:53:06.930
Brian Covey: So look i’m one of those i’m gonna work hard, but I also believe in working smart and paying attention to what trends exist.

386
00:53:07.410 –> 00:53:17.850
Brian Covey: And I also shared this with our team and I got several on our team going on the journey with me, not all of them right full disclosure, not all of them are on social as much as I am or as much as I think they even should be.

387
00:53:18.240 –> 00:53:27.000
Brian Covey: But the reality is the ones that got on the board early put themselves in the game you’re exponentially growing these amazing teams are.

388
00:53:27.030 –> 00:53:27.480
Mike Malatesta: You know.

389
00:53:27.990 –> 00:53:29.100
Brian Covey: By accident like.

390
00:53:29.370 –> 00:53:37.350
Brian Covey: There really is a science to this and that’s what I love to show people as as the leader, I have to go first and that, though, because you can you can imagine, like.

391
00:53:37.710 –> 00:53:43.650
Brian Covey: hey guys, you need to go and social you to post these videos you share with people what you believe, like yeah but you don’t do it.

392
00:53:44.520 –> 00:53:47.130
Mike Malatesta: yeah but it’s a good idea for you right.

393
00:53:47.430 –> 00:53:47.820
Brian Covey: yeah.

394
00:53:48.000 –> 00:53:53.550
Mike Malatesta: yeah yeah so one other tangent you mentioned selfless selfish.

395
00:53:54.630 –> 00:54:02.370
Mike Malatesta: And that’s another buzzword with me, because the subtitle of my book, actually, is how getting selfish got me on stock and.

396
00:54:03.060 –> 00:54:12.540
Mike Malatesta: As selfish as such a horrible word I everybody’s like costs, nobody wants to be called selfish, but I think sort of like with the visualization that we were talking about earlier.

397
00:54:13.890 –> 00:54:28.890
Mike Malatesta: As for leaders for to be a good leader, I think you have to get selfish first before you can be self less because, if your self less first, and I think this is my own experience, I feel like I was selfless for a long time, and it it.

398
00:54:29.910 –> 00:54:44.070
Mike Malatesta: kind of it kind of allowed myself to put everybody else, first, before I knew where I wanted to take everyone, and so you know you’re kind of its I felt like I kind of use it as an excuse not to do my job.

399
00:54:44.490 –> 00:54:44.880
Brian Covey: mm hmm.

400
00:54:45.150 –> 00:54:47.400
Mike Malatesta: Right, how do you feel about that.

401
00:54:48.660 –> 00:55:03.810
Brian Covey: yeah I think oftentimes i’ve been kind of a victim mentality to that, where I would let myself believe that I was being selfish because it was an excuse to not do something that I know I needed to do, I was afraid to do it’s hard work.

402
00:55:04.860 –> 00:55:13.020
Brian Covey: It would put me outside of my normal comfort zone, and it was like man to have to do that, like you know that’s just being selfish i’m gonna go do this over here.

403
00:55:13.230 –> 00:55:24.840
Brian Covey: Right it look like look let’s let’s call it what it is guys, I am not talking about being selfish and like leaving and you know not taking care of your spouse or your family always that’s not at all what i’m saying.

404
00:55:25.260 –> 00:55:36.510
Brian Covey: What I am talking about is like practical things like, for example, taking care of my health each day as part of my day versus just scheduling another meeting to feel like i’m scheduling another meeting.

405
00:55:37.080 –> 00:55:50.730
Brian Covey: And what I have found is the people that typically have burnout or the leaders that you have seen and they’re successful but three years, five years 10 years later they’re not successful anymore, why is that.

406
00:55:50.970 –> 00:55:56.100
Brian Covey: Right, it did not take care of themselves and invest in their own personal development intentionally.

407
00:55:56.430 –> 00:56:03.210
Brian Covey: And so that’s got to be very intentional and you’ve got to have your values and clarity around what your priorities are.

408
00:56:03.510 –> 00:56:12.660
Brian Covey: And you have to back those up so if you look at it from that side of it and go, these are my priorities it’s for me like faith family fitness and finance like.

409
00:56:12.930 –> 00:56:22.890
Brian Covey: Okay, what am I doing in my faith today what am I doing for my family today what am I doing to my fitness today and the reality is, we all have excuses and the best one right it’s like I don’t have enough time yeah bs.

410
00:56:23.910 –> 00:56:35.490
Brian Covey: We all have time it’s what you make time for and how you do things and I shared this with a friend of mine, the other day was struggling working out i’ll just share that because that’s probably one we all try to figure out like struggle at some level.

411
00:56:35.580 –> 00:56:36.000
Mike Malatesta: sure.

412
00:56:36.780 –> 00:56:40.080
Brian Covey: And I shared with them a 15 minute workout that absolutely destroyed me.

413
00:56:40.920 –> 00:56:45.630
Brian Covey: And I said look I didn’t have much time and I had excuses going in my head like I don’t have 30 minutes I don’t have an hour.

414
00:56:46.170 –> 00:56:55.680
Brian Covey: I kind of set it up, I gotta do this I gotta do that and I just flipped a switch and said, you know what here’s what i’m going to do, and just start doing it start walking get on the bike get on the roller.

415
00:56:56.100 –> 00:57:07.140
Brian Covey: Go do something to 15 minutes or less is better than nothing in to oftentimes we allow ourselves to say, well, if the situation isn’t perfect if the conditions aren’t just right i’m not going to do it.

416
00:57:07.680 –> 00:57:21.870
Brian Covey: i’ll call that client back when I feel like it or you know oh it’s too late in the day I won’t call them right like there’s all these excuses and we we got a hard enough like we gotta go do hard things and and take the step and go do it.

417
00:57:22.950 –> 00:57:24.630
Brian Covey: And a good friend of mine shared this.

418
00:57:25.710 –> 00:57:31.650
Brian Covey: You can’t pour into others if your cup doesn’t have something in it right, so you can’t pull from an empty Cup.

419
00:57:32.820 –> 00:57:33.660
Brian Covey: You have nothing to give.

420
00:57:34.140 –> 00:57:43.140
Brian Covey: right if you don’t put things in reading like for me like spiritual side, listening to people that are motivation on podcasts and putting some of that in.

421
00:57:43.920 –> 00:57:52.920
Brian Covey: that’s going to come out and conversations it’s going to help shape, who I am it’s going to help with my decisions and my choices like we talked about it’s going to help me every day.

422
00:57:53.310 –> 00:58:03.570
Brian Covey: move a little faster make better choices and decisions with things it’s gonna, allow me to connect with great people and there’s something about it right like even take the podcast we do.

423
00:58:04.080 –> 00:58:08.220
Brian Covey: Yes, some people like oh man that’s really selfish you’re taking time away from the business or this that or the other, I go.

424
00:58:09.120 –> 00:58:23.220
Brian Covey: Well, if you want to look at Roi if you’re one of those folks like I can I can show you the Roi because I know how to back into that and it is hard to quantify on some levels, but on many levels if you don’t invest in yourself it’s a dead end road.

425
00:58:23.340 –> 00:58:28.050
Mike Malatesta: It just is for sure yeah that yeah like the selfish thing you know if you’re not if you.

426
00:58:29.280 –> 00:58:33.540
Mike Malatesta: You gotta to me being selfish and and been not in a bad way you explained it better than I.

427
00:58:34.170 –> 00:58:47.880
Mike Malatesta: than I did in my book, I think you explained it better, thank you for that, but that keeps your cup full and then you can then you have a lot to share with people and if you’re coming you’re few cups empty you’re you’re not doing anybody any favors yourself nor anybody around you.

428
00:58:48.150 –> 00:58:48.960
Brian Covey: that’s right now.

429
00:58:50.130 –> 00:59:02.160
Mike Malatesta: This has been so much fun getting to know you Brian Thank you so much for being on the podcast today and telling us about you know intentionality and visualization and just do it do the hard work, all that stuff is.

430
00:59:03.210 –> 00:59:12.930
Mike Malatesta: Well, works, it just works and be visible be visible, because people most visible people get found and the people who get found.

431
00:59:13.470 –> 00:59:24.450
Mike Malatesta: You know, are trusted and you do business with them, so this has been so much fun Thank you so much, Brian co ve COM is the website where you can find out all about Brian is there some other way you want people to connect with you.

432
00:59:24.960 –> 00:59:33.510
Brian Covey: That is the best way i’m pretty active on linkedin and instagram, but you can find everything just on the website there Brian Kobe calm we’ve got podcasts the book.

433
00:59:34.080 –> 00:59:45.810
Brian Covey: some really good resources to tap into i’d encourage you, if this has spoken to you and you enjoyed any of it, you want to hear more of that definitely connect up with me, let me know where you’re at what some of your takeaways were and how I can support your journey i’d love to do that.

434
00:59:46.350 –> 00:59:47.040
Mike Malatesta: Thanks so much.

435
00:59:47.670 –> 00:59:48.390
Brian Covey: awesome thanks Mike.

436
00:59:49.470 –> 00:59:49.680
Brian Covey: To.

437
00:59:49.770 –> 00:59:50.160
Mike Malatesta: On on.

438
00:59:52.230 –> 01:00:00.270
Brian Covey: 321 hey what’s happening guys just finished an incredible episode with Mike on how to go podcast and I will tell you guys.

439
01:00:00.570 –> 01:00:04.530
Brian Covey: We shared some things on how you can win at life and some of my life experiences where.

440
01:00:04.920 –> 01:00:16.500
Brian Covey: Look, I tell people all the time i’ve been empowered by failure so many times that we’ve all had setbacks, how do you actually turn those into successes in your own life so we share some of that and some stories that will make you laugh.

441
01:00:17.280 –> 01:00:25.860
Brian Covey: Hopefully won’t make you cry but will help you win at the game alive so definitely check out more at my website www dot Brian kilby COM, I hope you enjoy the episode.

Mike Malatesta

Mike Malatesta

Leave a Replay

About Me

I help entrepreneurs get unstuck, take back their power, achieve their life objectives, and create the futures they want.

Listen to the Podcast

Get My Weekly Newsletter

Recent Posts

Sign up for My Newsletter

By signing up you will get the weekly “Inspire & Activate Greatness Blog” every Thursday.

%d bloggers like this: