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Greg Reid is an Author and Entrepreneur on a mission to inspire people to take personal responsibility to step into the potential of their greatness. He’s been published in over 100 books, 32 of which became best-sellers in 45 languages, such as “Stickability: The Power of Perseverance”, “The Millionaire Mentor”, and “Three Feet from Gold: Turn Your Obstacles into Opportunities”. His books have inspired countless readers to realize that the most valuable lessons we learn, are also the easiest ones to apply. He’s also a Film Producer, honored with the star of the Las Vegas Walk of Stars, and has produced the Oscar-qualified Film, Wish Man, based on the creator of the Make A Wish Foundation.
Among all his accomplishments, Greg Reid is known best for being the Founder of Secret Knock, a top-rated business networking event that brings together the best and brightest minds on the planet.
The Right Mentors & the Power of Action
Greg has achieved an incredible level of accomplishments and positive impact, and to discover the recipe for his success – the How’d It Happen – we have to take a step back to his childhood. Greg was raised in Southern California, and his mother instilled in him the belief that he could do anything he’d set his mind to. Such a mindset, together with his natural entrepreneurial spirit have been the foundations of his success.
Besides his mindset, the other crucial element has been the people in his corner. Greg has no problems recognizing his weaknesses. On the contrary, he recognized them very early in life, so that he could hire the right people to support him. That, together with the right mentors and massive action is his “secret”, which is something that we can all implement to reach the next level of our personal success in life.
And now here’s Greg Reid.
[3:40] How’d it happen for Dr. Greg Reid?
[4:51] On dealing with his perceived weaknesses
[6:33] How he does what he does
[9:43] What Greg wanted to do growing up
[11:12] Reticular activating system
[12:15] What is the Secret Knock
[14:55] How many people can attend the Secret Knock?
[15:41] On making movies, and did he intend to make movies?
[18:43] How Greg help military
[22:26] How Greg describes himself
[25:00] Action and the Law of Attraction
[26:10] Is there still anything that Greg wants to do in the future?
[32:00] Where to learn more about Greg?
[32:23] One final golden nugget of wisdom: CPC
Full transcript below
Video on Work My Strengths and Hire My Weaknesses with Greg Reid
Think and Grow Rich – Greg Reid TEDx
Visit GregReid.com to Learn More About Greg
Apply to Join Secret Knock, Greg’s Networking Event
Books by Greg Reid
Follow Greg Reid on Instagram
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Podcast with Greg Reid. Work My Strengths and Hire My Weaknesses.
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Mike Malatesta: hey everybody welcome back to the show today I do want to start with one thing, before I introduce my guest.
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Mike Malatesta: Did you know, did you know that my podcast is now one of the top 2.5% podcasts globally untold so that wouldn’t happen without.
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Mike Malatesta: You and without you sharing and being interested in what we’re doing here, so I want to thank you so much for helping us get to that milestone and.
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Mike Malatesta: I also want to help, I also want to thank you for helping us get to top 1%, which is where i’m going to go next today I am fulfilling my promise to you with another amazing success story i’ve got Greg Reid on the podcast Greg welcome to the Ted how to happen podcast.
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Greg Reid: There you go I love goals the easiest way to hit a goal is to have a goal, they hit.
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Greg Reid: And that one that’s pretty awesome.
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Mike Malatesta: yeah Thank you yeah and I agree with you, and I am going to get there now, I just have to put a time frame on it, because you need time in order to to to solidify that but.
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Mike Malatesta: So let me, let me so i’m going to tell you a little bit about Greg but i’m i’m going to first tell you that when I.
00:01:19.560 –> 00:01:23.340
Mike Malatesta: started looking into Greg after I got introduced to him by my friend justin breen.
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Mike Malatesta: I there was a little bit of envy and a little bit of like man do I have work to do, Greg is a PhD author entrepreneur speaker filmmaker.
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Mike Malatesta: connector celebrity adventure and an outstanding American as well.
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Mike Malatesta: For over 25 years Greg is inspired millions of people to take personal responsibility.
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Mike Malatesta: to step into the potential of their greatness, and as such is life of contribution has been recognized by government leaders.
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Mike Malatesta: A foreign princess as well as luminaries in education, business and industry he’s written over 100 bucks 32 bestsellers 45 languages, my first book is coming out November 30 right so i’m just getting started, but on my path to maybe 100.
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Mike Malatesta: Greg is known best for being founder of secret knock a forbes and ink magazine top rated event focused on partisanship networking and business development and that’s how I found about found out about.
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Mike Malatesta: Greg through justin’s experience that secret secret knock he is the producer of the Oscar qualified film wish man, based on the creator of the make a wish foundation streaming on netflix now.
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Mike Malatesta: And for his work mentoring youth in his hometown of San Diego Greg was was honored by the White House where a former President commended him.
00:02:48.870 –> 00:03:08.070
Mike Malatesta: For his work for positively working with youth through a local mentorship program and if that’s not enough Greg recently was honored with the star on the infamous Las Vegas rock stars Greg I started every podcast the same way, to the simple question man, how did it happen for you.
00:03:09.210 –> 00:03:13.260
Greg Reid: Well, I first on the least qualified guy to do what I do so, all that sounds great.
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Mike Malatesta: Okay.
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Greg Reid: very interesting look for people out there that wonder if they can get started they’re qualified or they have their posture syndrome.
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Greg Reid: The answer is going to be 100% we can do anything as long as we don’t let herself or someone else talk us out of what we know to be true.
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Greg Reid: So for myself i’m dyslexic I can’t spell very well I can’t read very well and play me words with friends will win every single time.
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Greg Reid: And I learned a simple tool to answer your question is.
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Greg Reid: I work my strengths in a higher my weaknesses and that’s the answer so as you’ll see i’m pretty good or tour I can communicate very well, yet I can’t spell and read and write very well.
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Greg Reid: So I hire amazing ghost riders and enters that take my words and craft them in a way, people would actually want to read it and book for so that’s what you do your work, your strengths your weaknesses, all things are possible.
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Mike Malatesta: And you when did you.
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Mike Malatesta: Well, I mean you discovered your what you what you’re calling weaknesses I don’t know that they’re necessarily our weaknesses, but what you’re calling weaknesses that’s.
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Mike Malatesta: from a young age, this is, these are things that were obvious how did you do you how did you deal with them when you were young when you couldn’t hire people to do you know to to with the skill set that was complementary to what you’re calling your weaknesses great.
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Greg Reid: I talked my way out of it exactly i’m giving you the exact answer we can try to re.
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Greg Reid: You know situate all we want, but the fact of the matter is I work my strengths and my weaknesses so again if I wasn’t very good at.
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Greg Reid: You know reading, writing and spelling and stuff through school I would talk to the teachers and.
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Greg Reid: You know, working my way into work and some other deal or extracurricular activity or whatever I had to do, I talked to my way through this situation same exact way we do today.
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Greg Reid: And what I was criticized as a child, I get awards for right now, so, for example, when I was 14 years old, I you know, again, I was just rare kid, but I wanted stuff I had.
00:05:07.470 –> 00:05:17.370
Greg Reid: Great goals, and so I couldn’t get a job, so what I did is I took my dad’s have one more and I went neighbor to neighbor and I got them to pay me $10 to mow their lawn.
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Greg Reid: And then I hired the other kids in the neighborhood for five bucks to mow the lawn for me.
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Greg Reid: that’s what I did, and I got in trouble for taking advantage of my neighbors and the kids yet today that’s what a global entrepreneur does yeah like I said is we are recognized in a different manner.
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Mike Malatesta: And when you weren’t yeah that’s collaboration right that’s yeah used to be told that that was cheating, but now it’s clever you know not that long long thing but at school and stuff when you were.
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Mike Malatesta: You know, asking other people for help that was you know you had to work on your own right, you had to prove yourself and now that’s kind of out the window and collaboration is really that’s how you make progress in the world, I think.
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Greg Reid: yeah and stay with stay on that topic.
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Greg Reid: Because that’s what this is what I do, I always say you know how is it that.
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Greg Reid: We have accomplished the things we have, first of all I got an honorary PhD in literature and honorary PhD in philosophy again if I had to fill out a form i’d be stuck after my first name.
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Greg Reid: So the whole idea is that your work, your strengths and your weaknesses so, for example, a university wanted someone to come in and do commencement speeches, so I brought in my friend tonino Lamborghini Mr Lamborghini and we.
00:06:24.450 –> 00:06:32.910
Greg Reid: flew to India, and we did all the universities and they granted us honorary PhD right, so I worked my strengths, communication and rewards.
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Greg Reid: Was accordingly same thing in life in business, when I made my first major motion picture I don’t know.
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Greg Reid: anything about making movies so again, I went and reached out to people won Oscars and golden globes and networks and asked them how does this work and they found their system duplicated for myself, and here we are.
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Mike Malatesta: And how did you so this brings up something interesting because you’re obviously not afraid to approach people what is because a lot, I think a lot of people i’m i’m ready i’m hesitant and rest reticent to do that, sometimes, how.
00:07:04.650 –> 00:07:05.520
Mike Malatesta: How did you.
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Mike Malatesta: Well, you weren’t so it doesn’t sound like you were maybe you were at the beginning, I guess i’m trying to understand how.
00:07:11.790 –> 00:07:20.370
Mike Malatesta: How that came to be something you felt comfortable doing like you wanted to do this, you didn’t know how to do it, who the people not to do it i’m going to call them i’m going to reach out to them and get connected to them, whatever.
00:07:20.970 –> 00:07:23.700
Greg Reid: And i’m trying to figure out what that word means or whatever you.
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Greg Reid: Sorry, what happened big word I just told you.
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Greg Reid: While you’re here your arts throwing big.
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Mike Malatesta: big words or I you’re right I gotta I gotta bring it down i’ll bring it down.
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Greg Reid: I realized that the most successful people are also the most available if you’re at the top of your field you’re happy go lucky you’re have nothing to prove.
00:07:45.630 –> 00:07:54.090
Greg Reid: If you’re at the bottom you’re happy go lucky or fresher eager that people in the middle pain in the neck they’re filled with ego their edging God out, so I just dumped to the front of the line.
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Greg Reid: So anyone and everyone that I wouldn’t have access to I said who’s getting the results that I want for myself today, and then I reach out to that person.
00:08:03.540 –> 00:08:11.520
Greg Reid: So, for example, when I went to be a best selling author, I went to the bookstore and I didn’t go to the best written books I didn’t want to be a great writer I can’t right.
00:08:11.700 –> 00:08:16.470
Greg Reid: So I went to the best selling book section and I called everyone or those authors and said teach me.
00:08:16.860 –> 00:08:22.290
Greg Reid: And guess what they did, and here we are today when I went to make films, I said well who’s winning Oscars who’s getting these.
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Greg Reid: i’ma go meet with those people find out what they did because they that’s most successful people want to share.
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Greg Reid: What they did but here’s, the only thing I did different than most people it’s not asking for the information it’s not the content.
00:08:35.400 –> 00:08:47.340
Greg Reid: I bet something and that’s what stops most people most people ask for this great content wisdom and they sit on it they’re big but, and that means not the one they’re on but they go i’d go do that too.
00:08:47.910 –> 00:08:59.610
Greg Reid: But and that’s what stops them, for me, I go take action, no matter what, and then I reward my mentors by showing them the actionable steps that I took by actually applying what they taught me.
00:09:02.520 –> 00:09:08.700
Mike Malatesta: And where did you start Greg what what was when you were growing up after the lawn mower gig let’s say.
00:09:09.570 –> 00:09:14.850
Mike Malatesta: What where did where did you go What did you want to be where did you where were you what did you want to do.
00:09:15.900 –> 00:09:19.470
Greg Reid: Exactly what I did i’ve always done exactly everything I wanted to do I don’t.
00:09:19.470 –> 00:09:29.010
Greg Reid: Have stories where you know it’s opposite I was just raised differently with a different mindset I grew up on the beach in southern California I surfing, you know.
00:09:29.670 –> 00:09:41.190
Greg Reid: I still ride skateboards every day at 58 years old i’m just a regular guy and was interesting as my mom instilled something that I actually was crazy enough to believe that I could do anything I put my mind to.
00:09:41.580 –> 00:09:49.560
Greg Reid: and always stuck with me, so I said well if my mind thinks I can run with bowls or climb mount kilimanjaro or swim with sharks or carry the torch for the Olympics, I can do it.
00:09:49.800 –> 00:09:58.890
Greg Reid: Because my brain tells me I can, and I will not let other people tell me what I can and cannot do so it’s just more of a mindset than anything else.
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Mike Malatesta: And you know.
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Mike Malatesta: So I love that and i’m thinking my thinking myself well, it seems like your mindset is I guy I feel like I have a great mindset and i’ve had a lot of success, but I also feel like.
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Mike Malatesta: it’s not big enough like talking to a guy like you I It makes me think oh my gosh my mindsets not big enough because.
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Mike Malatesta: I still have like.
00:10:23.820 –> 00:10:37.410
Mike Malatesta: I don’t know some of the like I go after stuff and I, but I still think sometimes like what you just said, some of those things I think to myself, I probably I probably would have something that would at least pop up in my mind as an obstacle like what there’s something I can’t.
00:10:38.550 –> 00:10:42.360
Mike Malatesta: You there’s a challenge there that i’m not sure how to get around and and you know.
00:10:42.420 –> 00:10:47.100
Greg Reid: People people only see what they just decide to look at it’s called retailer activator system.
00:10:47.670 –> 00:10:48.930
Mike Malatesta: Talking about the words.
00:10:49.020 –> 00:10:54.060
Greg Reid: yeah yeah whenever you seek is seeking you right that’s why I started doing these events it’s so interesting because.
00:10:54.360 –> 00:11:00.240
Greg Reid: People kept saying well it’s easy for you, you have all these leads, you have these contacts well guess what here yoko come meet all my friends.
00:11:00.450 –> 00:11:07.530
Greg Reid: it’s the bullshit you have all your stories and excuses are gone so if you want to start a new clothing line come hang out the taco bar with.
00:11:07.830 –> 00:11:15.060
Greg Reid: Brian Smith, who founded ugg boots if you got an idea for a you know new game here’s the guy who did pictionary here’s the idea for this.
00:11:15.420 –> 00:11:26.940
Greg Reid: I just put a circle of sphere of my friends together so everyone can hang out and we can network and commingle or ideas, because that’s where success is and guess what again what’s genius.
00:11:27.540 –> 00:11:39.090
Greg Reid: To somebody else might be common sense to you, and someone else’s just waiting for that one little puzzle piece, and so, for myself i’m always looking for that next puzzle piece, so I can see a clear picture of exactly where I want to go.
00:11:39.930 –> 00:11:45.090
Mike Malatesta: And you pointed to secret knock when you’re talking about that tell us more about what secret knock is and how do you.
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Greg Reid: it’s weird man it where the where the we were weird event so we’re known as the greatest event in the world, you cannot attend.
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Greg Reid: So basically.
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Greg Reid: We don’t want to add were like Lamborghini we don’t run ads we don’t do commercials we don’t do yoga it’s word of mouth and it’s the people that really want to put themselves out there and.
00:12:05.100 –> 00:12:11.340
Greg Reid: Take an actionable step can go, you have to find us on the Internet, then you have to fill out an application, you have to tell us what you bring.
00:12:11.640 –> 00:12:20.880
Greg Reid: To our circle and what our circle can do for you, and then, if it’s a match, we take a very large tuition to attend, but we will not tell you where it is or who will be there.
00:12:21.540 –> 00:12:32.700
Greg Reid: And that’s it and so basically it’s all blind faith, we have been going for 15 years old outstanding remotely Yahoo finance just named us the number one event to attend for 2022.
00:12:33.300 –> 00:12:37.740
Greg Reid: So we’re already prepared next week we’re doing ours here in San Diego we’ve been sold out for months.
00:12:38.010 –> 00:12:44.160
Greg Reid: And the idea is instead of coaches, teachers and mentors What would it be like to actually just hang out with the people who’ve done it.
00:12:44.490 –> 00:12:48.960
Greg Reid: So last time we did one we know we pride President visanthe Fox, for example.
00:12:49.170 –> 00:12:56.580
Greg Reid: And we said hey What was it like when George Bush and kind of Lisa rice was trying to talk you to go to war in Iraq, and he said, well, let me explain what they did they came to.
00:12:56.850 –> 00:13:06.900
Greg Reid: The end and they had this little vial and they told us this was it was really interesting we had private Skype with Edward snowden was hiding in Russia and says look, this is what stuff really went down that you don’t see on CNN.
00:13:07.860 –> 00:13:11.430
Greg Reid: we bring in the actual people who’ve done when everyone else is talking about.
00:13:12.570 –> 00:13:14.310
Mike Malatesta: It sounds like do you know Steve sims.
00:13:15.090 –> 00:13:15.540
Greg Reid: Of course.
00:13:16.260 –> 00:13:19.920
Greg Reid: Okay yeah is, it will be our closing speaker for a secret knock.
00:13:20.550 –> 00:13:21.570
Mike Malatesta: Oh, you well okay.
00:13:23.130 –> 00:13:35.130
Mike Malatesta: yeah i’ve had him on the podcast and I follow everything is I haven’t been to one of his speakeasies yet, but uh but i’d like to is is which kind of his whole thing sounds like a lot like yours, you know.
00:13:35.430 –> 00:13:38.850
Greg Reid: Exactly, because we all borrow each other stuff.
00:13:38.910 –> 00:13:44.760
Greg Reid: sleep it’s been a speaker for us for years, and he and I did a mastermind together, then he went on his own and started.
00:13:45.450 –> 00:13:55.320
Greg Reid: Really expanding in a huge way and he’s impacting the lives of so many people look we’re all friends, where our circle is very, very small and the point is imagine being in a room.
00:13:55.860 –> 00:14:03.750
Greg Reid: With all these people that are doing no one’s talking and no one’s showing their fancy cars going showing their stuff everyone’s just normal in fact we don’t even have.
00:14:03.750 –> 00:14:09.420
Greg Reid: Any name tags are not allowed, and you have to go up to somebody and meet them to find out who they are.
00:14:09.660 –> 00:14:19.590
Greg Reid: and trust me when you’re sitting in a table and I go coming up to the stage is the guy who invented the credit card magnetic strip and change banking for $4 trillion and you’ve been sitting next to the guy the whole time.
00:14:20.130 –> 00:14:25.110
Greg Reid: that’s the whole point it’s like, how can you surround yourself with amazing human beings who are doing all right next question.
00:14:25.470 –> 00:14:29.070
Mike Malatesta: yeah how many people are typically add an event sorry that’s yeah I.
00:14:29.100 –> 00:14:29.370
Greg Reid: mean I.
00:14:29.670 –> 00:14:37.050
Greg Reid: feel like we’re spending a lot of time on the that the event is I don’t know we limit it to like two 300 people will always keep it also.
00:14:37.350 –> 00:14:45.840
Greg Reid: Everyone can get to know each other, the whole idea is to network and mastermind and what we do it as a very weird way, so, for example, we bring our phones out.
00:14:46.230 –> 00:14:56.850
Greg Reid: And we sit there and our goal is if you’re talking to someone and say hey i’m looking for a connection whatever right then and there you sit what’s your text and you make that text introduction on the spot.
00:14:57.300 –> 00:15:10.080
Greg Reid: So imagine 300 positive like minded people that are helping one another, but time you walk out of there you’ve got more leads and connections than most people can happen, a lifetime again as long as you will apply and do something with it right.
00:15:10.350 –> 00:15:19.410
Mike Malatesta: Okay, thank you and making movies Greg how how did that come about and what what was the reason you wanted to to become a producer filmmaker.
00:15:19.860 –> 00:15:26.910
Greg Reid: yeah I didn’t want to, so I was at one of my events, and I was interviewing frank sinkewitz founder of a nonprofit.
00:15:27.270 –> 00:15:37.080
Greg Reid: called make a wish foundation that grants wishes to terminally ill kids and I asked him at the interview at the end of it we’re just wrapping up I go hey, by the way, just out of curiosity What was your wish.
00:15:37.530 –> 00:15:42.870
Greg Reid: It goes, what do you mean well you’re the founder make a wish it did you did you have a wish and goes no one ever asked me.
00:15:43.860 –> 00:15:51.030
Greg Reid: I go, I want to be the guy that grants the wish of the founder of make a wish, what do you want a car, a boat Lamborghini I know a guy, what do you want.
00:15:51.600 –> 00:15:57.750
Greg Reid: And he goes no he goes, I just want my story good made into a movie so my grandkids will know that I did something.
00:15:58.110 –> 00:16:05.040
Greg Reid: So he signed over his life rights, and again I said well i’ll make it into a major feature film just know i’ve never made a feature film.
00:16:05.460 –> 00:16:10.110
Greg Reid: But he trusted me and it took six years of trials and tribulations you have no idea.
00:16:10.380 –> 00:16:24.060
Greg Reid: But it came out in 2019 called wish man, we made the final ballad for the Oscars and then we’re trending for like a year and a half, on netflix and now you can download us on Amazon prime or any of the streaming stations worldwide.
00:16:24.390 –> 00:16:34.800
Greg Reid: And it’s all about that everyone can be a hero you don’t need to be a billionaire celebrity make a positive impact in someone’s life, everyone can give a pair of socks to a homeless person or stop a bully from fighting.
00:16:35.160 –> 00:16:39.030
Greg Reid: You everyone can do something to have that ripple effect and everyone can be a hero.
00:16:41.100 –> 00:16:42.540
Mike Malatesta: i’m gonna have to watch that I.
00:16:44.040 –> 00:16:48.540
Mike Malatesta: Will Okay, can I get in a little mechanics of that because i’m just so.
00:16:48.930 –> 00:16:54.180
Greg Reid: In any event, and I already know it you’re going to ask me and i’ll just take you down the rabbit hole because a lot of people say.
00:16:54.660 –> 00:17:06.150
Greg Reid: I don’t know anything about making movies, so what I did is I said I need to find a screenwriter so I took out an ad on the secret of website that no one’s ever heard of called craigslist.
00:17:06.540 –> 00:17:17.790
Greg Reid: And I ran a $25 ad someone answered it name Theo Davies and he went to write the movie produced the movie directed the movie and won awards worldwide.
00:17:18.240 –> 00:17:24.870
Greg Reid: And again, whatever bullshit excuse you’re sitting at home right now thinking well I can’t get so I don’t know anyone craigslist.
00:17:25.230 –> 00:17:37.380
Greg Reid: And there is no excuse right now we have access to more information, more content on your phone right now, you have access to more information than Bill Clinton did as President of the United States of America.
00:17:37.680 –> 00:17:45.180
Greg Reid: So the whole idea is, how can you leverage and start using that in a positive way and build win, win relationships, where everyone comes out on top.
00:17:45.420 –> 00:17:49.410
Greg Reid: So, for example, I didn’t have a lot of cash to make this movie I didn’t know what I was doing so.
00:17:49.650 –> 00:17:56.310
Greg Reid: You know I said hey how about instead of me, giving you a full salary, I give you an equity share, and if the movie takes off you’re rich, if not, at least you got a great experience.
00:17:56.610 –> 00:18:03.870
Greg Reid: And what we did is we found ways to collaborate with people in a huge way and, by doing that we’ve impacted the lives of 10s of millions of people.
00:18:04.860 –> 00:18:13.800
Mike Malatesta: And that’s awesome, by the way, thank you and yeah 25 craigslist that I never would have thought, so thank you for taking me through that without having to ask the question.
00:18:14.910 –> 00:18:26.760
Mike Malatesta: And this work that you’re doing you know going around and talking to the military all around the world, I guess what what’s been your motivation for for that.
00:18:29.010 –> 00:18:31.620
Greg Reid: I mean that’s itself.
00:18:32.640 –> 00:18:41.220
Greg Reid: Right know how to answer that I love my country I know American right and it’s it’s it’s challenging for me to see these transitioning.
00:18:41.610 –> 00:18:52.320
Greg Reid: Soldiers that from 18 till 4050 they’ve only known one thing, and for them to transition to civilian life they don’t know how to fill out an application for.
00:18:52.860 –> 00:19:01.920
Greg Reid: You know, a job or how to do certain things you know when they they leave taps tells them here’s how to get unemployment for six months, and good luck to you ever.
00:19:02.070 –> 00:19:03.870
Greg Reid: or there’s really a transition so.
00:19:04.140 –> 00:19:10.980
Greg Reid: i’ve been very fortunate that I worked with American dream you and some great organizations, where we’ve gone to different bases, the Pentagon.
00:19:11.460 –> 00:19:22.200
Greg Reid: spoke to the generals and help transitioning soldiers, you know take their asset which the military spend millions of dollars preparing you for and to bring it to the civilian.
00:19:22.530 –> 00:19:33.900
Greg Reid: marketplace so, for example, the person who runs my company right now I own six corporations his name is Kevin mcclain he runs all my six corporations right now he’s a two time world veteran.
00:19:34.590 –> 00:19:43.980
Greg Reid: crashing the helicopter brilliant mind, he was liaison to all the generals and now he’s working for me running all my companies and they got to tell you the moment he came on board.
00:19:44.340 –> 00:19:48.570
Greg Reid: All the systems and training that he learned from the government he applied to my business.
00:19:49.470 –> 00:20:00.960
Greg Reid: took off like crazy, why is everyone not capitalizing and tapping into this source of amazing human beings but all i’m saying that’s all around us, and I want to share with the world all that’s possible.
00:20:01.500 –> 00:20:04.470
Mike Malatesta: Okay, and I had an opportunity to.
00:20:06.120 –> 00:20:18.780
Mike Malatesta: interact with Kevin getting this set up and I, he was he was my handle themselves, first of all, he was totally on you know just got it done right away it’s very, it is very kind to yeah.
00:20:18.900 –> 00:20:30.780
Greg Reid: And that’s the idea and it’s all around us and you know another buddy of ours, who sponsors secret knock his name is Eric power and what he does is he helps soldiers that get turned down.
00:20:31.350 –> 00:20:39.720
Greg Reid: From the military for different benefits goes and fights for the veterans to actually get them the money that they’re in the resources that they need.
00:20:40.080 –> 00:20:46.800
Greg Reid: And that was one of my passions because I see it, even though I didn’t serve I grew up in San Diego southern California, which is a military town.
00:20:47.160 –> 00:20:51.240
Greg Reid: and family members and things of this nature, I just think it’s something that we owe it to people.
00:20:51.840 –> 00:21:01.950
Greg Reid: there’s nothing more frustrating for me then Steve someone who’s homeless or down on their luck that served our country and did such amazing things because they’re just not getting the resource of the attention that they deserve.
00:21:02.370 –> 00:21:08.040
Mike Malatesta: yeah i’ve had the honor to have many ex military come into my companies as well and.
00:21:10.410 –> 00:21:16.200
Mike Malatesta: Well, maybe, maybe i’ve had similar experiences to what you’ve had with Kevin you know these people come in and they’re.
00:21:17.910 –> 00:21:22.260
Mike Malatesta: they’re just exceptionally good they’re exceptionally well trained their spec exceptionally discipline.
00:21:22.650 –> 00:21:33.570
Mike Malatesta: They have they’re exceptionally good goal setters you know they they know I think there’s this sort of mentality that that the you know, some people that the military just sort of indoctrinate you into some.
00:21:34.740 –> 00:21:40.380
Mike Malatesta: You know system, but they really do teach you how to think they teach you teach you.
00:21:40.620 –> 00:21:42.000
Greg Reid: I agree how to be leaders.
00:21:42.090 –> 00:21:47.250
Greg Reid: And again I want that system implement implemented into my companies.
00:21:47.430 –> 00:21:57.000
Greg Reid: Right yeah wow structure organization accounting accountability yeah what a concept right and so that’s what we do alright next question we have this move on.
00:21:57.300 –> 00:22:06.030
Mike Malatesta: yeah, how do you describe yourself, so if Kevin is this person that’s you know the systems, you talked about your strengths and hiring for weaknesses, but are you the type of person who’s just.
00:22:06.480 –> 00:22:15.030
Mike Malatesta: kind of like as a quick start gets ideas out there and needs people to like put them together the rest of where do you how do you operate.
00:22:16.170 –> 00:22:26.370
Greg Reid: yeah, so I am definitely I call it the show pony so i’m the guy out front, because again i’m a good orange or and I can communicate the things but as soon as we get clients and things of this nature.
00:22:26.760 –> 00:22:31.200
Greg Reid: i’m the last guy you if you’re going to publish a book with us that walks you through the.
00:22:31.560 –> 00:22:40.500
Greg Reid: Publishing process and writing an organization, again I can’t spell reader right So yes, you’re going to go to that group and they’re going to hand hold you to make sure it’s done correctly.
00:22:40.950 –> 00:22:46.080
Greg Reid: from beginning to end, and what we do is we focus on over delivery on every single thing we do.
00:22:46.380 –> 00:22:52.140
Greg Reid: And that’s why we set expectations, right up front so example you’re going to come to our event, you won’t tell you where it is who’s going to be there.
00:22:52.530 –> 00:22:58.020
Greg Reid: there’s your expectation set pretty easy, and then we say our only rule is to be cool if water runs out of the table.
00:22:58.410 –> 00:23:05.970
Greg Reid: don’t complain get your ass up get some water and then bring it back to the table, they need some to if trash it on the floor throw it away you’re not at your mom’s house.
00:23:06.210 –> 00:23:16.860
Greg Reid: And so we set expectations very clearly upfront and by doing that we attract and bring in the most amazing people into our sphere of influence same thing in our organization, what we do is we sit there and say look.
00:23:17.250 –> 00:23:29.490
Greg Reid: i’d love to help you with publishing your book i’ve been very successful at it On the same note i’m not good at the nuts and bolts, but i’ve created an incredible team that can guide you through that process, and since i’m a trusted source from the work that i’ve already done.
00:23:29.700 –> 00:23:30.270
Greg Reid: You know that.
00:23:30.360 –> 00:23:31.440
Greg Reid: can be handled in the right way.
00:23:32.730 –> 00:23:39.990
Mike Malatesta: Okay what’s what is the so you mentioned Kevin you mentioned the netflix movie and you know the make a wish.
00:23:40.800 –> 00:23:41.550
Mike Malatesta: My question would be.
00:23:41.850 –> 00:23:42.120
00:23:43.770 –> 00:23:55.860
Mike Malatesta: You do you’ve you’ve you obviously your your goal in your new sort of purpose is to you know not just connect people but inspire people and i’m just wondering if you could share with me a story or two about.
00:23:57.030 –> 00:24:03.780
Mike Malatesta: You know the most meaningful inspirations that you’ve made because i’m imagining you know you get out and you talk to a ton of people let’s say outside of your.
00:24:04.200 –> 00:24:12.240
Mike Malatesta: Secret knock event, you got you know you’re you’re speaking all over the place, and people are coming and they’re listening and they’re listening and oftentimes it’s.
00:24:13.950 –> 00:24:25.440
Mike Malatesta: At least in my experience, you know there’s it’s great message, and people are like really excited about it, but no they’re not always acting on it there’s you know there’s a lot of times there’s not great stories that.
00:24:26.490 –> 00:24:30.600
Mike Malatesta: stick with you but i’m sure you’ve you know so i’m i’m just wondering what your experience has been.
00:24:31.440 –> 00:24:34.560
Greg Reid: Well, first of all i’m not a psychologist i’m not a therapist.
00:24:34.680 –> 00:24:34.950
Mike Malatesta: yeah.
00:24:35.190 –> 00:24:38.790
Greg Reid: I really don’t mind whether you do anything with it or not, that’s not my that’s not my job.
00:24:39.030 –> 00:24:50.280
Greg Reid: My job shirt information out and then it’s up to them to do some argument example when when people come up and they say hey you know when you meet with me, my answer is always the same, yes.
00:24:50.850 –> 00:24:57.390
Greg Reid: But first, you need to do something and text me at this number at 10:10am on Tuesday and say i’m in.
00:24:57.900 –> 00:25:04.290
Greg Reid: That gets rid of 99.99% of people, because it was an actionable step and then, when the one.
00:25:04.830 –> 00:25:15.630
Greg Reid: person who does do that I say great well i’ll meet you now at my house at noon on Thursday, but you have to bring two empty lobster shells and a baseball element that gets rid of the other 99%.
00:25:16.020 –> 00:25:21.750
Greg Reid: But the person that says they want some guidance and help then they’ll text you and show up and do what’s uncomfortable.
00:25:22.230 –> 00:25:36.960
Greg Reid: answer me working with that person to have a success is extraordinarily high, and I believe it’s the action in the law of attraction that makes our dreams a reality, think it feel it get off your backside take action and you gotta do it.
00:25:38.640 –> 00:25:39.990
Mike Malatesta: Okay, and.
00:25:41.610 –> 00:25:56.310
Mike Malatesta: As you move forward, and you know, a guy like you that’s got you know, has accomplished so many things you’ve got you’ve already said, you know just the reason that maybe you’ve accomplished so many things you just do it, you go and you do it, what are some of the things that that you still.
00:25:57.330 –> 00:26:01.710
Mike Malatesta: haven’t done that you want to do 00 okay.
00:26:01.980 –> 00:26:05.550
Mike Malatesta: until tomorrow and then there’s gonna be something that comes up and you’re going to want to do it, you.
00:26:06.240 –> 00:26:15.570
Greg Reid: know I don’t have any of that surreal stuff no I don’t I when I was 1718 I made a bucket list of 80 impossible.
00:26:16.170 –> 00:26:23.550
Greg Reid: items for me to have on my bucket list and i’ve done every single one of them, I mean come on a guy who can’t read and write and dyslexic to get it.
00:26:23.880 –> 00:26:28.740
Greg Reid: You know, to become a doctor that’s insane to make a major you know motion picture.
00:26:29.400 –> 00:26:41.160
Greg Reid: For kid grew up on the beach scape and crab impossible to become a best selling worldwide author for a guy who can’t pre impossible, I mean I set goals so crazy huge for myself.
00:26:41.460 –> 00:26:45.810
Greg Reid: That I have accomplished so now it’s I sit, my son down who’s nine.
00:26:46.110 –> 00:26:52.350
Greg Reid: And I said what’s your bucket list, and he says look I don’t want to fly an airplane at great so here’s what we’re gonna do we’re going to want who.
00:26:52.620 –> 00:27:05.820
Greg Reid: We get a private plane instructor we fly to Hawaii and the instructor teaches them and let them fly a plane, what do you think’s more happy for me to climate another mountain to do another chore to make another project or to watch somebody else achieve their goals.
00:27:06.060 –> 00:27:16.440
Greg Reid: And to me, that is true happiness and the pleasure of being a dad and I get to learn something from my kid each and every day lessons non stop and here’s my greatest one recently.
00:27:16.980 –> 00:27:25.710
Greg Reid: I realized, I was doing a podcast and someone said you give your son money and allow us to do things they don’t like to do like pull the weeds and mow lawns and make beds, to go.
00:27:26.040 –> 00:27:32.430
Greg Reid: Absolutely i’m teaching my son, the power of respect and money, and it goes because that’s a shame, you just destroyed your child.
00:27:33.210 –> 00:27:39.030
Greg Reid: Or what because you’ve just been completely ruined your child i’d expect something better from you Greg that’s a little disappointment.
00:27:39.930 –> 00:27:54.150
Greg Reid: And I went okay I go, will you please teach me and she goes Greg from the earliest age you’re teaching your son, the only way to make money is to do something they hate shame on you and I went I love this.
00:27:54.360 –> 00:28:00.690
Greg Reid: yeah Adam back down it’s a cold I go listen man you’re nine years old, you make these tick tock videos and all these different mediums.
00:28:00.960 –> 00:28:05.070
Greg Reid: From now on, that’s your new job, from now on, every time you need money for.
00:28:05.370 –> 00:28:16.020
Greg Reid: Playing video games, or whatever you make me these things and i’ll pay you your allowance for that and, by the way, living in this mansion and having the lifestyle you do you’re going to make your bed and do the laundry because that’s the contribution.
00:28:16.290 –> 00:28:22.650
Greg Reid: For living in this environment and we change the paradigm, so now, when he comes up to me, he doesn’t say hey dad.
00:28:22.890 –> 00:28:33.390
Greg Reid: You know I can’t afford that new bike he goes hey dad, how can I afford that new bike what can how many videos Can I make for you yeah learning the power of working his strengths.
00:28:33.720 –> 00:28:38.940
Greg Reid: And here’s The other thing too I said about hiring a weaknesses recently at a party of the House.
00:28:39.270 –> 00:28:44.280
Greg Reid: As a cool to go you got to get your room cleaned up and everything dialed in the laundry put away and we got people coming over.
00:28:44.610 –> 00:28:56.190
Greg Reid: And one of his friends comes downstairs and add a handful of money and he goes hey dad can you put this in my bank I go where’d you get that money goes your son gave it to me I go why it goes well, you just pay me to make his bed to put a.
00:28:59.010 –> 00:29:00.270
Greg Reid: call out here.
00:29:02.640 –> 00:29:05.550
Greg Reid: And he says dad you told me to work my strengths and hire my.
00:29:05.550 –> 00:29:08.850
Greg Reid: weakness, I had other stuff to do so, there you go.
00:29:09.360 –> 00:29:17.970
Mike Malatesta: That is fantastic well that woman was so wise to say that to you because I, you know I i’ve certainly been in the same spot you know you gotta do you gotta do the stuff that.
00:29:18.360 –> 00:29:27.060
Mike Malatesta: You don’t want to do right because that’s how you build character and that’s how all that stuff, but that was really smart what she said, and that you said you know teach me, you know.
00:29:27.810 –> 00:29:29.640
Mike Malatesta: that’s a new idea I want to get up and.
00:29:29.670 –> 00:29:37.170
Greg Reid: that’s a new idea so that’s to me that Aha that people watching or listening, right now, you might go like right change your paradigm.
00:29:37.470 –> 00:29:49.230
Greg Reid: that’s what I strive for so that’s what inspires me and that’s why I go meet with all these people that’s why I do what I do it’s not because of you know another award i’m going, how do I learn something I don’t know.
00:29:49.290 –> 00:29:56.190
Greg Reid: I mean the greatest information I got from unlikely sources, I remember one time my family came over to my house years ago.
00:29:56.460 –> 00:30:06.810
Greg Reid: And I wrote this in my one of my best selling books three feet from gold and people talk about all the time, but I didn’t come up with it, I think a six year old kid did and the family was there and they were.
00:30:07.350 –> 00:30:10.860
Greg Reid: willing to walk around my house and go to around all the different stuff is it gonna have fun.
00:30:11.250 –> 00:30:15.720
Greg Reid: This little six year old kid was sitting down there on his iPad or whatever is just hanging out, and I said hey.
00:30:16.110 –> 00:30:22.530
Greg Reid: I go I go, what do you want to talk about they’re all they’re all walk around the House, and he goes like what I go philosophy.
00:30:22.950 –> 00:30:34.860
Greg Reid: And goes what’s philosophy and I go, you know, is the glass half full or is the glass half empty, and he stopped and he goes well, if the parents and I go on what he says, where the glass began.
00:30:35.640 –> 00:30:36.360
Mike Malatesta: and go What do you mean.
00:30:36.600 –> 00:30:43.830
Greg Reid: What the glasses empty and you put some water in it it’s half full, but if it was full and import half out is half empty.
00:30:45.180 –> 00:30:45.750
Greg Reid: that’s what.
00:30:48.000 –> 00:30:48.390
Greg Reid: Right.
00:30:48.450 –> 00:30:49.650
Mike Malatesta: Right yeah right.
00:30:49.980 –> 00:30:57.810
Greg Reid: yeah the whole ideas i’m writing this new book right now it’s called T T talk to everyone, because everyone you meet will know something you don’t know.
00:31:01.140 –> 00:31:10.080
Mike Malatesta: That stories but stories fantastic Greg Thank you so much for being on the show this has been this I know it’s a little short but you and then you’re.
00:31:11.340 –> 00:31:21.720
Mike Malatesta: i’m inspired and I do I do very much appreciate, especially that last story about about your son That was really, really, really cool and your son paying that dude that was awesome man.
00:31:23.040 –> 00:31:30.300
Mike Malatesta: So um people want to get in touch with you, I know it’s Greg reed army ID COM any other ways that you want people to connect with you.
00:31:30.750 –> 00:31:37.890
Greg Reid: yeah just read it on instagram Greg s read it goes directly to me there’s no filters or anyone.
00:31:38.280 –> 00:31:45.990
Greg Reid: That only thing goes I don’t talk about the weather what you had for dinner, but if you sit there and say listen i’m working on business thing, who should I contact, or what book should I read.
00:31:46.290 –> 00:31:53.580
Greg Reid: I built guide to give it to you i’m going to end on this and I know we’ll wrap up but i’m gonna give you one of my golden nuggets I learned and then I gotta go um.
00:31:54.270 –> 00:32:00.870
Greg Reid: You know I did this book called wealth made easy where I interviewed people worth 100 million to a billion dollars.
00:32:01.200 –> 00:32:04.920
Greg Reid: And I wanted to see if there’s a common theme for the most successful people on the planet.
00:32:05.310 –> 00:32:12.510
Greg Reid: And a guy named mark Anthony bates taught me this lesson and he’s not the richest guy in the world, but he’s the most brilliant when he taught me this.
00:32:12.750 –> 00:32:20.310
Greg Reid: And I must share it with everybody else I wish I would have learned this when I was younger so here it is if you’re going to take notes, this is it si.
00:32:21.060 –> 00:32:30.900
Greg Reid: P see it’s an acronym CPC it’s an acronym that stands for clues patterns choices.
00:32:31.410 –> 00:32:40.770
Greg Reid: it’s about accountability and responsibility for every single thing that happens, it is your fault that works like this.
00:32:41.160 –> 00:32:54.780
Greg Reid: If I am a single guys 58 years old, I go out on a first date with an amazing woman now she happens to be 20 minutes late anything could happen, a car accident babysitter but there’s a little red flag that’s the first see it’s a clue.
00:32:55.230 –> 00:33:02.910
Greg Reid: But if I go out on the Eighth, Ninth 10th 12 date and every single time she’s 20 minutes late that forms a P, which is a pattern.
00:33:03.150 –> 00:33:11.880
Greg Reid: Right now it’s my see my choice whether I deal with it, I yell at all right break up with her, but it’s not her fault she’s just late.
00:33:12.210 –> 00:33:19.440
Greg Reid: stop trying to change people to fit into your own little paradigm newsflash no one wants to be changed.
00:33:19.890 –> 00:33:26.940
Greg Reid: But we’ll see someone with a bad reputation and business they cheat your best friend we do business thinking oh it’ll be different for me.
00:33:27.420 –> 00:33:38.880
Greg Reid: Then things go wrong and we’re mad at the person we saw the clue we saw the pattern, we made the choice it’d be like seeing a rattlesnake rattle bite your kid sister you go to edit get that and you’re mad at the snake.
00:33:38.910 –> 00:33:51.180
Greg Reid: yeah looking back in life rarely will we be angry at the relationships that failed or negotiations that fell through we’re just mad at ourselves because we stayed in too late.
00:33:51.450 –> 00:34:08.010
Greg Reid: Yes, all the clues we saw the patterns, but we made our choices late and the most successful people on the planet, all we do is constantly look for those clues and we follow those patterns and we have the responsibility to make the right choices.
00:34:09.600 –> 00:34:13.410
Mike Malatesta: Thank you Greg thanks for leaving us with that yep thanks so much for being on the show.
00:34:13.830 –> 00:34:14.970
Greg Reid: until next time bye.
00:34:15.180 –> 00:34:15.720
Mike Malatesta: Alright, see ya.