Jeff Lopes, How to be an Influencer the Right Way (#173)

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Jeff Lopes, How to Be an Influencer the Right Way (#173)

Jeff Lopes is currently a host of a top-rated entrepreneurial podcast Jeff Knows Inc. Over the past four years he has coached countless entrepreneurs how to be an influencer the right way, in balancing the obstacles of fatherhood and entrepreneurship, and achieving higher levels of success in both areas. As a Best Selling Author, Jeff has taken all his experiences to create Mans Purpose the fastest growing community of Entrepreneur Dads on the planet.

How to Be an Influencer the Right Way

Jeff is a proud father of two, a husband, and an entrepreneur for the past 25 years. Jeff has founded numerous companies from inception to 7 & 8 figure Corporations. Included in these is TrueBlue Homes, a portfolio of vacation rentals properties across the Northern parts of Ontario, Canada and Kimurawear a boxing / martial arts equipment brand that was founded in early 2006 out of his own basement.

Jeff believes we are in a society where becoming an influencer is a career now. The problem with being a social media influencer and the competitiveness to earn followers and sponsors, is that being an influencer may cause fake confidence with people and limit what they are truly capable of. He believes people can accomplish so much more than the life they portray on social media. He wants to help guide you on how to be an influencer the right way. Not just in social media, but in all aspects of your life. Influencing with authenticity, positivity, and proven steps to success in your various roles as a dad, an entrepreneur, family leader, and your next adventure.

And now here’s Jeff Lopes.

Full transcript below

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Podcast with Jeff Lopes. How to be an Influencer the Right Way.


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Jeff Lopes, Mike Malatesta

Mike Malatesta

Hey Jeff, thank you so much for being on the show today.

Jeff Lopes  06:38

I’m so glad to be here this is gonna be a great conversation today accurately talked, and I’m starting to feel just by your little pre conversations, and your phone conversations so thank you for having us. Yes.

Mike Malatesta  06:48

Yeah, my pleasure and I do owe Chris Ross. Thanks for introducing Jeff to me, I know I did see you had Justin Breen on your podcast, who is a buddy of mine who’s connected me to so many people. That guy’s just phenomenal. But Chris connected us and thankful to him and, and I’ve been looking forward, we did a pre call on this which I don’t normally do, and you don’t normally do either which is kind of interesting, but we did one, and I’ve been really excited to, to do this ever since. So, Jeff, I started every one of my shows with the same question. How did it happen for you?

Jeff Lopes  07:32

specifically how it all happened. My, my mindset is definitely first over anything else and then how that happened to me is I’ll get into the story later on but it was a moment of opening or allegedly something’s born, that kind of altered my perspective of how I view my schedule my time, my, my purposes, right, and that is kind of where everything like that was 12 years ago, and that led to everything else where now, before anything else family comes first. I always set my schedule around my family schedule, even though I’ve been an entrepreneur (Kimora Wear Boxing and Gym Equipment) for 25 years, building things is my passion and growing business. I always have an understanding of the importance of family and be honest the last couple of years. Mike is, I’ve really gassed, the understanding of time as a currency, not just when you’re young times abundance we have such an abundance of time, and we don’t really put much effort to thinking about that but now as a 44 year old the last couple years. I’m actually understanding time a lot more and I’ve been talking about a lot more where I look at my parents that when they’re 70 years old, like how wasn’t my time with them is how my kid is. And in the past, if my dad were to call me, which I’m very fortunate my parents are going to live with us at home on a Tuesday jumping easy to fix something, I will go there honestly like on that Monday I’ll be like yeah, we’ll see you Saturday that now when we got a call on a Tuesday night live with zero regrets. What I mean by that is he called.

I’m pretty sure I will see him on Tuesday, because I don’t want to go home and get that call. The next morning because something happened to me, and I didn’t take that extra step to go see him I say what my kids are called to the yes factor where my kids asked me to anything that’s time related. When you play catch, I want to go for a bike ride when you go for a walk, to see yes, there’s no question about, is yes. And because I don’t want to live with regrets if something were to happen to one of us or something would happen where I have that regret built in me the rest of my life, so I try to live my life right now. Where is it zero regret. And that has only been the last couple of years, but it was 12 years ago, when my son was born, it almost lost him. And my wife and I think they, it’s changed and older have an older one that doesn’t add an ultimate path as a man over strength and purpose and the purpose of home life that you treat your kids, and I really dove into studying parenthood and fatherhood and understanding that, like there’s certain things that people, I guess, don’t even realize that 90% of the time we have their kids before the age of 18 Right, so understanding all these things in your understanding how quickly time goes by, so that is me in a long winded nutshell, to your answer. So,

Mike Malatesta  10:25

yeah, so why don’t we go back before 12 years ago. So, before the story of your son before this change or this epiphany or whatever it was that you had, what was, what, how did you think about time, then I mean, you mentioned abundance but how did you how did you think about it and how did you apply time as an entrepreneur.

Jeff Lopes  10:51

As a result about building. It was all about growing capturing every opportunity, it wasn’t looking was a good husband at that time, most likely not as you were as my wife I was very, very, not much present was a good father, that you would have your daughter. No, and even beforehand children, it was always myself was, I was that entrepreneur where I was like, since I started for something on CSI. And I really thought it has become a true honor in 19. So I’ve never worked really but it was always that hustle always that drive, that, that excitement and building something and see how far I can go with it, and I would lose interest exited sell it. Next one, build, build, build, so it was always about in my head I would look at a competition or I would look another brand, or I look at another gym or something I was I was going to compete with. It was always in my head where that person stopped working at six o’clock on a

Mike Malatesta  11:45

Windows 10 right before

Jeff Lopes  11:47

he was at drive, and I mean that is a good characteristic, but it’s also, it’s also a fault. And it took a lot of time, but it was just I was, I never like I said never really focused on time, it was all about just how fast can I build How fast can I grow, how much money can I make it was never, I was never the type of person was like I had the drive. This type of car ride that had this bio health was never like that. It was very simplistic when it comes to that kind of stuff, my wife buys all my clothes from us till this day still, but it but it was more of, of just that general feeling of I could do this I could be the best and this is I almost like that, that 1% of that, that, that athletes, making the pros they want to be the best so they’ll go that extra route to get there I always had that mindset was I had to be the best at everything I did, and it was just it was this constant drive, and that force long hours of work. I mean I would be sometimes starting at four in the morning and three and 4:30am and I’d be finishing off my day at 1110 at night, but night sleeping particularly I already put my back at it again. And, and we start that lifestyle it’s not always accumulate to help y’all take care of yourself when we are young, it really doesn’t matter. You just keep going as Gabe older, your joints start hurting you start realizing your health as. And that’s everything that I have over the last few years I’ve really adapted understand my health and believe my health above everything else, as much as the family. I honestly like take care of my health, the way I eat the way I train the way I meditate I call it breathing techniques I really, really focus on taking care of myself, my vitamins. All these things. And by taking care of myself. I could be better down there service tell all my loved ones everybody under my staff or anything like that.

Mike Malatesta  13:38

I like the focus that you be placed on building now that. So when I started my first company, I was always focused on building you know I didn’t. You mentioned the cars and that kind of stuff, I, I never, I never thought about like what’s the next payday for me you know I always thought about it, if I just keep building. I don’t have to worry about payday because that’ll just come organically it’ll be part of the process is that kind of how you were thinking as well,

Jeff Lopes  14:14

where money comes, like, Yeah, I’ll find a way to make money from this. And I’ve always had that mindset, so it was never about the money, and it was never about it was always about the purpose or the drive or the passion. Every business I’ve been in I really enjoyed what I was doing at that moment. And the minute I lost that feeling of passion or energy or focus on it, there would be an exit strategy right very close behind it, and whether it was strategy was financially gain or sometimes financial loss and you don’t win all of them.


Yeah, right.

Jeff Lopes  14:49

So, there were there was moments where I put a lot of time, effort, energy and I didn’t I really didn’t, that I never put money on my sweat equity. And then years later I was exited and the financial game when I actually sat back and largely put thought into how much sweat equity I put into the X, It was a probably a loss, but it was, it was I realized at that point I lost the passion for it was it was it was, if anything it was just you know slowly killing me inside I needed to move on to the next thing. So I would just exit from it right. So, having that understanding where it’s, it’s, it was, it was like I said it was never money driven out the other way business or wherever money driven they’re more passion, purpose, fulfillment. At the moment, and, and understanding that money comes and goes, I don’t really look at my intent and the people that do focus on business, those are ones that fail completely right.

Mike Malatesta  15:47

Yeah, I was just gonna ask you that you know when you, in your experience and not only on your podcast but just in your entrepreneurial experience when you run up against a person like that. What’s How does it make you feel, because it makes me feel. I don’t know, like below sorry for the person, even though they are they often come across with all this confidence about how they’re going to make all this money and stuff I look at him I go, boy I think you’re in this for the wrong reason.

Jeff Lopes  16:18

That confidence is shadowed by fakeness right I don’t think that confidence is actually true, and I think the society right now with social media, that we are forced to short that side at all times. With our images. And some people take that to the extreme. I try to take it to be as authentic as I can so it can be used to using the post names that are my family, kids, I try to see I can put comments are gonna help other dads and stuff, but a lot of social media is driven by the younger generation of entrepreneurs were in their heads. They’re going to get the biggest reaction to take a picture with a Ferrari, they’re not going to get a picture, if they take a picture with a, with a US beat up Ford Escort knows gonna put a reaction put a picture with the Ferrari they’re gonna get a reaction so it’s all about the instant reaction, instant gratification, and I think they’re living in a world where they’re living outside their means and if they’re not living outside their means they’re living in the world where they’re living outside the reality of what they’re able to accomplish is rewarded by likes and comments. Yeah, and that’s where we’re driven by race.

Mike Malatesta  17:32

We were talking beforehand about a person, and it just wouldn’t you just said that it kind of reminded me you know like when I see people that are doing that kind of thing. I like, who, maybe it’s just because I’m old, Jeff, but I’m always like, What is that supposed to really make me think that if I do buy your course or follow what you do that, that that’s the goal that, like that’s where I’m going to end up and that’s going to somehow make me, you know, a real deal, as an entrepreneur or something you know I always, I just, yeah,

Jeff Lopes  18:11

we are so driven the younger generation is so driven by the follow that lead that wants, right I mean, how does somebody how did it how did this, become multi-millionaire’s positive pollster billionaires now with zero challenge and anything they do. Yeah, it’s because to save learn how to really push the envelope on social media, how to become influencers, and I think we live in a society that influencers are becoming essentially as a career now, like Yeah, being an influencer career, sharing how they utilize their influence and being able to sell their products is a talent in a way, and it’s in its sucks and I think, I mean, there’s a platform. Now, I’m not sure how heavily. You’re on it, but I was on it for a couple weeks, really heavily, trying to understand it, clubhouse.

Mike Malatesta  19:14

I’m on it, but I’d never have participated so I’m, so I was on it.

Jeff Lopes  19:20

for a couple weeks I’m jumping rooms talk. And then I first I was on a few hours and I push away and now I’m literally on it for one hour a week, every Friday, from one to two o’clock and all we do is to act on that open conversation with dads, once a week and I say, I am not on it at all the rest of the week one hour a week that’s what I dedicate, because I find a platform like that quickly allowed everybody to be a millionaire, everybody to be a billionaire, everybody to be professional in their mind, but it’s you’re getting a lot of people jumping in these rooms and believe me it’s, I don’t know how to name names I had, I had a guest on my podcast, and very small and very small social media following on Instagram, he would get maybe three, four likes a picture like no following at all, but he parked himself for 12 hours 15 hours a day on a clubhouse he built his audience if you’re on a clubhouse for 1215 hours a day, you’re gonna get a fault. It is argued just happens; he builds up 30 40,000 followers. The other day I was looking at his profile, and he’s an expert now running in the room, and I loved his profile and he’s like last business I exited a $2 billion company. I don’t ever think about this guy. He never did he had a landscape business, and they also had a $2 billion Boat Company. Okay so it’s starting to I’m starting to I was starting to see that so consistently with levels and that really turned me off so quickly from that from those outlets,

Mike Malatesta  20:44

and what So what is he trying to sell somebody his expertise is his coaching business, okay.

Jeff Lopes  20:54

That’s the one thing with a platform like that is everybody’s next, right. Yeah, and I think that would win out a lot of, there’s so many coaches out there and I could talk all day about this honestly like, I mean, I would say 75% of the coaches out there have no clue how to coach. Right, they’ll take a weekend certification become a life coach and all sudden they’re all professionals and they know how to change your life and change your business and they’ll use the same three things they’ll reframe three, three, reframe or reset your mind or re-shift your mind and all sudden they’re professionals and I see that it’s frustrating because there’s a lot of good people out there, they’re really trying to help individuals, and in seeing that just drives me crazy. I couldn’t coach for years and years, because I want to go 70 feet because I wanted to show that hey, I’ve done this already. Yeah, I’ve done it. And now, you can check me out on these things I’ve sold these I’ve built these things. And then I then I took three years and for the last three years I’ve taken 6400 grams I’m gonna link from zero Ground Zero, some of them myself get trademark, some of them I hope, build a business plan, some of them have helped me build up to six seven figures, and I never charged something, it was always just me giving back, me really honing my craft, because I thought I’m 44 I thought it was it started three years ago I thought about 4546 Maybe I’ll get into coaching. and then it was just me building a testimonial database just video testimonies of people I think so I said I’m gonna build a distributed database system was known to know, outside my niche that I’m the coach. I’m gonna really home in learn how to make people happy, and how people get results. And I did that for three years, and then when the pandemic it kind of opened up the door where two of my companies really impacted really quickly that we kind of reshaped those and just and re anchor where I was going with those and they did that to be able to stabilize them, but to give me a little bit more time, that’s when the podcast came, that’s when I took pen to paper with a book, that’s when I find the city, if I’m going to be a coach, even though people eat nothing I actually took the internationally certified programs that nine months and got certified as a real coach, and, and I built a platform for entrepreneurial that, and I did this all understanding that I’ve done this for a while, I know how to make stuff work. Like I call myself a problem so if somebody comes to me to coach and says, Jeff, I need a b and c. I’m not going to spend time fluffing them for, for six months or three months. No, it’s a b and c okay, you’re going to do a b c d e f g do these things in this alignment and you’ll get there. I’m a problem solver. I just find if I can solve the problem, I’ll find I’ll find you, I’ll find somebody else that could solve the problem and I’ll pass into something. So I don’t want to waste people’s time. And, and as I was building that I realized, and everything his coaches were, were just overcharging people on people that needed a coach, especially in 2020, when all the barbershops all Obama policy, all the small gyms are all locking their doors, because they never had advice or help they can afford to pay close to 3000 So that’s why I built the next service, where it’s essentially I’m coaching on a weekly basis for 47 bucks a month 47 Canadian your American is 35 bucks a month and you’re getting weekly coaching, and it’s all about solving your problems as all of those talking points I want to help it the impact as many on payrolls as I stick with a niche for a reason but I want to help as many entrepreneurs as possible at something that’s not going to stress them out and help them get as many to their goals quickly as possible and not stressed or bad camera as well. Right.

Mike Malatesta  24:23

And when you started thinking about that, three years ago. Was it intentional that you would begin helping people, for, for free, or was it did it sort of start with someone asking you and you’re like yeah okay and then and then?

Jeff Lopes  24:39

started originally, I mean I was probably the first four or five was just people that are like hey, you’re doing really well for yourself, you’ve been doing these interviews for a while like he will do this, and that’s how it all started, and I think most, most, most ideas like that do start like that, yeah, you’re not looking for him to intentionally come, And when it actually started building it just started saying hey I really enjoyed this. I really love seeing the results I love seeing these people do amaze I love these people, these entrepreneurs like I’ve reached out to some of them in the last while. One of them is now building your second senior seven figure company, he’s just done a second company seven figures so runs a person figure came to me, he had nothing in common is that hey, I see your bushing out there I want to repeat it, repeat it an eight minute video testimonial, he’s like I’ll do this for you, so it was nice to see these people really see the benefit and come back and really try to support and help in that right so it’s been, yeah it was it was it wasn’t something that was planned, it was just something where it just happened and as it was happening like it was a great opportunity to really, if I’m going to do something later on, let me let me at least, I don’t need the money now so this is practice and we really get good at it and understand what people’s needs are, and in all I requested was and I will be honest with people every day when they’re actually on their own giving to me. Now, these testimonials just kind of proof of concept.

Mike Malatesta  26:00

Okay, so before we get more into that and other things like that that you’re doing, I want to go back a little bit Jeff because you sort of casually mentioned you know starting your first business at 17 becoming what you consider to be an entrepreneur at 19 What. Let’s talk about your track so you know as a as a, as a teen high school or whatever. What led you to this first business, what was it, and, and then what was it that sort of, I don’t know clicked for you like, okay, this is the direction that my life is going to go as opposed to what it may be, you may have been thinking up to that point,

Jeff Lopes  26:44

I would be honest for me it means I, there’s been sort of little stories of happening that now that in my 40s I can go back and that was probably a little trigger there for me, but I was a little trigger there, and people that would say something or people that we react to something. And those were little triggers along the way that you don’t understand but they’re indirectly entry.


Yeah, okay,

Jeff Lopes  27:04

in a bad way, we’re late, right, like I was saying something the story the other day I mean this is the craziest story because it means absolutely nothing that moment, I was gone 1615 working as a stock boy at a at a department store, and I absolutely hated it but I needed extra money I was working on evenings and weekends, and it was one night the pharmacy or had closed, and they add software to the skin of bleach, was a big massive skid, pulling it out was nine o’clock and my dad was waiting outside to pick me up I wanted to get out of there I was rushing through the aisles, and I turned the corner, the whole state tipped over bleach over the wings, called the Barbie, so much closer. And, and also, everybody was in stores and in controls and all the staff kind of circle around me and the manager walked up to the store every day. I always thought I was thinking the other day I wish I could see him again, and he looked at me in front of it’s like nothing your life like something little stuff like that just triggered and I looked at him and I literally quit on the spot and walked out, and it was just little stuff like that that just constant reminder of like hey I would never want to work for him I would never want to take worse. And, and I’ve always had that hustle driving I wanted when I was like 12, years old, my dad was really into sports cards and schools go full circle and selling sports cards I’ve never disagreed with like sports cards again.

Mike Malatesta  28:22

Oh you are okay.

Jeff Lopes  28:25

I’m going full circle and, but a full 13 My dad, sports cards were in such a massive thing, and my dad dropped me off shore convention on the weekend, and I would have 25 bucks in my pocket in full 30 years old, and I would buy sell Wingull Dingle and by time I will leave 100 bucks in my pocket, that we will be spending for the week, and that would be something I would do like every weekend so I’ve always had that hustle that drive. And, you know, always in the type of person where I can never wait for somebody to get something done, when I will put them in my head, I will just do what I want to think when asked, I will just get it done. And that’s how essentially my first company started when I was 17 There was a shopping mall here in my high school, and we were hanging out there after school every day, and we became friends with some of the store managers, and they were always telling us that they were having an issue with that after school, physical game and stealing and some of the gene stores or whatever there was a lot at that point on this little, this little mall right. And I was talking to one of the members where they were like, wash faces have a simple loss prevention security guard outside and just having a security guard just outside the door, and she turned to recently that would be a great idea, I’m like, okay, that’s interesting. And what I did was I ended up going and ask my dad for 20 to 50 bucks. And I ended up asking my dad for two hundred and fifty bucks. And what happened was I went to go pay 60 bucks and registered a business online for 60 bucks, I got some business cards got three security Jack discount three walking and I went to all these shops, and they say, Listen, I’ll have somebody else at the door from three to seven o’clock every night, as prevention theory Sunday kids have to come in and steal the security guard outside. And what I did was I heard on my friend’s house I was charging the store 30 bucks an hour. I was, I was charging, I was paying my friends back then but when minimum wage was like six months, they were starting all these contracts and at one point we had like 70 shots on the contract, and oh my gosh making money. And the problem was is a lot of my friends were, what would happen is they wouldn’t show up to the shift and they would call in sick. Guess what Jeff shifts or I would have to get friends and family to take the shift. And it got to the point where my parents like listen, if you’re 17, you’ve got to stop this year, you’re not focused on school you’re focused on this business right now, and I had the Greg, I was still having graduate I was like 17 and graduate high school and I ended up selling the business actually the gentleman that bought that company, screaming security services still runs that company, after all these years, no so yeah so it was my first section into starting a business and it was it was a fun little adventure and, and that was kind of led kind of let the juices into everything else,

Mike Malatesta  31:04

I started doing laundry. How did you find somebody to buy a business at age 17 Like how did you do it?

Jeff Lopes  31:10

it was it was it was through a friend and family, okay I sold it for 2500 bucks. Okay, you got this for 2500 bucks. I think we got back to 15 a day with the rest of my challenge and that’s how kind of like my little venture of understanding business and it was actually my first exit out of a business, it wasn’t a huge financial back then for that for my age I was, I was pretty happy with that.

Mike Malatesta  31:31

nice for you. That’s it. So most of those things just wind down you actually were able to sell it to someone and they’ve kept the business going, which is like phenomenal. Yeah, so. Okay, so, so 12 years ago, you know, you mentioned that your son was born, and there was a something that made you change the way you think about time and all that Jeff can you tell us what went on then. Yeah.

Jeff Lopes  32:01

12 years ago, I was as we talked before, I was really heavily involved into being an entrepreneur, I was working crazy hours I was very disconnected to buy them. My daughter was very not present I was not present as a as a husband was a partner, and it was Friday afternoon. My wife knows give me a little Cosmo goals, yeah it was it was Friday afternoon My wife got rushed to hospital. And that night we almost lost my wife, my son passed away that night. And there was an emergency section, she was 31 weeks pregnant. And when I was brought into the room, my wife was there. Respiratory going. The first thing that came to my head and that no religious person was God, which means God’s water and I just put on the paper. And essentially that’s where his journey started. We have one of the greatest hospitals, schools and trial. But then, the hospitals thought that having that open. And there was absolutely like no chance of making it to the hospital, but they said listen, usually about an hour and a half drive to get to the next hospital, and in Hamilton for children and there’s a really the chances not to make the drive, and as he started driving off to our fortune 200 families misfortune to be the best way to get open and they were able to do you in transit or hospital. And that’s essentially I was doing started for the next four months, six years hospital became the home for my family and for my son and I got really involved like he was born with seven organs that had unfunctional organs, and he was small, for example, small babies and kids history to be on dialysis, two and a half pounds, and it’s just so many stories so many stories, and through the process like we almost lost four or five times, and it was four months old. He was four months old. He was still four and a half pounds, and the doctors didn’t want to discharge him till he was nickel five pounds, and he was still didn’t want to discharge until he’s able to doctors and we’re like at this point, right, because we’ve been here for four months, we want to take a call we want to hear why. And we convinced a doctor’s discharge, and at that point, we are giving discharge papers and we do just first papers, you’re automatically given a diagnosis or a label as their job is what they do. And he was diagnosed with CP, cerebral palsy and he said because of the damage to his brain. He would be most likely confined to a wheelchair, and that that mindset of, of not wanting to live without understanding myself as a sufferer is life. I woke up the next day, I looked at the wife and said Listen, like, I don’t know what his future holds, but I do not want that mindset, or that regret of being 60 or 70 year old dad, looking at my son be like I had to do everything I possibly couldn’t use them to get their optimum higher better opportunity or a better future. And that’s what our journey started, I put every penny excellent to resources every check in therapy, I spent, I used to spend hours and hours, three, four hours a day just everything I could to get moving and we took everything as a big win. We first last small that six months old, my daughter drops in the new kitchen, he started laughing. That was a huge win for us we all been crying for struggling balanced. For the first time linear and apple that was a huge win for us. So there was so many processes and so many things were when he was old enough that we were able to get into start understanding and walking with enough therapy and us doing our stuff at home and exercising rolling his legs every night, we can miss a doctor’s appointment, Air Force was a braces, and you really adapted really well really quickly. And we were told he embraces us, probably around 12 years old up to the braces, and it was his first day of school, and this kid was the social break, and it was first day of school. And we promised braces, and he was crying quite a bit when I was racing school, he’s like he’s very undersized wearing glasses braces up to his knees. He was like he always made fun of me. Sure. To go prime pair of pants into your comfortable, your pants. It was a hot day, and I will do it lets you grab him by his arm the Nazis, like a little shake and I said listen here embrace where you are in love with you. Are you understanding who you are? Maybe you have an interest of hitting the brakes and not wiping them off and you’re gonna do everything you possibly can to get off these races, and he went to school, crying, crying, crying, didn’t want to wear them and that forced him to use them.



Jeff Lopes  36:32

that night can only survive if we look at the days and he go that goes. I’m gonna do everything can’t do these braces as our journey start, truly. And fast forward. Prior to his fourth birthday he is out of his braces and we’re actually getting ready I just register last night we’re getting ready to run our first marathon this summer together very incredible journeys. Right. And this kid is just this driven, absolute soul like petite sweetest, kindest, most gentle person you’ll ever meet. And it was just it was just; it’s been such an incredible 12 years because I don’t think my son even realizes that he’s taught me more lessons than I’ve ever taught him. Like I’m a better and better person better, they’re better everything because of him. And through the journey, it’s really made me to understand and evaluate time, as we spoke earlier understanding schedule and blocking schedule now, I honestly like I love my family, especially for my schedule and my schedule goes around with that. And that’s something I really mastered. And I’ve learned and I’ve really studied brace fatherhood and through the process that is what has made me really toned down and really trying to now help as many guys as possible I can’t because I really learned and mastered. Understanding schedule understand building memories that are saying how to build memories understanding how to deal with situations that you’re always learning, I’m constantly learning, I got my garbage. Now in high school and just went through a little teen stuff and I’m constantly learning, but it’s been such an incredible journey. And there’s so many lessons along the way with my son, so that’s kind of a little, little nutshell. Our journey, our story for last 12 years.

Mike Malatesta  38:19

Okay so I have to say that the moment I’m more interested in your son than I am in you so, so between, between the age of five when he got the braces and now 12 When he’s getting either off of them or totally off of them. What without, you know, spending an hour on a Jeff, I mean, what intentional things went on in order for that to occur because that’s something that doesn’t occur to most doesn’t happen for most people. Right.

Jeff Lopes  38:52

And I always say, I don’t know how to explain this, but I was meant to be used. What I mean by that is, I’m a very driven person when I put something in my head, like it happens, I don’t care is going to happen. And my drive, and mindset, and his willingness to believe in me in the understand what I’m saying the benefit that that combination is unstoppable.


And, and

Jeff Lopes  39:29

I’m very goal setting very goal oriented and I’m tough, and I’ve been very tough, and I’ve been tough and in the way of tough love. We’re only a little, little example, hopping, he can ever help him one foot, and we set a goal he was gonna hop took us three months, every single day for three months. Most people after a week would give up. I did every day for three months, three finally hopped, and now he’s literally, he can hop for two, three blocks I would put on the foot, but I’m saying it was that situation where I put him in a situation where he felt he couldn’t do it. And I would push it and push it and push him, but positively motivate him and reach that goal, in which next goal achievable and the next little more achievable, then I’m talking about, you can realize that part of his brain was damaged, that his rightful side of his body and very little function and he’s an actually right handed kid, but he learned how to weave for similar accuracy to the west east become naturally Now, naturally, he’s now. He knows there’s tons of videos on Instagram, but he’s became this little left handed pitcher he’s absolutely obsessed in baseball, and he’s 1996 pounds 12 years old ECDSA did last week 56 miles an hour’s left and pitching, accurate, and it’s, I’ve we’ve set all these goals. It’s funny because, as a, as an entrepreneur, as a, as bat I said three months, six months, one of your goals, I never said anything past one year, but with my son, we’ve set these lofty goals and having marathons is we’ve set these lofty goals that by 1740 convert the owner midnight 90 miles an hour throwing his left. So we’ve set these goals and we’re documenting everything we have these targets that we set a goal, basically right on paper and stick it on as well as in the statute and instill this belief in himself and don’t get me wrong, he’s my daughter I’ve done the same my daughter so everything I’m doing with him I do okay with my daughter.

Mike Malatesta 41:27

Okay sure,

Jeff Lopes  41:28

all that stuff so everything’s there, like, I’ll tell you something that story I began years back, I got these two little wooden signs. They say Believe in yourself and I put them upside our kids. And every night when they would go to bed. I would actually make them have made it real local you know locked himself I believe in myself; I believe myself I think we do that five times if we were done and we do it until this day they still do it. So things like that, it’s just that constant self-belief. And then I would put him in a situation where we would set little goals and big goals those little goals a little easier, more cheat like little goals were even poking Stinger into plasticine and pushing it all the way through, that was a big goal for us with his right hand, and now a couple years he’s fully balanced he does everything was right and left, so it’s all these little goals, and then the longer term goals were always just like let’s set this lesson. This lesson just like if you go to our highlights and check with families’ things on his ranch. He’s running a full treadmill incline which is level 10 Fully incline. Max is level 10 And district wants a heavy duty industrial treadmill. He’s doing wind sprints and if I get on that treadmill I’ll fly off and he’s flying through these winter it says he’s doing, he does twice a week 15 Second 10 Wednesdays wind sprints, like is incredible in this case achieving like no one ever thought you’ve achieved is no doctor in the world, whatever thinking that she is our physiotherapist, we go see them still to the stage like, like, we don’t mean go somewhere you can go in and I keep going because it is, it is part of the service of SickKids, and I don’t want to lose that because later on in life we need something. Once you start going to use that that connection so I still we still go once a year, but she sits there and she’s Jesus and she’s like at what you are doing now, like this is a 12 year old I could use this to 64 Male pushups, that is credible. And it’s been, because from day one we understood fitness we understood diet, we understood the proper findings room we understood the proper foods for him. We understood even like therapy for his brain like everything we’ve maximized every opportunity we possibly could. So he was given every opportunity to succeed, then having the push, push, push, is kind of really gotten to the point where now she pushed me we were this past Sunday, just to post we’re out for a run, we’re doing our 5g Run, the last 15 minutes we’re drawing we’re running on the path on the way home, my lower back had the issue back issues, and it started going started cracking and this is my little club we’re looking at like, Dad, don’t give up now, don’t give up now Let’s Go Daddy’s. On the way, which is pretty crazy. Yeah,

Mike Malatesta  43:53

turning the table on you.

Jeff Lopes  43:55

Yeah, totally, totally. That’s been essentially our journey for the last 12 years is really long goals short goals and small goals and just taking everything as a win, really magnified those wins and really making build that self-belief that if you do everything you can possibly want to do. Right?

Mike Malatesta  44:13

Progress, not perfection. So you and also limitations so you never, you never even though the doctor sent you home with a bunch of limitations right it was like,

Jeff Lopes 44:26

discharge papers.

Mike Malatesta  44:27

Oh you didn’t ever sign those papers, because if you signed it, you yeah okay.

Jeff Lopes  44:33

Yeah, because I was so upset that they with, and I’ve had this conversation with other people where we talked about labels and things and sometimes the positive and their child is labeled kids you’re giving these extra resources, but that in my moment in my mind, I understood if my child was diagnosed with CP. He would never be able to get a driver’s license, he would never be able to, like, there’s certain, certain classifications, he would have to be able to want to join your click like, there’s certain classification for that, and me understanding that label, and me understanding that you’re looking at a newborn and labeling them and just not knowing their future and putting restrictions on them. And remember the leaves like well once you once we once we diagnose and keeping the label if you sign off on it, you get the resources, but you also can get a government check every month as your child that just puts such a cold, was like, this has nothing on me like why would you even say that. And that those, those are two of the things were really just like kind of other triggers are like for you to just do as a woman, save yourself wow like, no, this isn’t happening right now.

Mike Malatesta  45:38

There’s a lot that your boss from the department store could learn from that story, like the way he responded to you dumping over the bleach and the way you responded to the hospital folks saying this is you know the future of your, of your son so tall, so totally different. So totally different mindset

Jeff Lopes  46:02

we’re I’ve always been that, that mind where you never, you focus on what you’re able to do what you’re able to achieve those limiting beliefs and goals that those limitations are brought upon you and that fear is brought upon you by others, like you’re not born scared, you don’t you’re not born with fear. Why does, why don’t Most of us never achieve are able to get to the next level or get to that perfect job you’ve always wanted that or that business or that fear, you’re always worried about that negative reaction by your friends, your family, are they going to like support you, you’re always looking for that extra help. And it’s something where we do from a very young age with our kids, we actually find their kids, and every couple months we’ll find something that our kids are one of my child is scared of, and we’ll do it as a group, it’s a family in Congress that whoever’s running, whatever it is we do bring fears I think a lot of parents instilled with your children. Joys hear those things we’re going to touch the stove you bring your hand or don’t run in them. Those are unsecured your head, and then you get to the real world, is that you’re looking at that. I always say social media rewards failure more than progress, somebody loses a job they get 100 people commenting on so sorry, somebody gets a job you get one or two people commenting, great job, is that constant. The constant gratification as if I fail. I’m going to be, I’m going to be comforted. Right, and with my son, every time you failed it wouldn’t be a comfort it would be like hey, get your ass up and let’s, let’s do it again. There’s no comfort and you feel ease and comfort of UC CD, and that’s one thing we do with our children is avoid for the success. We love society loss and like I talk about this all day. We live in a society where children are rewarded for mediocracy children rewarded for you enter in an event at school everybody’s given a participation rate. I hate those ideas. That is probably the worst thing you could do is give a kid participation. I mean I always tell my kids when they won, they either finish first. If you get a second or third or fourth that’s Okay, love you better learn from what you did wrong. The next time you go through your English first again and coffee have that that wouldn’t be a winner. I want to be the best at what I do, you can still get from a young age, and then as they get older viewers, as a parent and grieving that grieving and grieving and when they get to this part of their DNA, they’re a winner. They’re going to be the ones that are going to lead the way. It’s a big it’s a one thing we’re constantly covering in, baby all the times the ones that are 3540 5045 years old and they’re still, they still have a not understanding who they are, they don’t even know their own personality right they’re just driven by fear.

Mike Malatesta  48:43

Right, and maybe they have expectations that the world is easy and owes them something right.



Jeff Lopes  48:52

For the new generation. Right that’s we talk about that all the time. It’s, it’s an entitlement, you gotta hire new employees like they’ve been times you will meet this, you should be happy that you’re, that’s a different mindset.

Mike Malatesta  49:07

Right. Speaking of employees Jeff when you were going through this five month. And then, you know, that’s before you brought your son home. What was happening in your business where you were your business at a point where you could detach from it or.

Jeff Lopes  49:26

There was no maintenance. Okay. And I always say, when it comes to business and that’s the difference from, and I think 2020 really put a light on entrepreneurs, are you an entrepreneur, are you self-employed. So if you’re self-employed, if you’re not physically at the job, will the job fail, will it fall apart.



Jeff Lopes  49:46

understanding that an entrepreneur can leave his business for 30 days 40 days, and whether it doesn’t grow it still consultants still actively still run itself, that’s an entrepreneur, and that’s what you have to understand, you’re trying to build a business you want to be able to have a business and sustain itself in circumstances like that right and in 2020 I think a lot of entrepreneurs realized very quickly that they were self-employed, they weren’t entrepreneurs. And I think individuals that are ones were not able to re-shift and re-figure their business to actually succeed are the ones that failed and that’s why so many businesses in the last 12 months have failed,

Mike Malatesta  50:23

right. So let me make sure I understand the distinction you’re making so by self-employed, I hear you saying through what you’re saying that if you’re selling your time for money. You are not an entrepreneur, yet you’re maybe. Okay. But you got a business model that’s, that’s destined to fail when something happens. Yeah okay.

Jeff Lopes  50:45

That was my that was my business model for four or five months I would it would have failed. Okay, so being able to be away and deal with the situation, and still be able to have that passive income coming in, and that is, we’ll talk about that. That is a big part of why I build two blue homes which is the vacation rental and commercial, business, commercial property business because it brings passive income, and I learned that that moment, that how important different forms of passive income was. So I wanted to bring as much passive income as possible. And in there was another reason behind it because everything that happened with the sun, I didn’t know what the future. And my mindset was, if something were to happen to me today. My business is doing strike more was striking really well it was growing at such incredible rate by sitting there happened to me. Where would that business been four or five months would probably fall apart. Right. But if I had sustainable pieces of property that are paid off that were bringing rental income, if something were to happen to my son was taking care of my daughter was taken care of. So what I did was buy a copy of buying two Zach properties one from a daughter with my son that was an amateur to passive income, and I kept building and building and building and that was, that was my original intention was preparing in seminary with my kids is almost a backup plan if something were to happen, so that was where to go home and that initially started nine years ago, and now it’s built up to, up to nine properties now.

Mike Malatesta  52:12

But then you up so before I give up, you’re building something too now if I recall from our conversation, you’re actually building something, so getting asked Matt. I want to get a guess right, so a lot of entrepreneurs. You know, they build up a business and then they get what I call they get lazy are tired or they just lose passion like you had said when I lose passion, I get rid of something. And so they start, they were like well I don’t want to give this up because it feeds me and all this stuff, but I want to start, you know, putting my attention into other things, and sometimes that leads to great success. And sometimes that we you know, craters the whole thing because you spread yourself out and all of a sudden, you’re not really paying attention to anything. So as someone who’s navigated their way through that, and obviously with a lot of intentionality that it’s clear just from talking to you, how do you think about that for yourself and for others.

Jeff Lopes  53:15

For others, I would have that mindset always where I always say is being able to find yourself in the position so you’re looking to build a business you build a business of that, all of a sudden now you’d have four or five positions in that business. You might be the jack of all trades you might be we’re using all the hats, but now you slowly start outsourcing whether you’re outsourcing overseas whether you’re outsourcing your graphics with whatever your business is your podcast ratings, and you do all your poultry or you would slowly start outsourcing certain things, and eventually find yourself by yourself by yourself till you are just the overview of the business. So now, make a step back and just watch the business, and it’s still maybe income still being an asset. Once I’ve done that now people want to the next one, being the heart of the business and just because you lose passion in your thinking is solely to run itself when you are focusing your attention on something else that you have a passion for now that’ll feel, that is, no question. So you have to build it up to the point where it’s creating so much passive income, that you’re not there every day you’re not doing the day to day operations you have a staff, or you’re outsourcing and now that it’s still making celebrating. Celebrating passive income where you may only have to be present once a week just to have a group meeting or to overview stuff, and then you can next now start venturing onto your next thing, obviously concrete one thing at a time. And eventually, that’s how you grow right, and I looked at one property at a time where I had a very strict strategy so I have my main company was doing well so I said, Listen, I’m really going to fund the funds of this company and I every month I would take a certain pocket of the company I would slip into a separate account and academically, it was in there. And I would literally, even if the back end of that month I was struggling to pay my bills, I would hustle I would call Nixie OCLC just to pay those bills I wouldn’t touch that. And then I will do the next month and next I did that for 12 months. Once that ordinance came along, I said OKAY I got a chunk of money here, but my first property investment property. So now your two comes along, and I say okay let’s do that again, every month, the money, save money, save money, save money side hustle, hustle, hustle, do I have to do to make sure my bills are paid all sudden now, I look at the rental property now if you can all that rental in the house. I have a lot more money in the pot now I bought my second one. And then it’s just, you think about it every two every time you do that every year, this gets easier, easier. The rental income

Mike Malatesta  55:33

right yeah compounding.

Jeff Lopes  55:37

I’m looking at purchasing a piece of property every year, right, because I’m able to do that because just continues to compound and I’m still doing well with the business, right 2020 was a hard year because we see our two main companies really got hit, but I still, I said listen I don’t have that big deposit, but I still want to rule the company, and I still want to grow the portfolio of real estate. So I’m from Toronto, Canada and to British Columbia, and I really connected with a really high level lady a 1% realtor and I actually got into a presale of a really high end condo, and we’ve been very small deposit for the money and don’t think about it for four years, and so on other people aren’t but I was creative with it. So I’ve now said these investors is 20,000 30,000 in four years that 400,000 our condo will be 800,000.

Jeff Lopes  56:26

We have been being creative in different avenues somebody that writes,

Mike Malatesta  56:29

got it and do what do I remember from our previous conversation that you were building something to

Jeff Lopes  56:33

Northern Ontario scope is really beautiful outdoor wilderness, important part of Ontario. We have 16 acres up there and it was actually two properties, they got a beautiful watering through and all this and we’re building up a six acre six cabin 16 acre cabin resort. It’s funny because originally retreats out a bit and all that stuff, and the value of those properties that now people are not traveling to all seeing the world trying to build these beautiful cottages, the value of property, and the business has in the last year is gone but we’ll see 70% So I’m actually looking at my finish resort and probably getting out of it. And moving on from facility, we might have different plans this year on that resort, and I don’t think that that’s something in the real estate but. But I’m always, I’m always looking at just different opportunities anytime an opportunity comes, I have zero fear. I have zero fear in my mind, it doesn’t work you want to kind of thing right I think I don’t want every opportunity I possibly can,

Mike Malatesta  57:38

and a tiny little diversion into the sports cards thing since you mentioned it before, so I just saw yesterday in the local Milwaukee paper, there’s a, there’s a sports card event coming this weekend in $250,000 We’re gonna, we have to buy sports cards, but they will only buy sports cards up through 1969. So it made me think, actually reading that ad didn’t make me think anything but after you said that I thought to myself, well, what’s your strategy with sports cards because I see what whoever’s doing this is, and as you know, just to get back into it you and knowing how you think you have to have a strategy for it. So what is it,

Jeff Lopes  58:19

yeah so, I always forget, so I’ll be a little rundown how that all works, I was really passionate for the kid. I had a huge sports cards tank the whole industry tank. It was worth nothing, just a piece of paper, and God 70,000 cards like massive collection for. Oh my God, when I was like 16,17, maybe a little later for like 5000 Right, it was it was at last I was valued I sold it off in the last two months, there’s massive entrepreneurs like Gary Vee. Patrick right like all these guys are massive, like billionaires or multi errs, are all of someone coming in during all this was sports verse chorus, verse, chorus, verse and they’re now utilizing sports cars as a stock. Analyzing is a lot of guys that are my age and their 40s now have more sustainable income in their in going back to their childhood, and they’re overpaying for these memories. And then what happens is a company called PSA and the fact that they grade them, and they grade the car is the rank the nine or 10 What’s a card is racy of a rock are two basic cards might be worth $1 Once is rated at nine or 10. Now it’s worth 500 to $600. That’s right. It’s incredible. So people are using his investment so one guy had purchased, and he was all over social media he had purchased two Wayne Gretzky rookies PSA 10s Which is apparently the only PC 10s for Wayne Gretzky rookies out there with markets, and he had bought the set for a set of them for 517,500 17,000 us, and it sounded, it was crazy, less than 16 months later sold it for 2.5 million. So, now, the investment. Yeah, and so I started like okay, like, I’m seeing all these companies really like taking this and selling studies why I really put some study into the market understand the market, and I think that might need to go, and this is the Nisha I understand from


the 90s When

Jeff Lopes  1:00:22

I was a kid, and I really started investing as it was said I’m gonna invest. My goal is to invest 2530 I ended up investing close to 40,000 up 40 to 3000 us within a six week period. And the goal is, is I bought I figured out which cars have idea on how to buy it and build the whole system I bought them all, all graded ready. And the goal is within a 12 month period to profit 100,000 That was our goal in this family boards and 100,000 on these cards. In the period. So, yeah, that’s our goal. Open up eyes where I wanted to have as much passive income as possible. And then also, when things are slowing the office of QA gives you guys a list of the photos. It gives work for the offices as well for

Mike Malatesta  1:01:10

the staff as well. So $40,000 in cards, how many cards is that Jeff 1000s of cards.

or hundreds?

Jeff Lopes  1:01:19

Hundreds yeah, I mean some of the most. Okay, card. Yeah, so some of them and others up to 60 but it’s nothing, nothing less than 67 us and card. Most interact from three to 40 bucks. and then, and then I’ll use Apple like I bought choice in rookie second and paid 130 125 A card, about a lot in terms of buying watts. The like people can afford it. So I was able to buy it so I would buy a lot of 16, so I bought a lot of 10 of them. And I ended up selling them all within like a week and a half, like 525, to 50 us, so I better transition, all the week. So that’s, that’s how the most like

Mike Malatesta  1:02:01

you think that with the NF T’s now that you could take, make digital copies of these cards and sell them as tokens?

Jeff Lopes  1:02:26

I said I’m gonna keep these ones because they probably have a long term value to them, some of them I’m actually gonna hold on to, because over time, they’ll be worth a lot more, but they’re more longer term investments but it’s just, yeah, that whole, that whole. That world is, I think people just overcame, just for the heck of it right now.

Mike Malatesta  1:02:46

So as I grew up in the early 70s I have at least two years, full, full baseball for sure. Maybe others so maybe there’s something there just in boxes you know in my office so maybe I should look at that again if, if there’s something happening

Jeff Lopes  1:03:02

with it. Certain ones out there that the condition is good, you get them graded, the value is just, you might have a ton of money there. And the thing is there’s so many people like you that probably have in their attic and stuff sports cars. Yeah, realize the value in the brain. And, but the condition is everything nowadays, that’s how it is really so we have a card that had like in different corners like that that the value is like is worth a piece of paper that nobody likes, that’s, this is all about the conditions. Yeah, that are making, like the PSA. That company is the number one grading company in the world, that just went public, and they’re worth a ton that comes with tons. They’ve literally stopped taking submissions for people driving cars for the next three to four months, they’re so busy.

Mike Malatesta  1:03:45

Oh is that right. So, with the time we have left, Jeff, I want to talk about, sorry to get off on that tangent on the sports cards but I was kind of interested there. So, you know, a couple years ago you decide, with all the other stuff you’re doing you’ve got your vacation rentals, you’ve got your Boxing, boxing gloves, and whatever else you sell there you decide that you’re going to you know do this coaching thing. And then the podcast, and then write a book and you mentioned a whole lot of stuff, you know, sort of, when we were when we were first talking about what caused you to, to, you know, sort of go that way. What you basically start making a brand for yourself about yourself as where before it seemed like, you know, maybe that wasn’t part of your plan.

Jeff Lopes  1:04:38

Yeah, so that that all that all started on a way where it’s, there’s two main reasons for that. All right, I mean one of them and obviously the second the second but one of them was, I felt the need for coaching with all these big coaching. And when I started the Podcast, the podcast, originally, I had two purposes of bias, and I think that there’s still my sort of purposes was branding and networking. So I’m using the network with other individuals and to brand myself that was the main focus of the podcast and it’s done exactly that. And in the process, I realized that I needed to, in order to build such an established brand, you needed credibility. So that’s where the book came along the credibility aspect of it. So I had a goal for the book, and I said listen, the goal is to be a number one selling starving book in April being number one seller in 12 months which we end up being number one selling 11 categories 11 months of having a book,

Mike Malatesta  1:05:39

which is like unheard off that’s amazing turnaround.

Jeff Lopes  1:05:43

I think it’s very common. I didn’t write a, it’s not a 40,000 it’s 102 page book of when I went out, I’m gonna send you one. But when you read my book, I have one sole purpose with the Mikey’s when you’re done reading that book, you’re gonna say like, I want to learn more. Well, Jeff, that was all I wanted to write about the book, and everyone has read the book, all come back to this great little stories. Great little lessons, and I want to learn more about Jeff. So that was my sole purpose of the book to learn both Jeff Moore, establish myself as, as credible, that was why he got certified NLP neuro linguistic programming and the life coach. Why you realize those in national coaching most likely not but I just, I thought, you know what, if you’re gonna do this, you’re gonna dive into this field. I want to be as on paper as qualified could, yeah, got my certifications. I wrote my book and my brand new, and that really took me to the whole social media for the first time really, really, I mean I only had 300 followers when I started this in April, and we just need to say like 3000 This is pure organic, and in through the whole process, it was all about building myself as a brand, and that would lead up and my mindset was a man’s purpose has altered and changed so much in the last four months it started off as a coach, and then I was like, I told all these one on one clients I was like this is to drink too much time like I want to help the masses and there’s no easy way to help the masses build a coaching business that will be affordable to everybody that could really targeted many data. So that’s why couldn’t price point at that price, or is affordable term is less than a coffee day. Today you’re really going to get so much out of it so much value out of me right so that platform and then through the whole process. I started getting. Once I got on stage next month again, I started getting these speaking opportunities, and it kind of opened up my eyes to my real purpose of everything I’m doing so initially now that I’m looking at branding myself everything myself been through, I think he’s got such incredible story.


Oh my gosh, yeah,

Jeff Lopes  1:07:46

in my mind said honestly my kids be able to brand myself to a certain level the next three to four years that I’m so well known around the world. That really sounds great, except on stage the platforms they just need to transition. That is the honest my main purpose of this at this point is build this platform that when he’s 70 he, he just transitions on and he’ll tell the story and you’ll be the ones who can do things nine miles an hour and you’ll be the one that’s 100k marathons and people are questioning, I want to build this platform that he can inspire change the world. And I think it’ll be the easiest way for him is rebuilt, and everybody knows why they’re interested, and I think that’ll be great because I’m telling you a story, all the way through anything I’ve seen actually I’ve been on in the last three months for teaching podcasts as a guest like I’m building is all because the end of the day is in crisis. This is opportunity for him that I think is gonna change. So many people around the world and it’ll inspiring and really put a lot of people into a different mindset of, of how to look at challenges.

Mike Malatesta  1:08:47

That’s incredible long-ish term thinking.

Jeff Lopes  1:08:53

And it’s funny because I think long term, wanted for myself.

Mike Malatesta  1:08:55

Yeah, but to be able to do to be able to switch back and forth with your mind is like, not something a lot of people can do. They, you know, sort of program one way so I love. That’s a great story. Thank you for sharing that. So before we go behind you are our pictures of people got Oprah, Einstein, Muhammad Ali Steve Jobs Mick Jagger, those are the ones that I can see what’s. And it’s chocolate, and all this cool stuff going on, what’s, what’s, what’s the, what’s the reason, what’s the purpose.

Jeff Lopes  1:09:32

When I first did it, I wanted to sell sports memorabilia, like superhero exists. It’s got monkeys it’s got like Einstein here. I got Halle here.

Mike Malatesta  1:09:49

Okay, you got yeah knickknacks nice,

Jeff Lopes  1:09:52

I got booted out they’re like, I have so many knickknacks, it’s essentially, it’s everything in here has some form of meaning and some form of parking, and the wall was people that I always thought in my head I would love to sit down, have a coffee and have a conversation with. And that was why I started the podcast, and the podcast is all about conversations and when you’re on my coffee, you’ll see it’s just, it’s just a conversation you’re having conversations with people. So in my mind I want to put people on Wall that either people that are past or so living that I would love to sit down and have a conversation with. And then everything else is things that are in my life like just how my mind works is always like everything’s in here everything is a measure everything is about growing, and this is all business stuff and hustle and stuff like that so.

Mike Malatesta  1:10:39

Okay, last question, and it just came to me but what about beer cans, do you think beer cans are coming back as a collectible.



Jeff Lopes  1:10:55

a collectible. Yeah, there’s so many in this world that adds value to it. Yeah, one man’s garbage is another man’s trophy, as I say one man’s garbage.

Mike Malatesta  1:11:04

One man’s trash is another man’s treasure or something like that.

Jeff Lopes  1:11:11

Yeah so, mindset where, I mean, there was a time when I very intelligent ladies there was a time, I was like 19 20,21, when media and just really taken off, and I was literally on like buying eBay now.

And I would go on Sunday mornings. I did that for about six, seven months, extra profit. I’ve always been the type of person to find a way to make money and becomes a collectible. I can’t stress enough, there’s always somebody out there that will pay for what you have.

Mike Malatesta  1:11:50

That’s in my head a friend that did that with musical equipment, when he was in college so he would go out and buy musical equipment off Craigslist or whatever and then resell it on eBay for like huge multiples of what he bought it for, was it.

Jeff Lopes  1:12:06

Once you slept on that. Once the native is slapped on to a website like that that has so much international so much exposure. You’re now awesome that Russia has five people that come there. Now you have 100,000.

Mike Malatesta  1:12:20

Yeah. Right, right, or something that’s totally ordinary to you is, is, you know, super valuable to someone else and you never know. Yeah.

Jeff Lopes  1:12:30

That’s why we usually come to even selling something where a lot of people are like oh, you’re starting a brand and logically oh there’s so much competition. But if you learn how to master the online business and learn how to master SEO and learn how to master people getting to your website. There are people live in bumfuck middle of nowhere, that have no access to stores, and they’re going to if you could be the first one to make typing on Google, that product, you’re gonna have a business, so it’s, it’s understanding how to utilize. Pretty much the market we’re in right now though the world we’re in. We’re in the world of technology so you have to learn how to master that, and then show even for the restaurant business in Canada 10,000 restaurants have walked through the door in the last 12 months. But there are restaurants that are having record numbers where they only record numbers, they’ve learned, adapted to skip the dishes, Uber Eats doing special ways of delivery within the within your local market doing eateries doing outside, they figure out a way to hustle and their everyday because they learn how to shift and how to adapt to the market. So, it’s, there’s always way too many of those ways to make your business work, just people sometimes are stuck in their old ways, right,



Mike Malatesta  1:13:53

Well this has been an incredible conversation Jeff, I’m really thankful to you for coming on the show and sharing and for getting the chance to know you, it’s been, it’s been really fun and really fun.

Jeff Lopes  1:14:06

I appreciate. Next week, but it’s, yeah, it’s all about sharing stories and lessons and I think that’s what makes us so powerful, it’s done properly, it can be such a useful tool for so

Mike Malatesta  1:14:21

many people. And you mentioned Instagram a few times what how do people follow you there, Jeff.

Jeff Lopes  1:14:26

Yeah, so all the platforms social media coming on every platform but the Instagram’s, the one I like to choose, it’s hard to be on every website is at Jeff Lopes J BFF, LLP s if you’re up on Perl that looking just to figure out your, your life as a dad are really bring to this next level and reach me at, you can check it out at Jeffrey Lopes comm JFRAY All right,

Mike Malatesta  1:14:54

check it out. Can’t wait to be on your show, Jeff. Appreciate it.

Jeff Lopes  1:14:57

Bye, thank you so much.

Mike Malatesta

Mike Malatesta

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