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Matt Parry is the Co-Founder and CEO of The Good Crisp Company, the creator of the gluten-free canister potato chips that you feel good eating. Matt started the company in his home country of Australia. As the brand took off in the US, he made the decision in early 2019 to open a US headquarters and moved with his family to Colorado. Matt earned his undergraduate degree in marketing from the University of Southern Australia and his MBA from the University of Adelaide.
Matt began his career in the marketing and distribution of consumer-packaged goods, also known as CPG. Having had entrepreneurial tendencies from a young age – for example he opened and ran a snack shop in high school – Matt became convinced that he could leverage what he was doing to help other brands grow, into creating and leveraging his own brand. He was also becoming more concerned about his health and decided he wanted to clean up his diet and focus on gluten-free and more natural foods. The convergence of those two events led Matt to create a new potato chip flavor profile, in unique and recognizable packaging, which he debuted at the 2015 Natural Products Expo West in California. Since then, Matt has created a step by step strategy that has built on the traction he gained at that show into The Good Crisp company being available at more than 8000 independent grocers like Whole Foods and 4000 Walmart stores nationwide.
Mike and Matt cover a ton of great stuff in this episode, including the importance of consumer testing and feedback before launching a product, ripping off the band-aid in his decision to move his family to the US, how his partnerships with Presence Marketing and Circle Up Growth Partners have been instrumental in driving his company’s distribution growth and providing financial stability and why he doesn’t see his company as the David versus Goliath (who is this case would be Pringles story.
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And now here’s Matt Parry.
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