Martha Krejci is a business coach, growth strategist, social media marketer, and the CEO of Martha K Media Group, where she helps people quit their 9-5 job and redesign their life in a more sustainable and profitable way. She has been featured in Oprah Magazine, Fast Company, Cosmopolitan, Shape, and Huffington Post just to name a few, and has been able to make her first million in less than a year after quitting her full-time job. What’s even more fascinating, is that she’s achieved that by working from home, without a college degree or ads.
Before unlocking her potential with online marketing, Martha Krejci had a regular office job, and it was hard to think she would have quit that. In fact, she was the sole earner of her family and had just bought a new expensive home. The moment that changed the trajectory of her life is when she received a video of her daughter’s first steps. Martha was at work, and she realized that witnessing her daughter’s first steps was the first of countless important moments she would have missed. Martha wanted to be fully present with her daughter, and so she decided to quit her job, with the goal to create a successful business while working from home.
From Website Agency to Network Marketing & Online Courses
After quitting her 9-5, Martha started her own digital agency specialized in SEO, Website, and Content Strategy. She loved the newly gained freedom, but as business went well right from the start, she soon found herself with a lot of commitments, clients to handle, and deadlines, things that quickly took all of her time. On top of that, Martha’s agency services were too expensive for some small business owners, but at the same time, she wanted to help as she resonated with them. That’s when she created a directory site, and thanks to her SEO knowledge, this website helped businesses rank in Google search. Also, she started creating how-to videos and courses to further help business owners.
Martha’s business kept evolving in the digital world, she got into Network Marketing, until COVID happened. The pandemic caused a lot of people to lose (or fear to lose) their jobs. Martha Krejci felt that she had to do something to help. This inspired Martha to teach people how to be independent of what’s happening in the world while building a financially secure future, which kickstarted her Home-Based Revolution, with several courses, coaching services, and her latest book, The Home-Based Revolution: Create Multiple Income Streams from Home.
And now here’s Martha Krejci.
[2:10] How’d it happen for Martha?
[9:48] What made her husband agree with Martha’s decision
[12:33] Drifting away from her job and being pulled towards being independent
[15:56] Martha’s journey to where she is now
[23:10] On believing in oneself
[25:22] Meeting her husband and getting past her addiction
[27:43] Her exit plan
[31:20] How she got started with her own company
[34:05] Her evolution as an entrepreneur
[37:24] What is network marketing?
[42:43] How her business changed through scaling out
[45:03] How she and her husband discuss their business
[48:20] How she approaches her business
[53:49] The people she wants to serve
[57:10] Her thoughts on personal branding
[1:00:07] The walls she went and still going through
[1:05:26] Where to find Martha
Full transcript below
Video on How Martha Krejci Went from Rock Bottom to Rock Star
4 Critical Things People Do Wrong With Email Marketing (Unknowingly)
Visit WithMartha.com to See How Martha Can Help You
Get Martha’s Book, The Home-Based Revolution: Create Multiple Income Streams from Home
Connect with Martha Krejci on LinkedIn
Follow Martha Krejci on Instagram
Follow Martha Krejci on Facebook
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Podcast with Martha Krejci. Rock Bottom to Rock Star.
00:00:02.190 –> 00:00:02.909
hi everybody, thank you for joining me today. I’m always grateful to have you here and for your support for my show, and today I’ve got another amazing success story.
00:00:22.800 –> 00:00:32.370
Mike Malatesta: to share with you that will, I know, activate and inspire the greatness in you. I’ve got Martha Krejci with me. Martha, thank you so much for joining me today.
00:00:33.150 –> 00:00:36.720
Martha Krejci: Thank you so much for having me. I cannot wait for this.
00:00:36.930 –> 00:00:38.250
Mike Malatesta: Okay cool me neither so.
00:00:38.670 –> 00:00:40.500
Mike Malatesta: I’ll tell you a little bit about Martha and then we’re going to get.
00:00:40.500 –> 00:00:44.940
Mike Malatesta: Going, so Martha is the founder and CEO of Martha K Media.
00:00:45.570 –> 00:00:55.890
Mike Malatesta: she’s a “high vibing mama” — those are her words, why business coach growth strategist and social media marketing powerhouse, who has taken the Internet by storm.
00:00:56.700 –> 00:01:02.520
Mike Malatesta: featured in oprah magazine fast company cosmopolitan shape huffington post and a ton of other places.
00:01:03.270 –> 00:01:15.030
Mike Malatesta: Her intuitive marketing expertise has helped her make her first million dollars in less than a year, using a strategy to she teaches openly through courses group coaching and other tried and true resources.
00:01:15.690 –> 00:01:23.430
Mike Malatesta: from finding your passion to building a business that works, she teaches it all to anyone that’s ready I love that, by the way, anyone that’s ready.
00:01:24.630 –> 00:01:39.090
Mike Malatesta: You can find out more about Martha at our website, which is with Martha calm and you can buy martha’s new book the home based revolution on Amazon or on her website at Martha book.com so Martha.
00:01:40.530 –> 00:01:43.440
Mike Malatesta: let’s get started, how did it happen for you.
00:01:45.420 –> 00:01:49.380
Martha Krejci: I love this question and I know you love this question.
00:01:51.150 –> 00:01:55.470
Martha Krejci: it’s great right it’s great I love that you built an entire thing around it.
00:01:55.800 –> 00:02:08.010
Martha Krejci: So how it happened, for me, one of the steps, one of the closest steps to right now, anyway, was when I was, I was running through the ranks of corporate America typical.
00:02:08.520 –> 00:02:22.590
Martha Krejci: You know you start at the bottom and you work your way up and you get these promotions, and all of that stuff and you’re really kind of just feeding on these hits of dopa mean that you get from somebody noticing.
00:02:23.100 –> 00:02:35.850
Martha Krejci: Who, you are right, and then increasing your pay because of it, and all of that stuff you know it’s just regular corporate stuff well, I was going through that and I loved my job I loved what I was doing.
00:02:37.140 –> 00:02:53.190
Martha Krejci: But what I didn’t realize was that I was slowly slowly moving away from what I really wanted my life to be like so there was a day, where everything just went.
00:02:54.120 –> 00:02:57.300
Martha Krejci: And imploded on itself and so i’ll set up the day real quick.
00:02:57.960 –> 00:03:16.560
Martha Krejci: But it took us to even set up the day it took us a long time to even be able to have our daughter like we went through a lot of different things to be able to have our daughter my husband and I and one day I was sitting at work in my carpeted cubicle it smelled like the 16th and.
00:03:17.970 –> 00:03:19.440
Martha Krejci: What is that smell.
00:03:21.270 –> 00:03:25.170
Mike Malatesta: Like you hear a lot of people say it look like from the 16th it smelled like from the 16th.
00:03:25.650 –> 00:03:35.100
Martha Krejci: smell like it yeah and then you’re like but Should I be inhaling that you know and and I think know is ultimately the answer but anyway so.
00:03:35.550 –> 00:03:46.380
Martha Krejci: I had all of my little quotes pin to this carpet, you know around me that got me through my day I had my pictures of my family in front of me by my computer and stuff and I.
00:03:47.160 –> 00:03:54.780
Martha Krejci: I just I was able to take a breath for a second and I looked at my phone and my my husband had sent me a video, which was totally abnormal for him.
00:03:55.470 –> 00:04:06.480
Martha Krejci: And I saw the video and on the thumbnail of the video, you know how it shows you a little thumbnail and you have a little play button the thumbnail of the video was my daughter, on her feet.
00:04:07.110 –> 00:04:12.870
Martha Krejci: And had never happened before, and it was like oh my gosh, and so I ran today because you couldn’t.
00:04:13.230 –> 00:04:35.010
Martha Krejci: Look at your phone on the the calling floor at this company, I was working at so I went to the bathroom to go watch this video well as I was watching this video I push play, and it was my daughter taking her very first clumpy steps toward not me, but the phone and.
00:04:36.720 –> 00:04:42.090
Martha Krejci: On her face I saw like I mean if you’ve ever seen a kid taking their first steps it’s kind of like is.
00:04:43.380 –> 00:04:49.260
Martha Krejci: Also, like the brightest face right the smile is huge and they’re like.
00:04:49.770 –> 00:04:59.190
Martha Krejci: I’m doing it right and so that’s what I was seeing on her face and I’m just like as a mom just welling up with pride and, like my girl is walking.
00:04:59.460 –> 00:05:09.060
Martha Krejci: And as quickly as that pride welled up and I was so excited for my face was matching hers and everything as soon as all of that happened it went.
00:05:10.440 –> 00:05:12.450
Martha Krejci: And imploded on itself.
00:05:13.680 –> 00:05:23.940
Martha Krejci: I remember, just as quickly as all of that happened it felt kind of like a movie where everything just blacked out from the outside, in and.
00:05:24.600 –> 00:05:30.900
Martha Krejci: I just had this thing that kept going through my mind, and it was just like not right or wrong.
00:05:31.410 –> 00:05:41.430
Martha Krejci: But, are you okay with missing these things because you’re just going to keep missing the same things over and over and over again, because ultimately.
00:05:42.270 –> 00:05:55.770
Martha Krejci: She was walking to a phone that Daddy was holding you know, and she wasn’t walking to me, and I know that kids that age aren’t remembering what happens in their world, but I do.
00:05:56.280 –> 00:06:09.390
Martha Krejci: And I remember not being there and moving forward in her life when she does start to remember things is she going to remember a life I wasn’t really a part of.
00:06:10.500 –> 00:06:23.310
Martha Krejci: And that I wasn’t a you know, because we all make up stories about why our life is the remnants and I can’t let her makeup stories about why mom wasn’t there.
00:06:24.090 –> 00:06:29.760
Martha Krejci: And, and God forbid, one of those stories be because she wasn’t enough.
00:06:30.210 –> 00:06:45.900
Martha Krejci: or because she didn’t have enough of my attention because everything that we do is for her, but how can you say that to a child, when their parent isn’t around and so that moment, like all of this stuff is going through my head in the bathroom at my gym.
00:06:47.220 –> 00:07:02.880
Martha Krejci: And it was just supposed to take a quick second, but it was a monumental shift in my life in my being in my existence it everything shifted in that moment from just her taking her first steps and.
00:07:03.780 –> 00:07:19.440
Martha Krejci: I went back to my desk and started working on my exit strategy, and that was my last day I went home and I I was I prepared to tell my husband, that I was going to quit my job.
00:07:20.130 –> 00:07:33.630
Martha Krejci: And my husband is very logical he’s the way that I talked about him is he’s the guy the guy that holds a string to my balloon, so to speak, I’m like yeah he’s like yeah but you know what about this this this.
00:07:33.960 –> 00:07:49.680
Martha Krejci: And so I was the you know, I was the sole earner for our family, I will I held the insurance on our family my husband’s parents lived with us, we had just bought a really expensive House all of the things in this narrative you don’t quit your job okay like.
00:07:50.190 –> 00:07:51.960
Mike Malatesta: Those are all the things that keep you trapped.
00:07:52.260 –> 00:08:01.740
Martha Krejci: Exactly exactly, and so I was preparing my argument for on the ride home, you know how you’re like okay so they’re going to say this, and I’m going to say that.
00:08:02.130 –> 00:08:15.750
Martha Krejci: And then we’re going to say this, and I’m going to say that, and I was preparing all of that it was bracing myself and I walk in the House and I put down my person my keys on the counter I look at him and I’m like I’m going to quit my job and.
00:08:16.830 –> 00:08:17.910
Martha Krejci: I expected.
00:08:18.990 –> 00:08:27.240
Martha Krejci: An argument or something you know, like a maybe even just like a full on panic attack like I was I expected something like that.
00:08:27.570 –> 00:08:38.880
Martha Krejci: And instead what this man did is he looked at me and he said Martha if you don’t do this you’re not only doing yourself a disservice but everybody else around you I was like.
00:08:40.080 –> 00:08:49.080
Martha Krejci: Who is this what are these words coming out of his face like that is not typical at all and that’s how I knew I needed to do it.
00:08:49.770 –> 00:09:01.920
Martha Krejci: It was one of those moments where something supernatural is going on here and I need to go with this This is like it’s a it’s one of those benchmark moments in my life.
00:09:02.340 –> 00:09:16.050
Martha Krejci: And if I don’t do it, what happens, you know what am I going to regret what am I mean I need to be doing this, so, then I quit my job, and we were off to the races, and that was that was where it all started so.
00:09:16.440 –> 00:09:19.200
Mike Malatesta: Thank you for sharing that, let me, let me ask a few questions and.
00:09:19.440 –> 00:09:22.260
Mike Malatesta: Some of the things you mentioned, first of all with with your husband Mike.
00:09:24.840 –> 00:09:37.830
Mike Malatesta: You know, when he when he reacted differently I’m sure you guys talked about this, or maybe you never did, and you just went with it because he did something unexpected, but I was wondering, did you what what was he seeing or.
00:09:39.180 –> 00:09:45.600
Mike Malatesta: What made him accept the risk I guess that you were sort of presenting them like here’s.
00:09:47.730 –> 00:09:52.800
Mike Malatesta: What it’s going to be our noon, I think something like our new normal and I don’t know exactly what it is yet.
00:09:53.460 –> 00:10:02.670
Martha Krejci: yeah he he said to me, since he repeated again not too long ago that.
00:10:03.960 –> 00:10:12.660
Martha Krejci: he’s always seen he’s always believed that I could do whatever I wanted to, and so he can put a lot of trust in that apparently.
00:10:14.160 –> 00:10:14.880
Martha Krejci: Now.
00:10:15.900 –> 00:10:26.400
Martha Krejci: At that point, I was working for, I mean I worked for godaddy they don’t mind me saying that, so I worked for godaddy for a little over five years, and so I had already developed a lot of.
00:10:26.700 –> 00:10:35.280
Martha Krejci: training and skills and I had talked to thousands at that point of business owners and I knew what their pain points were.
00:10:35.490 –> 00:10:43.740
Martha Krejci: I knew what godaddy could help them with because that was I was limited to what they could help with you know what I could support would be using tools that they could help with.
00:10:44.490 –> 00:10:53.970
Martha Krejci: And I also knew what wasn’t being served and where their needs, really weren’t a lot of it was just in confusion and strategy and that sort of thing and.
00:10:54.570 –> 00:11:07.260
Martha Krejci: So I what I told him I was going to do is I was like we’re just going to start our own agency, I know how to do this stuff I can do this I i’d be able to like I did very, very well at my job there, and so.
00:11:07.680 –> 00:11:18.180
Martha Krejci: It would translate locally in our market and so he believed in that that’s that without asking him specifically that would that’s what I think he would say.
00:11:18.480 –> 00:11:20.610
Mike Malatesta: Okay, thank you and the.
00:11:22.380 –> 00:11:29.340
Mike Malatesta: picture you painted of your daughter on the video is really cool because I’m thinking you know what you’re seeing is this combination of.
00:11:30.090 –> 00:11:37.320
Mike Malatesta: thrill mischievous and a little danger right all together when a kid first starts, you know takes their first steps it’s like.
00:11:37.950 –> 00:11:51.270
Mike Malatesta: This is amazing, but what was going on to you know it’s like Should I be doing this is kind of at least that’s What would it felt like for me when I and, as I was listening to you and with my own experience I kind of thought yeah that’s that’s a hard thing.
00:11:52.530 –> 00:11:54.150
Mike Malatesta: to miss and then see.
00:11:55.470 –> 00:11:56.040
Mike Malatesta: For anybody.
00:11:56.520 –> 00:11:57.000
Martha Krejci: yeah.
00:11:57.180 –> 00:12:08.520
Mike Malatesta: For anybody, because you and have the same feelings that you had having seen it, you mentioned that when you did see it, you had been slowly moving away or drifting away.
00:12:10.050 –> 00:12:21.480
Mike Malatesta: And I’m wondering what that was all about was there was it because of you know, the birth of your child and still having to work or were there other things that were pushing you towards this new future.
00:12:22.710 –> 00:12:31.920
Mike Malatesta: But, but just hadn’t had that sort of cat a cat catalyzing sort of thing like it’s like seeing the video to prompt you know, immediate action.
00:12:32.580 –> 00:12:39.600
Martha Krejci: yeah it was that’s a good question, it was it was the moment that I had Nora everything changed.
00:12:40.980 –> 00:12:53.790
Martha Krejci: So that was I remember, even the very first day they were really, really great with allowing us a lot of time after I had her, so I think I had six months, it was a really long time.
00:12:54.240 –> 00:13:04.650
Martha Krejci: And, but I remember whenever I had to drop her off at the babysitter the very first time I remember dropping her off at the door and then whenever I shut the door.
00:13:04.830 –> 00:13:18.120
Martha Krejci: I let out like this sort of primal whimper it was uncontrollable I couldn’t even it’s just this noise came out of me that was like it was just this I keep me with her, you know.
00:13:18.810 –> 00:13:33.420
Martha Krejci: So that started from day one, whenever I had her, I was already starting to feel that way, then, coupled with what I talked about earlier with I could only help people in a limited capacity.
00:13:34.380 –> 00:13:43.890
Martha Krejci: And in my heart, I really want to help people get unstuck I really want them to know how to be able to move forward and all of our tools.
00:13:45.390 –> 00:13:54.810
Martha Krejci: You know I couldn’t actually implement them in their business and tell them strategically how to do all of these things because they didn’t all include our tools, so I was so limited.
00:13:55.320 –> 00:14:11.370
Martha Krejci: tool use that I couldn’t really get people unstuck I could just say here’s using these here’s the best way to do it, and so there, it was creating this is a chasm it was creating this.
00:14:12.150 –> 00:14:20.850
Martha Krejci: stretch where people were right here and they wanted to be right here, and then nothing existed, right here rich yeah.
00:14:24.240 –> 00:14:32.460
Mike Malatesta: And I didn’t ask you to do this, but it’s kind of interesting you’ve used a couple of terms that really resonate with me earlier, you said monumental shift.
00:14:33.030 –> 00:14:47.220
Mike Malatesta: And you can see my book on the back owner shift and it’s you know I I write about it from an entrepreneurial perspective, but I write about you know these different shifts in life, you know that you are are sometimes.
00:14:48.450 –> 00:14:50.010
Mike Malatesta: right in front of you and.
00:14:51.060 –> 00:14:55.740
Mike Malatesta: very compelling but there’s something that’s keeping you from doing it, you know that you don’t.
00:14:56.340 –> 00:15:09.960
Mike Malatesta: You you either don’t create or you don’t have that moment, like you had with the video that that you know nars video and but it’s so necessary, I think, to you know as you go along in life, whether it’s, no matter what you’re doing to.
00:15:11.670 –> 00:15:21.930
Mike Malatesta: to shift sometimes or to have people around you who are willing to you know, encourage you to to to shift and the whole thing about getting unstuck is something I’m really.
00:15:22.770 –> 00:15:38.340
Mike Malatesta: into as well it’s in the subtitle of the book but enough about me, I want to go back a little bit further if you don’t mind, because I want to know who you were you know before you took this these corporate gigs and you know what What was your plan as a.
00:15:39.480 –> 00:15:42.750
Mike Malatesta: High School or wherever you want to start my.
00:15:43.860 –> 00:15:48.540
Martha Krejci: Oh, my word I had no plans I.
00:15:50.430 –> 00:16:00.330
Martha Krejci: went to college for a Semester and realized in that semester, that I didn’t want to go to college so that’s all I’ve had of school.
00:16:01.440 –> 00:16:19.560
Martha Krejci: I I then worked in the restaurant industry for like 14 years which I suggest to anybody like if you have never worked in restaurant industry man that is boot camp for customer service if you can keep people that are hungry happy.
00:16:20.910 –> 00:16:32.670
Martha Krejci: While they’re like their food isn’t coming out that is amazing customer service and setting expectations and attending to people’s needs before they even know that they have them so that’s just like excellent.
00:16:33.030 –> 00:16:41.610
Mike Malatesta: And like I feel entitled to something as well, so you’re dealing with that too, so that hunger entitlement of what I want and it’s tough yes.
00:16:41.880 –> 00:16:49.980
Martha Krejci: Yes, oh it’s very tough it’s very tough if you come out the other side you’re coming out good you’re coming out really good, because everything else is easier.
00:16:50.880 –> 00:17:10.980
Martha Krejci: Everything else in the world is easier, so what where I went from that point is actually where it started getting scary for me, so I was when I was working in the restaurant industry, and this was with an ex husband, the serves that long ago.
00:17:12.480 –> 00:17:24.090
Martha Krejci: I actually moved into severe alcoholism severe like bad really, really bad and whenever we got divorced.
00:17:25.230 –> 00:17:31.230
Martha Krejci: I ended up staying like I had nothing I had no skill sets I had no.
00:17:32.250 –> 00:17:40.020
Martha Krejci: I didn’t believe in myself, I did I was raised really well so on paper, I look like I was going to be all right.
00:17:40.680 –> 00:17:57.120
Martha Krejci: And, but then you what you do is you know you take these tiny steps off course and those tiny steps equal massively off course, after a good amount of time, you know and that’s where I was at and.
00:17:57.660 –> 00:18:02.010
Martha Krejci: So whenever we got Divorce is somebody, thank goodness, they let me stay in their basement.
00:18:02.910 –> 00:18:09.060
Martha Krejci: Because I could not afford anything so I’m sitting in this basement as a raging alcoholic.
00:18:09.690 –> 00:18:16.380
Martha Krejci: And I remember just sitting on the couch and staring at the wall and thinking my gosh what on earth has happened.
00:18:16.800 –> 00:18:27.450
Martha Krejci: What happened to me what happened to the girl that appeared to be all right, I mean maybe I didn’t have straight a’s maybe I didn’t you know, but I was going to be all right and.
00:18:28.710 –> 00:18:29.580
Martha Krejci: had just.
00:18:30.840 –> 00:18:39.330
Martha Krejci: blown it like in my in my reality at that point in time, as I was staring at the wall, as I was saying, man, I have missed the boat.
00:18:39.660 –> 00:18:49.020
Martha Krejci: I don’t know that there’s any getting back on a boat I don’t know that there’s another boat coming back around for me I don’t you know and but, as I was staring at the while I was also thinking.
00:18:50.580 –> 00:18:56.580
Martha Krejci: It was the weirdest thing like I could see myself on stage speaking.
00:18:57.720 –> 00:19:07.320
Martha Krejci: But I didn’t know how that was going to happen, I didn’t I was like a how it I don’t even know I didn’t understand any of it at all right, it was just like.
00:19:09.750 –> 00:19:18.330
Martha Krejci: Anyway, at that point in time that’s when my now husband came into my life and we weren’t dating or anything yet, but.
00:19:18.930 –> 00:19:25.290
Martha Krejci: He came into my life, and he did something that I like to call speaking life so speaking life over me.
00:19:25.890 –> 00:19:36.090
Martha Krejci: And what he did was he called out what he saw in me he called out the gold that he saw in me and the things that he believed, I was capable of.
00:19:36.480 –> 00:19:47.070
Martha Krejci: And at first, I was like that’s cool you know I don’t know who you’re talking to I don’t see that person, but after a while, of being.
00:19:47.550 –> 00:19:58.560
Martha Krejci: diligent in his effort of continuously repeating himself over and over and over again, eventually, I started to believe it and then I started to see it in myself.
00:19:58.980 –> 00:20:08.790
Martha Krejci: And then, once you can own it and have confidence and see it in yourself all your world really starts to change at that point, because it’s belief everything comes down to belief that’s what I believe.
00:20:09.450 –> 00:20:16.800
Martha Krejci: And so, when he did that, for me, that’s where things started opening up that’s where I.
00:20:17.580 –> 00:20:25.020
Martha Krejci: Applied to work at godaddy you know entry level and then started moving that’s where I was at that point.
00:20:25.320 –> 00:20:30.690
Martha Krejci: And then I was, I was you know people were telling me I was brilliant and stuff like that there.
00:20:30.990 –> 00:20:44.550
Martha Krejci: And so that’s what it just kept it was always people speaking life over me always always, and so what I want for people to hear anyway, with me saying that is less about me and more about how we treat the people around us.
00:20:45.090 –> 00:20:49.620
Martha Krejci: Because there was a very short story there’s a teacher.
00:20:50.010 –> 00:20:57.390
Martha Krejci: And the principal they were they were had really bad test scores her class had really bad test scores, and the principal said we got to get these test scores up.
00:20:57.630 –> 00:21:06.720
Martha Krejci: And the teacher did one thing different that’s one thing nothing, nothing else with the curriculum with the way that she taught nothing else change just this one control.
00:21:07.410 –> 00:21:21.690
Martha Krejci: And it was that she every day that they came to class she would let them know how brilliant they were how capable, they were how fantastic they were what amazing human beings, they were and how they were so smart.
00:21:21.990 –> 00:21:29.820
Martha Krejci: She would speak that into them every day, and then the next time that they took tests their test scores went up.
00:21:30.300 –> 00:21:36.270
Martha Krejci: Because what we’re going to do as people is we’re going to raise to the expectations of the people around us.
00:21:36.900 –> 00:21:45.240
Martha Krejci: or we’re going to lower to the expectations of the people around us, which is where Jim rowan’s quote comes in, you are the.
00:21:45.810 –> 00:21:50.820
Martha Krejci: The average of the five people that you spend your time around, well, I think that also comes into play, because.
00:21:51.210 –> 00:21:58.710
Martha Krejci: Those if you spend your time around high achieving people that high achieving people naturally speak life.
00:21:58.920 –> 00:22:06.270
Martha Krejci: Like that’s high achievers naturally do that to each other right, and so, if you’re hanging around high achieving people.
00:22:06.510 –> 00:22:14.250
Martha Krejci: they’re going to have the conversations different there and so they’re going to naturally do that, but if you’re hanging around people that.
00:22:14.640 –> 00:22:20.700
Martha Krejci: Are not high achieving or don’t believe in themselves or have no confidence in themselves and that sort of thing.
00:22:20.970 –> 00:22:31.590
Martha Krejci: they’re just there you’re going to become one of them and I’m not saying don’t spend time with people that are low confidence I’m saying speak life into those people that spend more time.
00:22:31.830 –> 00:22:39.090
Martha Krejci: Around the people that are going to keep your headspace in a good place for you to be able to continue growing well.
00:22:39.690 –> 00:22:42.750
Mike Malatesta: I appreciate you sharing all that, I do have a couple of questions if you don’t mind.
00:22:43.860 –> 00:22:53.940
Mike Malatesta: That belief thing, so you, you mentioned that Mike helped you start to you know believe more in yourself and It made me think.
00:22:54.570 –> 00:23:02.850
Mike Malatesta: To ask you, because I have my own feelings about this, but do you think that it’s more important Well, no, I don’t want to say more important.
00:23:03.150 –> 00:23:11.310
Mike Malatesta: The people you surround yourself with say to us, Jim rowan’s Jim rowan’s quote where the people you are surrounding yourself with at that time not.
00:23:12.270 –> 00:23:23.460
Mike Malatesta: Believing in you, or does the belief need to start with you, first, and then you can I’m wondering how you look at this because something I can I feel like it can be easy for people to say.
00:23:24.000 –> 00:23:30.090
Mike Malatesta: Well, the people I’m hanging out with or whatever they don’t believe in me or the place I’m working they don’t believe in me.
00:23:30.810 –> 00:23:40.680
Mike Malatesta: And it’s almost as if the expectation is well, you have to believe in me before I can believe in myself and I’m just curious based on what you shared there what you’re feeling is about that.
00:23:41.250 –> 00:23:55.950
Martha Krejci: yeah so based on my own story, I never want to give people a cop out for their own lives, but based on my own story, it was him believing in me before I believed in myself that’s my story, so I have to own that but.
00:23:56.460 –> 00:24:10.080
Martha Krejci: What I suggest, for people is, if you feel like people around you don’t believe in you then take hear my words there’s a reason you’re hearing this right now, then go find a community that is.
00:24:10.530 –> 00:24:25.470
Martha Krejci: Moving right that’s moving and shaking and even if it’s a Facebook group or whatever it is, get around people that are doing things because that’s that is your responsibility now that you’ve heard this message right that’s how I feel about it yeah.
00:24:25.500 –> 00:24:32.910
Mike Malatesta: Great advice to and I’m I’m glad you answered it the way you did because it made me think to myself it doesn’t matter.
00:24:33.570 –> 00:24:46.020
Mike Malatesta: If you believe in yourself or not, if you don’t believe in yourself find someone like your MIC find someone who believes in you and then latch on to that person until you can get yourself where.
00:24:46.860 –> 00:24:52.320
Mike Malatesta: Where you need to be in order to you know, believe in yourself pursue what you want to pursue and that kind of thing.
00:24:52.650 –> 00:24:54.150
Martha Krejci: yeah yeah.
00:24:54.420 –> 00:24:55.770
Mike Malatesta: How did I come into your life.
00:24:56.730 –> 00:25:03.300
Martha Krejci: He was we work together so yeah we work together and then, and then we didn’t.
00:25:03.810 –> 00:25:14.640
Martha Krejci: And I don’t remember how he came back it was just we were friends friends of friends and I just we saw each other one night, and then we started talking again after my divorce.
00:25:15.240 –> 00:25:22.140
Martha Krejci: So we work together and that was just like a working relationship and then after my divorce, we just through friends started talking.
00:25:22.950 –> 00:25:27.510
Mike Malatesta: And how did you end up fixing getting past your addiction.
00:25:28.740 –> 00:25:36.930
Martha Krejci: Oh man that took a long time that wasn’t that that was not immediate that took my word.
00:25:38.910 –> 00:25:40.200
Martha Krejci: That took.
00:25:41.790 –> 00:25:57.210
Martha Krejci: Up until about eight years ago that’s when I finally was done and what helped with that honestly Mike and I were married at that point, and my addiction had gotten to the.
00:26:00.060 –> 00:26:11.130
Martha Krejci: I was unruly okay like not like throwing things or whatever, but like saucy you and when my talk like I would just get real not Nice and.
00:26:12.930 –> 00:26:23.790
Martha Krejci: And I remember one time, he was he he threatened divorce, he was like I’m not going to continue going through this like this isn’t this isn’t the life that I want.
00:26:24.120 –> 00:26:37.530
Martha Krejci: And he had said it enough times that this I knew was the last time and I knew I had to make a change, or else I was, I was going to be by myself, I was certain of it and I quit and what.
00:26:38.010 –> 00:26:47.580
Martha Krejci: Really really helped me with quitting because I quit cold Turkey just done and what really helped me with quitting was that, even though he didn’t have a problem with it.
00:26:48.300 –> 00:27:00.060
Martha Krejci: With drinking himself, he quit as well, just so I wasn’t going to be like he wasn’t gonna be drinking around me and stuff like that, but he quit altogether with me in order to make it easier for me to quit.
00:27:00.450 –> 00:27:11.430
Martha Krejci: And, and it was it didn’t make it a lot easier, and so it was with his support that’s we lean on each other for everything, and so that was another point, in which we did that.
00:27:12.150 –> 00:27:13.440
Mike Malatesta: sounds like a great relationship.
00:27:13.680 –> 00:27:14.820
Martha Krejci: yeah it is.
00:27:16.410 –> 00:27:24.180
Mike Malatesta: So you come out of the bathroom after seeing the video and you said that you started your exit planning, and it also happened to be.
00:27:24.750 –> 00:27:32.790
Mike Malatesta: Your last day, so it was it was very it was very fast rapid exit planning, well, I know you talked about you know what you.
00:27:33.270 –> 00:27:47.490
Mike Malatesta: were going to you know the conversation that was going to happen when you got home, but what was Do you remember, do you remember what you’re actually planning what you wrote down or whatever you’re going to do before you left that day and how did you.
00:27:48.600 –> 00:27:53.730
Mike Malatesta: Let your boss or whomever know that you were you know.
00:27:54.750 –> 00:27:55.830
Mike Malatesta: different direction yeah.
00:27:55.980 –> 00:28:06.240
Martha Krejci: yeah so what I did is when I went back to my desk I didn’t write anything down, but I I just remember thinking it out.
00:28:06.960 –> 00:28:16.590
Martha Krejci: And thinking okay what am I going to do that was the quick thing is what am I going to do, and then what we ended up doing is we started an seo agency which.
00:28:17.040 –> 00:28:26.070
Martha Krejci: I have a weird understand like an organic cellular understanding of seo I know algorithm change before anybody even mentioned mentioned that they’ve changed.
00:28:26.610 –> 00:28:34.980
Martha Krejci: But, so I was like okay we’ll start an seo agency, but that was the first frantic like what am I going to do, I can’t do this anymore and.
00:28:35.850 –> 00:28:46.500
Martha Krejci: That was like okay an seo agency, I could do that, and then I was like Can I make money doing that because I already knew I was because I was already preparing for the fight with Mike.
00:28:47.070 –> 00:28:56.520
Martha Krejci: baker and so I’m like he’s going to ask how we’re going to make money right but de and so, as I was going through the okay so seo agency.
00:28:57.240 –> 00:29:01.590
Martha Krejci: How much would we charge for things how am I going to procure clients.
00:29:02.250 –> 00:29:15.030
Martha Krejci: And is this sustainable and when would we need to scale, so my mind I’ve been a business strategist for a long time and I realize now looking back that.
00:29:15.540 –> 00:29:24.690
Martha Krejci: my mind has always been like this I’m always 30,000 feet up looking down how does this work, how does this work, how does this work right and so.
00:29:25.710 –> 00:29:31.560
Martha Krejci: I was that’s what I was doing I did a quick lay of the land for business viability.
00:29:31.920 –> 00:29:45.330
Martha Krejci: And I was like I could do this I can do this, and then I was thinking, where do I get first clients okay first clients are going to come from Chamber of Commerce and what I did is I joined Chamber of Commerce did some trainings people.
00:29:45.840 –> 00:29:53.910
Martha Krejci: are good to learn seo but they don’t want to do it, and then they would hire me to do it, and so, if the the plan worked out perfectly.
00:29:54.600 –> 00:30:02.040
Martha Krejci: But that’s that’s where that’s what I was that was my exit plan, because I needed to make sure that we were going to be able to make money.
00:30:02.790 –> 00:30:11.700
Martha Krejci: Moving forward because we didn’t have a ton of savings or anything like it was literally I’m not literally, but it was figuratively jumping out the window.
00:30:12.120 –> 00:30:16.560
Martha Krejci: and building your wings on the way down right and like that’s that really was.
00:30:17.220 –> 00:30:22.290
Martha Krejci: How it was and so that’s what I was working out with my business plan what I was going to do.
00:30:22.500 –> 00:30:35.640
Martha Krejci: And proving viability to myself, if I could honestly truthfully not optimistically but if I could truthfully prove viability to myself and sustainability, to myself, I would be able to prove it to Mike.
00:30:36.390 –> 00:30:49.080
Mike Malatesta: So you took something as I when I heard that there you took something that you are really good at from the work that you were doing when you said well I’m really good at it at work, so why can I, create a business out of doing something that I’m really good at.
00:30:49.410 –> 00:30:51.810
Martha Krejci: yeah right yep beautiful.
00:30:52.680 –> 00:30:59.550
Mike Malatesta: And how did it go was it sort of simple to get started and, by the way, good at good good advice on local chambers, you know speaking.
00:30:59.880 –> 00:31:09.300
Mike Malatesta: You know when you’re first starting something getting out to those places where they have the audience and you and it’s very easy low bar to speak to and getting involved that’s great advice, by the way.
00:31:09.930 –> 00:31:21.990
Martha Krejci: It was it was super easy it was super easy and they’re cheap, it was like 200 bucks a year to be a member my gosh yeah it’s great so just reminded me I need to join the local Chamber I’m not even.
00:31:23.340 –> 00:31:24.030
Martha Krejci: Every year.
00:31:25.050 –> 00:31:32.340
Martha Krejci: So we moved here well it’s been a year and a half, anyway, I digress but what was the question, one more time I’m so sorry.
00:31:32.580 –> 00:31:40.050
Mike Malatesta: yeah you took you took what you are good at, and then you know to start the business but I’m wondering like you know.
00:31:40.620 –> 00:31:48.630
Mike Malatesta: So it’s one thing to say, well take what you get out and start a business it’s a whole nother thing to actually start a business like you mentioned get clients so I’m just wondering how to go.
00:31:48.960 –> 00:32:02.400
Martha Krejci: yeah it was surprisingly easy and and within the first month we were making what I had made at my previous job so we didn’t skip a beat financially at all and.
00:32:02.760 –> 00:32:13.350
Martha Krejci: And then the rest is is history, but it was relatively easy it was I remember the very first day because quitting your job is fun.
00:32:15.510 –> 00:32:15.840
Martha Krejci: and
00:32:17.040 –> 00:32:18.780
Mike Malatesta: it’s more fun than getting fired from your job.
00:32:18.840 –> 00:32:23.250
Martha Krejci: it’s certainly more fun than getting fired I have had both of those experiences.
00:32:23.700 –> 00:32:25.380
Martha Krejci: But hey right.
00:32:25.500 –> 00:32:36.150
Martha Krejci: yeah but in the in the quitting you wouldn’t drive past or I would drive past these coffee shops and stuff like that were like normal people I deemed these people normal.
00:32:36.450 –> 00:32:50.160
Martha Krejci: were normal people were every day, while I was going to my you know my cubicle and and but the day that I quit I went home and then the next morning, instead of going to work.
00:32:50.790 –> 00:32:59.610
Martha Krejci: I went to a coffee shop, because the way a coffee shop represented freedom it represented, I was part of the entrepreneur club.
00:33:00.000 –> 00:33:06.300
Martha Krejci: You know, I was in, for whatever reason, the connections in my brain I don’t know but that’s what it was to me.
00:33:06.510 –> 00:33:12.690
Martha Krejci: And so I went to the coffee shop and I spent some time, but you can only spend a couple hours in the coffee shop before you realize like.
00:33:12.990 –> 00:33:24.630
Martha Krejci: I’m not making money in this coffee shop, so I actually need to get out and do something so, but that was my first experience was driving to the coffee shop rather than driving to work, which was super exciting got it.
00:33:25.140 –> 00:33:26.070
Mike Malatesta: I know.
00:33:26.220 –> 00:33:29.970
Mike Malatesta: From my own hanging out in coffee shops, I feel like my clothes start to smell like coffee.
00:33:31.830 –> 00:33:32.850
Martha Krejci: it’s like a campfire.
00:33:33.150 –> 00:33:36.120
Mike Malatesta: yeah it’s like oh you’ve been at the coffee shop yeah how’d you know.
00:33:38.730 –> 00:33:42.990
Mike Malatesta: Okay, so you mentioned before, when before you got into that story that the rest is history so.
00:33:44.070 –> 00:33:51.930
Mike Malatesta: let’s talk about the rest you you start this company and and you don’t do that anymore you don’t do seo I don’t think.
00:33:52.980 –> 00:34:03.600
Mike Malatesta: anymore so so let’s talk about the evolution of view you know from a coffee shop seo entrepreneur to you know the history that you mentioned now now where you are now.
00:34:03.990 –> 00:34:12.570
Martha Krejci: yeah well our agency moved from it was seo and then it moved into website design and.
00:34:14.610 –> 00:34:28.920
Martha Krejci: You know, social posting and that sort of thing so content strategy all around that’s always been my thing, and so we moved into that space well at some point that becomes a very strong.
00:34:32.250 –> 00:34:42.990
Martha Krejci: tethering that happens, like you become very tethered to your business and very necessary to always be available for your business, and that is not what I was looking for.
00:34:43.140 –> 00:34:51.330
Martha Krejci: But the interesting thing about being an entrepreneur is you don’t know what you don’t want until you do it, and so that’s how I knew it’s kind of like college for me.
00:34:51.900 –> 00:35:01.200
Martha Krejci: I knew I didn’t want to go to college, because of the Semester that I went to college, and so it was the same with with that agency, and that it was really.
00:35:02.310 –> 00:35:11.850
Martha Krejci: It was the kind of stuff I was doing in the Agency, but then I met one person, and she couldn’t afford our services, but I really loved what she was doing and then.
00:35:12.930 –> 00:35:21.480
Martha Krejci: I what I wanted to do was be able to help more people like her, because she was more of a spiritual person, and I wanted to be able to help her with her business but I couldn’t.
00:35:22.170 –> 00:35:26.460
Martha Krejci: because she couldn’t afford our stuff and I can’t just do like pro bono work all the time and.
00:35:27.090 –> 00:35:39.480
Martha Krejci: So what we did at that point, and this has been years ago, but I created a directory site where because I’m so good at seo I just did the seo on the entire site.
00:35:40.020 –> 00:35:48.840
Martha Krejci: And then people would put their profiles in as a directory and by nature, they would have fantastic seo because of what I had thought.
00:35:49.920 –> 00:36:00.840
Martha Krejci: They would be near the top of Google for their areas and what they do just simply by being on the site so then that was another thing that we did that grew into.
00:36:01.470 –> 00:36:14.100
Martha Krejci: them being on the site, but then me, giving them extra services like showing them how to do content strategy, how to create a good live video how to create you know this top of funnel strategy.
00:36:14.310 –> 00:36:28.020
Martha Krejci: That, then, brings people in how to create communities, and so I found myself creating courses before I realized, I even wanted to create courses, but they were trainings to me and, but they were evergreen and essentially they were courses.
00:36:29.550 –> 00:36:45.000
Martha Krejci: At that point, I was like Okay, this is cool and then what I don’t even know how this happened, I landed in network marketing somehow like I I had sworn off network marketing.
00:36:45.390 –> 00:36:59.610
Martha Krejci: Always in forever I was like that’s adorable also that’s really annoying everybody’s doing it wrong and like I can’t align I can’t I can’t align with that industry because I don’t want people to be like oh my gosh she’s one of them.
00:37:00.090 –> 00:37:03.150
Mike Malatesta: Martha what is network marketing for people who don’t know what that is.
00:37:03.360 –> 00:37:20.070
Martha Krejci: yeah it’s it really all it network marketing as a way of marketing but it’s it’s multi level marketing So if you look at your am ways and stuff like that there’s a company that sells products they sell direct to consumer and they sell them through representatives.
00:37:20.160 –> 00:37:22.890
Mike Malatesta: Essentially, to recruit and sell music.
00:37:23.400 –> 00:37:24.210
00:37:25.500 –> 00:37:25.710
Mike Malatesta: Okay.
00:37:26.160 –> 00:37:33.150
Martha Krejci: yep and a funny story is is that most wall, a lot of industries are moving over to network marketing even industries that are like.
00:37:33.360 –> 00:37:48.810
Martha Krejci: chiropractic real estate, I mean you’re looking at lots of industries are actually moving to that model which is interesting, but that’s another story for another day but I got into network marketing and then what I did was I used my strategy and network marketing.
00:37:49.890 –> 00:37:59.910
Martha Krejci: And I ended up hitting a rank that typically takes four to five years and I hit it in six months, and that was just with my content strategy with my business strategy that I do with almost anything.
00:38:00.540 –> 00:38:08.430
Martha Krejci: And then everybody got very interested in what this girl is doing, and so I made a course about how to do it because that’s what I do.
00:38:08.970 –> 00:38:23.880
Martha Krejci: And so, when I made a course about how to do it, it was a little $67 course that suddenly makes like six figures, a month, and this is a little course on how to do this thing and then what I started to do is I started to really drill down on.
00:38:25.110 –> 00:38:27.240
Martha Krejci: Okay, so like this is what people need.
00:38:28.350 –> 00:38:43.110
Martha Krejci: This niche and then cove it happened, and then whenever cove it happened, we were already making really good money from home and not spending much time working, every week, you know, like five to 10 hours a week.
00:38:44.190 –> 00:38:47.220
Martha Krejci: And Mike and I looked at each other, and we were like.
00:38:47.790 –> 00:38:56.910
Martha Krejci: We need to teach people how to be able to do what we’re doing because we’re looking like we you know if you see the news, you see families losing their jobs and.
00:38:57.300 –> 00:39:07.560
Martha Krejci: If they haven’t lost their job they’re scared they’re going to lose their job and even if they don’t lose their job they’re afraid they’re going to get sick, because what if they don’t have health insurance, what if they get sick and then.
00:39:07.830 –> 00:39:16.800
Martha Krejci: And then, then they lose their job like there’s just so many scary points of possibility out there potential points of failure out there.
00:39:17.310 –> 00:39:29.490
Martha Krejci: That we were like we have to show people how to be able to be independent of anything that’s happening in the outside world right be financially secure in what you’re doing.
00:39:30.120 –> 00:39:36.030
Martha Krejci: And and show people how to do that because we were already doing it well, then we created a massive course on how to do that.
00:39:36.330 –> 00:39:48.300
Martha Krejci: And that’s, that is what we that’s what we really focus on these days is it’s a home based revolution, so we are putting families back together again we’re showing we’re showing people how to be able to make money from home.
00:39:48.840 –> 00:39:50.430
Mike Malatesta: So you’re creating a whole.
00:39:51.540 –> 00:39:58.920
Mike Malatesta: Listening to you, I like what I was hearing was you sort of creating a whole new band of entrepreneurs.
00:39:59.850 –> 00:40:07.200
Mike Malatesta: So you know you there was sort of the shift from you know you had entrepreneurs, then you had contract workers, and then you had gig.
00:40:07.860 –> 00:40:16.170
Mike Malatesta: Workers who are sort of freelancers and stuff but what you’re doing is different than that you’re you’re I think because you’re actually showing people how.
00:40:17.490 –> 00:40:28.680
Mike Malatesta: They can create business create a bit business for themselves that’s not dependent on a contract with someone else, or you know the next freelance gig and what’s and and you.
00:40:29.490 –> 00:40:35.220
Mike Malatesta: You said some really smart things in there and I’m just going to go back to a couple of them if you don’t mind, the first thing was the tether.
00:40:36.660 –> 00:40:40.200
Mike Malatesta: Most entrepreneurs, that I know, including myself.
00:40:42.510 –> 00:40:48.660
Mike Malatesta: You get into being and you get into becoming an entrepreneur for freedom, which is what you mentioned, like the coffee shop freedom.
00:40:49.290 –> 00:40:57.780
Mike Malatesta: And before you even know it, or you don’t even recognize it, you have zero freedom because you are tethered to your business.
00:40:58.380 –> 00:41:06.000
Mike Malatesta: So that was that was a really smart thing The second thing I think I heard you say was you had this seo business and people are coming to you with stuff that you couldn’t really.
00:41:06.480 –> 00:41:15.240
Mike Malatesta: They couldn’t afford you or you could you know, whatever it didn’t fit, but you took the intellectual, but I call intellectual capital that you had in your business, you know what.
00:41:15.840 –> 00:41:24.390
Mike Malatesta: This is what I’m actually doing for people, and I know, everybody can afford that, so why not just package, it and give it offer it.
00:41:24.930 –> 00:41:37.950
Mike Malatesta: Give it whatever offer it and let people do what they want, with it, because it’s not going to hurt me, I mean they’re never going to be the expert that I am so I’m just going to tell them how to do it and and even if they don’t become the expert I am they’ll become much better.
00:41:39.060 –> 00:41:46.890
Mike Malatesta: than they are and they can create this they can create some type of freedom or a business or whatever for themselves, and I think I got both of those right.
00:41:47.220 –> 00:41:50.010
Martha Krejci: yeah yeah hundred percent okay.
00:41:50.790 –> 00:41:52.950
Mike Malatesta: that’s really cool and and.
00:41:54.210 –> 00:42:05.760
Mike Malatesta: I was thinking to you know the the you know people got used to teaching, you know, having their kids at home, you know and teaching them at home, which is another thing that gets in the way of you going and working you know somewhere else and.
00:42:07.110 –> 00:42:23.190
Mike Malatesta: Perfect it’s it’s I love the niche you know that you saw in this, and maybe it’s not maybe it’s huge that you know this huge niche so what what and how did that change, you and your business, because I, as I understand it, you know you’ve sort of.
00:42:25.170 –> 00:42:40.980
Mike Malatesta: Well, you know your whole thing is work is is a work from home thing and you’ve actually figured out a way to not just help all these people, but grow your business, reduce the amount of time you work, if I understand it correctly and.
00:42:42.210 –> 00:42:51.000
Mike Malatesta: I hate the word scale and I’m going to use it, because you alone can only do so much so you’ve created a network of people.
00:42:51.600 –> 00:42:54.840
Mike Malatesta: yeah you know, to help you reach more and more people, I think.
00:42:55.080 –> 00:43:08.100
Martha Krejci: yeah yeah it’s it’s a beautiful model we work from home still we work from wherever we are and we our students are who.
00:43:08.670 –> 00:43:16.530
Martha Krejci: end up getting if they choose to they come into our business to take on different roles so I’ve already taught them.
00:43:16.950 –> 00:43:24.720
Martha Krejci: how to do things and then I teach them even more obviously whenever they come in, like how you know the systems and processes and that sort of stuff.
00:43:25.050 –> 00:43:35.190
Martha Krejci: But they already know my heart, they know what we’re here, for they know what the company stands for, they know what the brand stands for, they know the voice and the feel of it, which is.
00:43:35.760 –> 00:43:51.720
Martha Krejci: matters more than anything else, and so they already know those things, and then they come in and develop systems and processes and then we’re able to help them even more as well, so this entire thing scales out yeah it’s it’s a it’s.
00:43:52.980 –> 00:44:08.550
Martha Krejci: I I the way that I talked about how this all came about is this is me, following what I call divinely led footsteps I’m just going to be very honest I can’t talk about this and say this is all me because it’s not.
00:44:09.090 –> 00:44:19.350
Martha Krejci: And so we’ve just been very blessed and very lucky and we’ve been paying attention when things feel like what we’re supposed to do next.
00:44:19.530 –> 00:44:33.240
Martha Krejci: We take the next step, and whenever it feels like we’re supposed to back off and and sort of pump the brakes on something we do that too, and so this is all just it looks like magic and it feels like magic sitting in the middle of it.
00:44:34.050 –> 00:44:38.790
Martha Krejci: But it’s it’s also just it’s it’s been a massive blessing to.
00:44:39.390 –> 00:44:47.760
Mike Malatesta: And how do you and I’m I’m assuming you’re talking about Mike when you say we are you people that okay So how do you.
00:44:49.800 –> 00:45:00.780
Mike Malatesta: Can you take us through a conversation or a thought process of how you discuss and decide whether something is you know full speed ahead or pump the brakes, because I, I feel like people.
00:45:01.470 –> 00:45:08.400
Mike Malatesta: I know I struggle with that sometimes you know, and I think a lot of people do should I you know what’s the song should I stay or, should I go now.
00:45:09.720 –> 00:45:12.330
Mike Malatesta: How do you guys work your way through that.
00:45:13.050 –> 00:45:25.680
Martha Krejci: yeah we have a list we have an ongoing list we we have an executive meeting every Monday at noon, we have an ongoing list of things that we have mentioned at some point that we want to do.
00:45:26.130 –> 00:45:34.200
Martha Krejci: And so what we do is we call it front burner back burner, and so they’re the they’re the things that matter right now.
00:45:34.470 –> 00:45:45.570
Martha Krejci: that our people need right now that we need to focus on, and so that’s that would be front burner stuff backburner stuff is, I would like to dedicate editor.
00:45:45.990 –> 00:45:53.220
Martha Krejci: I would like to whatever, but you can’t do all of it all the time, you know I mean you have to focus on, I think the.
00:45:53.850 –> 00:46:04.140
Martha Krejci: For us, anyway, the sweet spot of focus is really three projects for our entire team if we’re focusing on three projects and they could be big projects or small projects.
00:46:04.530 –> 00:46:09.900
Martha Krejci: But three projects at a time, is what we focus on, and once those are done, then they get.
00:46:10.380 –> 00:46:21.150
Martha Krejci: taken off the list, and then we can hit up the next ones that were in succession and just because something’s at the bottom of the list doesn’t mean it doesn’t go to the top on its on its next succession.
00:46:21.390 –> 00:46:29.550
Martha Krejci: But it’s it’s really like us deciding okay Is this something that’s going to provide income and impact Those are our things.
00:46:29.730 –> 00:46:41.340
Martha Krejci: Can we make money at it can we create impact and sometimes it’s creating impact and the money isn’t there but it’s Okay, because we’ve got income coming from to other projects but we’ve got the.
00:46:41.670 –> 00:46:53.760
Martha Krejci: The impact project going where there’s no income coming from it, but it’s a loss leader or it’s a lead magnet or it’s something like that right, and so that’s that’s how we determine our stuff you know.
00:46:53.820 –> 00:47:12.000
Mike Malatesta: I’m again so smart this three three focus items are three parties at a time that’s probably the most you can really do anyway yeah and I don’t know how many times Martha I I’m like a 1010 priority focus things you.
00:47:12.510 –> 00:47:14.010
Mike Malatesta: got to be focused on 10 things at.
00:47:14.010 –> 00:47:14.580
Mike Malatesta: A time and and.
00:47:15.840 –> 00:47:16.320
Mike Malatesta: I think it.
00:47:16.500 –> 00:47:22.650
Mike Malatesta: I think it drives people crazy that are around you, because no one can no one can do that, and they and they’re always trying to say well.
00:47:22.710 –> 00:47:23.370
Martha Krejci: Okay 10.
00:47:23.400 –> 00:47:29.760
Mike Malatesta: Which are the which are the three that you actually care about, but they don’t want to you know ask you what are they just.
00:47:29.790 –> 00:47:32.160
Mike Malatesta: yeah so really smart there and then.
00:47:34.260 –> 00:47:39.390
Mike Malatesta: I think I think I’ve heard you say that your you know your business now is.
00:47:40.020 –> 00:47:47.370
Mike Malatesta: You know you’re saying is kind of reminds me of TIM ferriss at the four hour workweek you know he work he tried to reduce the amount of time that you.
00:47:48.210 –> 00:47:58.980
Mike Malatesta: are working, every day, but you’re trying to you know, increase the size of your business your income or What, however, you measure that too and it’s pretty significant and I’m going to ask you to walk through that because, as.
00:47:58.980 –> 00:48:00.030
Mike Malatesta: I was listening to you talk.
00:48:00.030 –> 00:48:01.440
Mike Malatesta: about it on another show.
00:48:03.240 –> 00:48:08.730
Mike Malatesta: I I was impressed, and I was sort of sort of sad for me because.
00:48:11.250 –> 00:48:28.200
Mike Malatesta: What you know, for what you’ve created and I I don’t know the actual numbers but just from what you’ve heard about I just like man to do that I had like 40 people and millions of dollars worth of equipment, because I was in a capital intensive business.
00:48:29.340 –> 00:48:38.400
Mike Malatesta: And I thought to myself man that some you know it made me feel sad because I thought I don’t think I did this thing right.
00:48:39.210 –> 00:48:49.050
Mike Malatesta: I think I did it pretty good but I don’t think I did it right, so what it tell everybody what what it is that you’re doing and how you’re approaching your business because I think it’s really.
00:48:50.310 –> 00:48:52.290
Mike Malatesta: I don’t know it’s it’s inspiring.
00:48:53.160 –> 00:49:02.340
Martha Krejci: yeah we were making seven figures, a month if that’s what we’re getting at, but the way that we, the way that we do it is.
00:49:02.760 –> 00:49:17.220
Martha Krejci: We don’t run ads we don’t do anything like that we build relationships and we build community with people and we make sure that we’re showing up in front of individuals that need us so we’re very specific.
00:49:17.550 –> 00:49:31.950
Martha Krejci: about who our people are and our people, I mean when you define who your person is that’s that’s kind of where a lot of businesses go sideways and especially brick and mortar business or service or product type business.
00:49:32.430 –> 00:49:45.420
Martha Krejci: they’ll think well this can be for everybody, you know and really at the end of the day, if we’re not building our business for a previous version of ourselves.
00:49:46.050 –> 00:49:54.300
Martha Krejci: Then we’re actually we’re actually not going to be as successful or it might not be as sustainable as it could be, if we did.
00:49:54.690 –> 00:50:01.290
Martha Krejci: And so what I did is I call it BAT signal which I’m pretty sure is copy written, but whatever so.
00:50:01.860 –> 00:50:17.070
Martha Krejci: What what I tell my my folks to do is to look at the timeline of their life so like to actually you know write out a line and put your little hash marks of the fires that you’ve been through the challenges that you’ve been through in your life and.
00:50:18.210 –> 00:50:28.320
Martha Krejci: you’ve made it through all of those challenges right, and so what I want people to look at is I want them to think, who is the person who is the version of yourself.
00:50:29.160 –> 00:50:41.100
Martha Krejci: That you would love to serve until the cows come home who’s somebody that you could show up every day, day in and day out and serve this person and.
00:50:42.030 –> 00:50:50.250
Martha Krejci: And really just give them everything that you have because you want nothing more than for them to get on the other side of this wall that they’re in front of.
00:50:50.670 –> 00:51:10.140
Martha Krejci: And so, for me, that person is me in the cubicle that’s the version of myself that I serve, and so that is a mom but that’s a family right, so we serve families my family is a brand and we serve other families in that space and.
00:51:10.740 –> 00:51:21.720
Martha Krejci: So even if somebody is like a service, you know, a service, excuse me service or product based business you still you created that.
00:51:23.430 –> 00:51:31.020
Martha Krejci: You created this thing that you created for a reason, so what you need to get very specific on is who the heck is it for.
00:51:31.500 –> 00:51:39.960
Martha Krejci: And what does it help them with on a very grandiose level, I mean a kid’s toy isn’t just a kid’s toy.
00:51:40.530 –> 00:51:43.770
Martha Krejci: A kid’s toy can be for education enrichment.
00:51:44.160 –> 00:51:56.940
Martha Krejci: A kid’s toy can be for something they’re going to cling to for safety and remember for the rest of their life when you have things like that attached to what you do in the way that you serve.
00:51:57.270 –> 00:52:09.210
Martha Krejci: You inject something that is so supernatural into what you’re doing and to be able to build a Community around that becomes very easy.
00:52:09.720 –> 00:52:13.590
Martha Krejci: And so, whenever you build that Community around that, then you serve your community.
00:52:13.830 –> 00:52:30.900
Martha Krejci: And then there’s a whole content strategy around serving them and then having different ways for them to be able to jump into programs or buy things, or you know by your service or if you’re a chiropractor and adjusted and and you know, but your expansion point.
00:52:32.730 –> 00:52:40.620
Martha Krejci: Is is very easy to come to when you build a Community like that, because you can imagine if you’ve got a global community and you’re a chiropractor.
00:52:40.890 –> 00:52:54.330
Martha Krejci: Not only can you be create creating courses and programs on you know different ways, like to avoid adjustments or different health and wellness related things that they’re already there for anyway.
00:52:54.870 –> 00:53:06.030
Martha Krejci: But if you’re creating a Community around that imagine your franchise opportunities open up so like that’s your expansion point explodes whenever you’re building Community around what you’re doing.
00:53:08.310 –> 00:53:17.040
Mike Malatesta: And I heard purpose through that you didn’t use the word purpose but I heard that in my mind throughout as you were talking about that, so I hope that’s not what you.
00:53:18.210 –> 00:53:19.920
Mike Malatesta: Hope that’s not off base but that’s what I.
00:53:20.190 –> 00:53:23.460
Martha Krejci: Know that’s that’s right on and.
00:53:24.690 –> 00:53:26.880
Mike Malatesta: Who are who are the.
00:53:28.290 –> 00:53:31.470
Mike Malatesta: Who are these people Martha Who are these people that.
00:53:35.010 –> 00:53:41.820
Mike Malatesta: You know, you want to serve who I’m trying to figure out okay yeah I work in a cubicle you know I’m not happy doing what I’m doing.
00:53:43.530 –> 00:53:49.590
Mike Malatesta: You know I’m not an seo expert I’m not you know and on and on and on, with the not so maybe a belief system.
00:53:50.640 –> 00:53:59.910
Mike Malatesta: issue, maybe they believe in themselves, but they don’t believe in what they can you know, create on their own let’s say who, who are the people that what do they need to have.
00:54:01.740 –> 00:54:03.600
Mike Malatesta: To to work with you, I mean what.
00:54:04.020 –> 00:54:04.740
Mike Malatesta: yeah more.
00:54:04.770 –> 00:54:08.640
Martha Krejci: They only need one thing yeah they have to have a heart to serve other people.
00:54:09.360 –> 00:54:17.100
Martha Krejci: And what I helped them with is to determine who that person is how they’re going to serve them they’re not going to do seo I don’t have any students that do seo.
00:54:17.730 –> 00:54:23.610
Martha Krejci: that’s they’re going to do what they’re supposed to do, they don’t mimic what I do, and they don’t copy what I do.
00:54:23.940 –> 00:54:37.920
Martha Krejci: They do what they’re meant to do and we help them figure that out, and then we help them get them on the road to actually doing it, but truly all that they need is a heart for service and whenever it breaks down to Who are they.
00:54:38.820 –> 00:54:51.270
Martha Krejci: they’re typically like I said moms or families, the dads come in very quickly after but the they’re typically moms that are choosing their life.
00:54:51.720 –> 00:54:57.810
Martha Krejci: they’re choosing, ultimately, what matters to me, more than anything else is that our kids.
00:54:58.470 –> 00:55:10.440
Martha Krejci: have opportunities that we don’t have right now, or that don’t look like we have right now, and I want the world to look different I choose for the world to look different for our kids and for them to be able to.
00:55:11.040 –> 00:55:20.790
Martha Krejci: do things in this world, to be able to serve and give back and create opportunity and create income in ways that are not talked about right now.
00:55:21.210 –> 00:55:33.000
Martha Krejci: Because it will be normalized to them to be able to work from home to be able to travel to be able to have their kids at home with them, essentially, we want the families put back together again we don’t want mom and dad.
00:55:33.240 –> 00:55:45.630
Martha Krejci: Gone 40 6080 hours a week, while the kid is being watched by somebody or watched by nobody right like that’s we want for everybody to be able to be back to our family unit again.
00:55:45.840 –> 00:56:00.510
Martha Krejci: Because that’s our strongest point, in my opinion that’s our strongest point and so that’s Those are my people my people are the people that can see that vision that they see it and they want to be a part of it, they don’t have to know their place in it, I help them with that.
00:56:00.870 –> 00:56:03.810
Mike Malatesta: Okay, so someone has a desire to serve other people.
00:56:04.980 –> 00:56:07.080
Mike Malatesta: They don’t need to know much more than that.
00:56:07.920 –> 00:56:13.440
Mike Malatesta: To get started amazing I love, how you said choose to choose your life, you know cuz.
00:56:15.480 –> 00:56:26.490
Mike Malatesta: I don’t know if you’re familiar with James our teacher but he’s got a book called choose yourself that’s a very popular buck and I love the title of it, you know choose yourself that’s what entrepreneurs, do they choose themselves but it’s often.
00:56:26.940 –> 00:56:44.490
Mike Malatesta: sort of also presented as if only certain people who are born to choose themselves can choose themselves and you’re you’re kind of breaking that mold and you’re saying well if you if you want to choose yourself, I can help you do it well.
00:56:45.540 –> 00:56:45.810
Martha Krejci: To.
00:56:45.840 –> 00:56:47.340
Mike Malatesta: To ask questions if you don’t mind.
00:56:47.550 –> 00:56:48.060
00:56:49.320 –> 00:56:57.120
Mike Malatesta: I would like to know how you think about brand and and more than anything, personal brand so there’s a lot of.
00:56:58.020 –> 00:57:07.080
Mike Malatesta: You know that could be another obstacle right because people might look at you and go oh look she’s Martha or they might look at you know, like they would oprah or some of the other people helping to you know.
00:57:08.130 –> 00:57:09.840
Mike Malatesta: All these people that we we mentioned so far.
00:57:11.100 –> 00:57:22.020
Mike Malatesta: And they go wow you know I can never have you know, a brand like that, for example, and I want to know what you think about personal brands.
00:57:23.520 –> 00:57:24.540
Mike Malatesta: What does it mean to you.
00:57:25.080 –> 00:57:26.700
Martha Krejci: yeah well it’s my business.
00:57:28.020 –> 00:57:36.870
Martha Krejci: I personal brand is everything we are already personal brands we’re already walking talking living breathing billboards for ourselves.
00:57:37.170 –> 00:57:43.770
Martha Krejci: Whether you’re influencing people in a positive or a negative way you’re already a brand and so to own that.
00:57:44.160 –> 00:57:48.180
Martha Krejci: is probably the easiest first step into owning your own personal brand.
00:57:48.570 –> 00:58:00.000
Martha Krejci: Because what you’re doing is you’re choosing your influence so again to choose we’re choosing our influence that we have over people were choosing how we influence the world how we influence Community and society.
00:58:00.360 –> 00:58:09.420
Martha Krejci: And that all happens through personal brand so a lot of people when you say personal brand the first things that they think of our colors and logos and that’s a visual brand.
00:58:09.930 –> 00:58:13.740
Martha Krejci: But your personal brand and somebody said it and I can’t remember who did or I would totally.
00:58:14.400 –> 00:58:21.780
Martha Krejci: mentioned their name somebody said personal brand is what people say about you when you’re not around and that’s character.
00:58:22.500 –> 00:58:31.410
Martha Krejci: that’s so I mean, I think, whenever we are really focused on our personal brand and on always edifying and making it better.
00:58:32.130 –> 00:58:40.680
Martha Krejci: we’re we’re focused on our character and there’s nothing wrong with that and making that better and and whenever we focus on our character.
00:58:41.160 –> 00:58:54.270
Martha Krejci: What it does is with other people, it gives them the access it gives them the visual file for what it looks like to be focused on something like that in your life but personal brand.
00:58:54.660 –> 00:59:04.470
Martha Krejci: that’s I preach that every day all day, every day we are a personal brand so that’s that you are whether you claim it or not.
00:59:05.130 –> 00:59:07.170
Mike Malatesta: I’m glad you said that because I think.
00:59:08.190 –> 00:59:15.840
Mike Malatesta: I think a lot of people and maybe it’s social media or maybe it’s other influences, but I think when they they start thinking about personal brand they.
00:59:16.410 –> 00:59:25.770
Mike Malatesta: Think Oh, I have to be someone different than who I am because, who I am who cares you know, instead of embracing well here’s who I am.
00:59:26.580 –> 00:59:44.580
Mike Malatesta: The reason, maybe I don’t have a widely known personal brand is because a lot of people don’t know how great I am you know or how special I am or how different I am or whatever the word is, but so it’s a matter of awareness not changing not changing who you are to be somebody else.
00:59:44.850 –> 01:00:02.010
Mike Malatesta: Yes, so last last question is walls, you know I’m you mentioned stuck earlier that’s a favorite of mine walls, is another as entrepreneurs, it seems that I’ve ever known they run into they get stuck they run into walls, they.
01:00:03.060 –> 01:00:12.840
Mike Malatesta: Have uncertainty, they have all these things happen to them as sort of a natural byproduct of moving forward and I’m just wondering, for you, I mean you mentioned.
01:00:14.460 –> 01:00:26.370
Mike Malatesta: You know the alcohol thing way long time ago, but now what are some of the walls that you still are dealing with you know, because your story is is so phenomenal it’s it seems like you know.
01:00:27.030 –> 01:00:38.580
Mike Malatesta: Everything you touch turns to gold sort of thing, and I know that’s probably not the case so I’m just curious, what are you what kind of walls are you are you dealing with now we’re have dealt with along the way.
01:00:39.000 –> 01:00:45.030
Martha Krejci: yeah walls, for us, have been or for me, I guess, have been.
01:00:49.260 –> 01:00:53.280
Martha Krejci: Sometimes this happens with family and it’ll happen with people that are really close to you.
01:00:53.940 –> 01:01:09.780
Martha Krejci: But you’ll get judgment from people about what you’re doing and they don’t have to even understand what you’re doing or anything but they what people do is they judge themselves, but then externally, they judge you and so some walls have been.
01:01:10.830 –> 01:01:22.620
Martha Krejci: people that have like very close to us people in our family that have have said, oh you’re not going to last, and you know, like just stuff like that, where it’s just.
01:01:23.190 –> 01:01:29.040
Martha Krejci: it’s like just can you just keep your mouth shut right like can you just not.
01:01:29.970 –> 01:01:46.200
Martha Krejci: Share thoughts like that, like I don’t I don’t need to hear it and and what what we’ve had to do is just distance ourselves from these individuals, because, again, who you spend your time with right, even if their family members.
01:01:46.500 –> 01:01:55.140
Martha Krejci: You have to just distance yourself from people that are going to be like not speaking life over you which the opposite is death right.
01:01:56.370 –> 01:02:12.540
Martha Krejci: Another wall is growth so even where we’re at right now we’re growing so fast that it’s scary to grow really fast it’s really it’s like you.
01:02:12.990 –> 01:02:21.960
Martha Krejci: You hit new things that you haven’t dealt with before so when you’re in say zero to a million bucks a year.
01:02:22.830 –> 01:02:43.230
Martha Krejci: That is actually a really safe space that is like a really like you know the territory, you know the terrain that isn’t really a difficult thing when you get to three to five you’re hitting some new stuff some new things you hit five to 20 a year, and you have.
01:02:44.580 –> 01:02:49.560
Martha Krejci: Like big corporate decisions to make as a home based business for me anyway.
01:02:50.070 –> 01:02:51.030
Mike Malatesta: Big business.
01:02:51.120 –> 01:02:52.110
01:02:53.280 –> 01:03:03.000
Martha Krejci: And so, like you’ve got these these new things that you’re having to think about that you’ve never had to think about before, and so, at this point.
01:03:03.810 –> 01:03:08.550
Martha Krejci: it’s the surrender it’s the surrendering and trusting.
01:03:09.030 –> 01:03:21.150
Martha Krejci: Of course vetting people but trusting the people that you’ve brought in to do their job because you can’t wear all the hats, especially when you’re up there, you cannot wear all the hats like that’s insanity so.
01:03:21.720 –> 01:03:28.530
Martha Krejci: You need to vet people bring them in and then just let them do their thing and.
01:03:29.670 –> 01:03:39.000
Martha Krejci: Sometimes they’re gonna not do it well, and then you have to be okay with that let them go as soon as you see it and bring somebody else in like it’s just.
01:03:39.270 –> 01:03:45.180
Martha Krejci: it’s a lot of surrender it’s a lot of because when you’re in the beginning stages it’s like you doing everything.
01:03:45.780 –> 01:03:53.040
Martha Krejci: And so you’ve got your hands on everything, and you know what’s going on and your fingers on the pulse the pulse and you’re like I get it let’s you know let’s.
01:03:53.250 –> 01:03:58.680
Martha Krejci: The, we need to ease up here, we need to push here like that’s you get it, because you’re all you’re a part of all of it.
01:03:59.130 –> 01:04:15.390
Martha Krejci: But whenever you grow to this level you’re not a part of all of it anymore, and so you have to make sure that you’ve got the aces in their places, so to speak, so you have the communication that you need to understand what’s going on with all of it, since you have so many different arms.
01:04:15.810 –> 01:04:27.510
Mike Malatesta: Well, again great great advice, and so the reason so many businesses entrepreneurial businesses stay small is because the entrepreneur is not willing to surrender.
01:04:28.620 –> 01:04:31.140
Mike Malatesta: When you’re not willing to surrender you stay small.
01:04:31.530 –> 01:04:36.990
Mike Malatesta: yep so it’s not about your business your business can be big, but if you’re not willing to surrender.
01:04:38.070 –> 01:04:39.690
Mike Malatesta: there’s only so much time in the day right.
01:04:40.050 –> 01:04:40.560
Martha Krejci: that’s right.
01:04:40.590 –> 01:04:44.970
Mike Malatesta: And on the family thing it mean when you were saying that and I know that happens, a lot and made me think of a.
01:04:45.420 –> 01:04:57.090
Mike Malatesta: Quote that from a guy named Jeffrey gitomer I don’t know if you’re familiar with him or not, but he said, and it may not have it exactly right, but people like to rain on your parade because they have no parade of their own.
01:04:58.230 –> 01:05:04.950
Mike Malatesta: And that’s what I heard when you were talking about family well Martha this has been so much fun talking to you and getting to know you better um.
01:05:05.760 –> 01:05:16.740
Mike Malatesta: I mentioned your website’s at the beginning, but are there other ways that you want people to get Ahold of you and and communicate with you and or get your book in a different way than I mentioned, or whatever you want to talk about.
01:05:17.160 –> 01:05:29.880
Martha Krejci: yeah I mean social media is where I really love to show up and that’s where I can really get in there with people and answer comments and stuff like that, so any social media it’s the Martha creating.
01:05:30.600 –> 01:05:40.470
Martha Krejci: Any any any social media channel that you go to is going to be that I’m really heavy in Facebook linkedin and instagram those are kind of my favorites.
01:05:40.830 –> 01:05:48.930
Martha Krejci: But but yeah that’s I love to hear feedback from people I love to hear what’s going on in people’s lives and I like to answer questions too so.
01:05:49.620 –> 01:05:54.030
Mike Malatesta: perfect and that’s her last name is spelled K R E J ci.
01:05:54.150 –> 01:05:55.590
Martha Krejci: Yes, thank you so.
01:05:57.300 –> 01:05:59.310
Mike Malatesta: it’s actually very easy to say once you.
01:06:00.420 –> 01:06:11.670
Mike Malatesta: kind of put the fedex to it but but probably not easy for most people to spell so Martha Thank you so much for joining me it’s been been a pleasure exploring your story, and thank you for inspiring greatness and other people as well well.
01:06:11.700 –> 01:06:16.320
Martha Krejci: Thank you so much for having me this is one of the best interviews I’ve had so I appreciate you so much.
01:06:16.410 –> 01:06:17.340
Mike Malatesta: Oh, thank you.