Jim Lindenberg, CEO, Wiring Guaranteed Success with 25 Core Values – Episode 69

Jim Lindenberg is a serial entrepreneur and the CEO of Lindy Enterprise, a consulting practice that helps business owners develop and execute strategies that improve results. Prior to founding Lindy Enterprises, Jim founded World Class Wire & Cable, an electrical distribution company that he grew rapidly before selling to a strategic buyer in 2008. Since then, Jim has owned and sold a number of additional businesses including the Milwaukee Wave a championship winning professional indoor soccer team, NX Level, and Master Z’s. He’s also been recognized by the Biz Times with a Lifetime Achievement Award for his impact on business and the community. 

Jim became an entrepreneur accidentally. After being passed over for the role of President at a company where he was leading the sales efforts and thought he’d be for life, Jim was approached by a vendor who encouraged him to start his own business, which would become World Class Wire & Cable, and provided the funding as well. His initial strategy and goals were modest. He saw an opportunity to be more responsive and faster than the competition and was determined to build a company that listened a little better and delivered a little faster than everyone else. Asking himself and his team the question, “How can we be different?” became the core of the mindset that led the company to grow from a team of 1 to more than 60 and sales from zero to $60M in 15 years.  

Mike and Jim cover a ton of great stuff in this episode, including how Jim has used what he’s learned as a youth sports coach to motivate people and keep them happy, his belief in the KISS (keep it simple) philosophy, the importance of information, why the CEO’s job is to keep the train rolling and how he uses his 25 Core Values to be successful – and how you can use them as well.

And now here’s Jim Lindenberg.

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