Shelby Scarbrough, Why I Want to Touch Every Corner of the World (#232)

Share this blog:

Shelby Scarbrough

Shelby Scarbrough is a serial entrepreneur, author, and speaker, who combines her background with public service to bring innovation in everything she’s involved in. Public service has had a key role in her life, as she began her career as a political appointee in the Reagan and Bush Administrations, first as Presidential Trip Coordinator in The White House. Shelby Scarbrough had the privilege of working with figures such as Pope John Paul II, Presidents Reagan, Bush, Ford, Carter and Nixon, President Walesa of Poland, Her Majesty Queen Elizabeth and members of the Royal Family, Prime Minister Margaret Thatcher, and Nelson Mandela, just to name a few. Thanks to her role, Shelby also planned events and meetings in the most exclusive locations in the world, including The White House, Vatican, Buckingham Palace, and The Kremlin.

Shelby Scarbrough grew up in a family of entrepreneurs, as her parents were franchisees for Burger King, where she worked from 15 years of age. This experience forged her entrepreneurial skillset, as she learned concepts such as showing up, being present, taking risks, and all the rest that comes with entrepreneurship, which proved to be invaluable for her future.

From Government Worker to Entrepreneur

After working for her parents, Shelby dropped out of college and started working for the Government. Most government jobs might seem slow when compared to being an entrepreneur, but that was not the case at the White House, where everything was quick, effective, and always ahead of the curve. After her career in the government, from which she has so many anecdotes and interesting stories to tell, Shelby Scarbrough started her entrepreneurial journey, something that she had always felt running inside her.

In 1990, she founded Practical Protocol, an international special events management organization focused on high-profile clients, and she even became a Burger King franchisee for almost 20 years, with 10 restaurants in Northern Virginia. A very interesting story considering that her first job at her parent’s Burger King. In the meantime, Shelby also focused on helping people, by co-founding the nCourage Entrepreneurs Angel Investment Group in 2010, which helps women entrepreneurs, and created the Award for Courageous Women Entrepreneurs for the Rice University Business Plan Competition.

Shelby Scarbrough has now created the Global School of Entrepreneurship, which she defines as the Entrepreneur’s MBA, and is focusing on pursuing joy in life while helping others do the same. She’s doing so with her eCommerce site dedicated to “All Things Joy” as a companion to her upcoming book The Joy Journey.

And now here’s Shelby Scarbrough.

Show Notes

[4:06] How’d it happen for Shelby?
[7:17] What is a Protocol Officer at the US Department of State?
[14:33] Going to the State Department
[19:41] On working at the family business
[25:09] Where she thought she was headed
[28:51] Interviewing for the job
[33:04] Getting comfortable in the White House
[35:42] Leaving government work and becoming an entrepreneur
[45:10 How she made the decision to leave
[47:49] On whether entrepreneurs are born or made
[52:31] Her motivation to start her program
[56:26] Who are ideal candidates and how do they find out about the program?
[58:58] Civility Rules
[1:07:36] Undaunted
[1:14:02] Outro

Full transcript below

Video on Why Shelby Scarbrough Wants to Touch Every Corner of the World

Watch Shelby Scarbrough Speaking at UN

Visit to Learn More About Shelby

How Civil Are You? Take Shelby’s Assessment to Find Out

Download a Free Chapter of Shelby’s Book, Civility Rules!

Get Shelby Scarbrough’s Book, Civility Rules

The Entrepreneur’s MBA Shelby Helped Fund

Connect with Shelby Scarbrough on LinkedIn

Get Motivation, Inspiration, and Ideas to Level Up Your Life.

Subscribe to the How’d It Happen Podcast

Want to be the first to know when new episodes are released?  Click here to subscribe

This image has an empty alt attribute; its file name is Howd-It-Happen-Podcast-Listen-on-Apple-Podcasts.jpg
This image has an empty alt attribute; its file name is Howd-It-happen-Podcast-List-on-Google-Podcasts.png
This image has an empty alt attribute; its file name is Howd-It-Happen-Podcast-Listen-on-Stitcher.png
This image has an empty alt attribute; its file name is Howd-It-Happen-Podcast-Listen-on-Spotify.png

Thank you for being a How’d it Happen listener. Please enter your email address below to subscribe, or subscribe on Apple Podcast, Stitcher, or wherever you like to listen.

Subscribe to My Newsletter


Write a Podcast Review

Also, podcast reviews are important to iTunes and the more reviews we receive, the more likely we’ll be able to get this podcast and message in front of more people (something about iTunes algorithms?).  I’d be extremely grateful if you took less than 30 seconds and 5 clicks to rate the podcast and leave a quick review.  Here’s how to do it in less than 30 seconds:

Click on This Link –

Click on the “Listen on Apple Podcast” Box

Click on “Open iTunes” – You will go directly to the iTunes page for the Podcast

Click on “Ratings and Reviews”

Click on the 5thStar (or whatever one makes the most sense to you 🙂

Podcast with Shelby Scarbrough. Why I Want to Touch Every Corner of the World.


shelby, people, protocol, white house, felt, books, entrepreneurs, interested, entrepreneurial, state department, imagine, put, mba, question, experience, glad, government, job, thought, liar


00:00:05.520 –> 00:00:16.560

Mike Malatesta: Okay everybody, welcome back to the show, and today I am so honored to be fulfilling my promise to you.


00:00:17.430 –> 00:00:28.590

Mike Malatesta: Which is to bring you an amazing success story with every episode, and I’m going to do that today with Shelby Scarborough. Shelby, thank you so much, and welcome to the show.


00:00:29.040 –> 00:00:30.540

Shelby Scarbrough: So great to be here. Thanks, Mike.


00:00:30.930 –> 00:00:42.720

Mike Malatesta: So let me tell you a little bit about Shelby before we get started, so you know what you’re in for so Shelby is an entrepreneur and author an angel investor and a speaker and then that’s just like just.


00:00:44.070 –> 00:00:49.350

Mike Malatesta: Like touching the surface, I don’t want to get into everything, because I don’t want to ruin all the surprises, but let me tell you.


00:00:49.950 –> 00:00:58.440

Mike Malatesta: A little bit more Shelby combines an entrepreneurial background, with the pride and responsibility of public service to bring new perspectives to each endeavor.


00:00:59.160 –> 00:01:07.110

Mike Malatesta: her career began as a political appointee in the Reagan and Bush administration’s first as presidential trip coordinator in the White House.


00:01:08.760 –> 00:01:17.310

Mike Malatesta: Which is a protocol off of men as a protocol officer at the US Department of State I’m gonna have to ask you what that is later shall because I want I don’t know.


00:01:18.960 –> 00:01:24.030

Mike Malatesta: So shelby’s worked with some pretty notable figures that you may recognize Pope john Paul the second.


00:01:24.210 –> 00:01:28.320

Mike Malatesta: For example, President Reagan Bush Ford Carter and Nixon.


00:01:29.970 –> 00:01:40.830

Mike Malatesta: President will ESA of Poland who, hopefully, hopefully, most of you remember lakh lakh Walesa right hahaha Queen Elizabeth members of the royal family.


00:01:41.820 –> 00:01:51.000

Mike Malatesta: Margaret Thatcher Nelson Mandela and the list goes on and on and on, so she’s she’s kept some pretty some pretty good company over the years she’s.


00:01:52.080 –> 00:01:58.350

Mike Malatesta: Planned events all over the world from the Vatican to Buckingham Palace, to the Kremlin, and of course the White House.


00:01:59.550 –> 00:02:08.550

Mike Malatesta: She founded practical protocol in 1990 as an as an international special events management and business protocol training organization.


00:02:09.240 –> 00:02:23.940

Mike Malatesta: Which specialize in custom designed plans which address the unique needs of high profile clients like diplomats and, like some of the people that that I mentioned previously and what’s interesting what you’ll find out is what shelby’s done with that business, since she started it.


00:02:25.650 –> 00:02:34.710

Mike Malatesta: kind of as one business and then she I call it shifted instead of pivoted but she shifted and and I’m interested to explore that with her.


00:02:35.850 –> 00:02:42.090

Mike Malatesta: she’s also been a burger King franchisee which I just find amazing I have my my mcdonald’s diet coke.


00:02:45.900 –> 00:02:46.170

Mike Malatesta: So.


00:02:46.830 –> 00:02:47.640

Shelby Scarbrough: ish and no less.


00:02:47.670 –> 00:02:48.990

Mike Malatesta: yeah sorry I didn’t.


00:02:49.050 –> 00:02:53.700

Mike Malatesta: Okay yeah it’s kind of I don’t know it’s my favorite I don’t know what to tell you.


00:02:54.150 –> 00:02:54.450



00:02:55.710 –> 00:03:01.320

Mike Malatesta: yeah so um in addition to that stuff and a lot of the stuff I didn’t mention one thing I do want to.


00:03:02.250 –> 00:03:11.700

Mike Malatesta: say is that she’s used her time in the last couple years really well, so one of the things that I’m most excited to talk with Shelby about and hopefully she’s most excited to talk about too is our global school.


00:03:13.020 –> 00:03:22.500

Mike Malatesta: of entrepreneurs, which is an MBA program that she has created and a school that she’s created and I love the idea of it so.


00:03:23.520 –> 00:03:32.610

Mike Malatesta: In addition to that she’s got so many Chairman ships and board ships and all of these things and i’ll put a bunch of them in the show notes, but it’s just it’s amazingly.


00:03:33.900 –> 00:03:39.960

Mike Malatesta: Impressive so I’m Shelby I start every show, with the same simple question how did it happen for you.


00:03:41.880 –> 00:03:51.090

Shelby Scarbrough: Well, where can we start right on ramps I look at, I think I immediately see the Beltway of Washington DC as the image and there’s a lot of on ramps and off ramps you know to to.


00:03:51.630 –> 00:03:59.580

Shelby Scarbrough: navigating Washington, but when you think about it in terms of an entrepreneurial journey it’s the same thing there’s lots of ways, on and lots of ways off.


00:04:00.720 –> 00:04:09.270

Shelby Scarbrough: But, for me, I mean literally I was born into an entrepreneurial mindset from my family and one of my the things that kind of.


00:04:10.440 –> 00:04:16.350

Shelby Scarbrough: motivates me is a little bit of the question of our entrepreneurs born or made, and I would argue, I could argue both sides.


00:04:17.970 –> 00:04:31.800

Shelby Scarbrough: The so I just I was born Burke working in a burger king, you know I not literally, but when I was 15 my parents began that journey for themselves, and we were right there along the way my sisters and I.


00:04:32.670 –> 00:04:39.960

Shelby Scarbrough: sweeping the floor cleaning the dining room and then eventually working every position, there was, including taking apart shake machines and things like that.


00:04:40.380 –> 00:04:52.050

Shelby Scarbrough: So I management and all those you know the training programs that came along with it, so we we got you know our hands dirty early on in and learned really great skill sets about.


00:04:52.980 –> 00:05:01.800

Shelby Scarbrough: showing up and being present and giving it your all and what it means to be a business owner what it means to take risk and what it means to employ people.


00:05:02.820 –> 00:05:10.560

Shelby Scarbrough: But then I left college, I went to college and left college and went and enjoying the government it’s just probably the most opposite.


00:05:11.190 –> 00:05:24.480

Shelby Scarbrough: possible form of the work you could do except that I think that the parallel is I was really fortunate enough to have my my real first full time job was that in the Reagan White House and.


00:05:25.020 –> 00:05:31.380

Shelby Scarbrough: Have all the branches of government and all the departments and all the offices, you could work in the White House is pretty.


00:05:31.980 –> 00:05:46.230

Shelby Scarbrough: is close to an entrepreneurial endeavor, as you can find in government, because it has to move quickly, it has to think quickly, it has to be prepared on the front edge of everything, ahead of the curve setting the standards innovating.


00:05:46.890 –> 00:05:51.300

Shelby Scarbrough: You know you have it’s if people always compare it to the West wing or ask the West wing.


00:05:52.170 –> 00:05:58.470

Shelby Scarbrough: friends from different countries often say to me, is it like working in the West wing in the TV show, and I would say.


00:05:59.220 –> 00:06:09.330

Shelby Scarbrough: sort of it’s you know it’s usually a little calmer than the the TV show portrayed but at the same time, you had to work on three levels at all times, you know there’s the political there’s the governance.


00:06:09.660 –> 00:06:26.910

Shelby Scarbrough: level and then there’s the interpersonal level you’re caught diplomatic level you’re constantly everything you do is wait in three levels so you end up learning to think in 3D and that, so the long short drive here to off a cliff I guess is that that’s where it all started for me.


00:06:28.710 –> 00:06:29.250

Shelby Scarbrough: I did happen.


00:06:30.150 –> 00:06:32.730

Mike Malatesta: Okay, well, hopefully we don’t go off a cliff but if.


00:06:32.730 –> 00:06:33.210

Mike Malatesta: They do.


00:06:33.480 –> 00:06:36.570

Mike Malatesta: We will execute a parachute and we will land safely.


00:06:36.570 –> 00:06:37.020



00:06:38.070 –> 00:06:41.850

Mike Malatesta: We started this podcast late at 1111 and that’s your favorite so.


00:06:42.180 –> 00:06:42.630

Shelby Scarbrough: we’re gonna.


00:06:43.260 –> 00:06:45.240

Mike Malatesta: it’s not gonna work, so thank you for that I gotta.


00:06:45.660 –> 00:06:48.870

Mike Malatesta: I first I do want to ask about the protocol position because a.


00:06:50.190 –> 00:06:55.620

Mike Malatesta: Protocol officer at the US Department of State just so people have an understanding of what that is because I don’t know.


00:06:56.040 –> 00:07:05.100

Shelby Scarbrough: yeah a common misperception is that the office of Protocol is in the White House, and it may be slightly technical difference it’s basically it’s based in the.


00:07:06.240 –> 00:07:13.440

Shelby Scarbrough: State Department right just literally inside the front door, the State Department because we’re sort of the front face the first face and we help coordinate.


00:07:14.190 –> 00:07:26.130

Shelby Scarbrough: The visits of Heads of State and kings Queens Prime Ministers and Foreign Ministers to Washington DC to visit the President of the United States and to visit Congress, and we take care of.


00:07:26.550 –> 00:07:34.140

Shelby Scarbrough: As a protocol officer, we take care of the programs the distinction between what I did at the White House was the skill sets were essentially the same with the added.


00:07:34.560 –> 00:07:47.640

Shelby Scarbrough: twist of a lot more international interaction at the State Department because we’re constantly dealing with the embassies and the ambassadors and this teams from the foreign delegations, whereas at the US.


00:07:48.090 –> 00:07:58.410

Shelby Scarbrough: In the White House, we were dealing with the President, as the client, so to speak, and taking taking him through his paces planning his day down into three to five minute segments and.


00:07:58.770 –> 00:08:11.880

Shelby Scarbrough: getting through setting up the events and walking him through that So if I was in the White House, we would be setting up for a visit of a Head of State from that perspective, but at the State Department my my client was the head of state.


00:08:12.270 –> 00:08:17.220

Shelby Scarbrough: And, and looking at it through their lens and getting them where they needed to go to meet the President.


00:08:17.820 –> 00:08:25.140

Mike Malatesta: Okay got it and does the does the term protocol come into play, because it’s not just the logistics of all that but it’s.


00:08:27.360 –> 00:08:35.880

Mike Malatesta: I don’t know the cultures and you know, making sure that everybody’s aware of what you can do what’s appropriate what’s not appropriate, or is that.


00:08:36.480 –> 00:08:48.480

Shelby Scarbrough: Yes, the word protocol is Greek and it literally means first glue So if you think it’s not very sexy, but if you think about it in terms of what we’re trying to do is create a bond, you know in our role is.


00:08:49.110 –> 00:08:54.360

Shelby Scarbrough: Look, I mean it all your introduction I sit and listen to it, and I think oh it’s almost embarrassing because it’s just.


00:08:55.320 –> 00:08:58.680

Shelby Scarbrough: it’s just almost embarrassing, but the point is because I know.


00:08:58.920 –> 00:09:09.180

Shelby Scarbrough: The the nitty gritty dirty stuff not not ugly stuff but just that you have it’s not as glamorous as it sounds all the time, and what I did was I’m not in charge of world peace.


00:09:09.450 –> 00:09:16.470

Shelby Scarbrough: But I was a facilitator and implement her, and you know, have a helper and bringing together.


00:09:16.890 –> 00:09:25.800

Shelby Scarbrough: Two countries or three countries are 10 countries and our leaders to talk to one another, so my role look I was 22 years old, when I started the White House how important, could I have been.


00:09:26.220 –> 00:09:35.490

Shelby Scarbrough: But I had a lot of pride in the fact that I was part of that process to bring people together and we had a high degree of professionalism and perfection.


00:09:35.940 –> 00:09:48.300

Shelby Scarbrough: Well I’ve come to understand and learn is not really the true objective, or at least it’s not my objective anymore that excellence is, but we, when you start out in a job that expects perfection, and then you back off from there.


00:09:49.410 –> 00:10:05.850

Shelby Scarbrough: it’s it gives you such great training ground for expectations and and professionalism and your attitude about everything, so this was sort of kind of my I don’t know, I was it was a gift, I was given to be able to do this job in it for our country and for the President.


00:10:06.480 –> 00:10:08.970

Mike Malatesta: I like the way you put that excellence not perfection.


00:10:11.070 –> 00:10:15.930

Shelby Scarbrough: And, well, we had a you know, we had a fun I just talked about this in our and we’ll get into the business will stuff but I.


00:10:16.110 –> 00:10:20.940

Shelby Scarbrough: just talked about this in our recent most recent class was the idea that.


00:10:22.170 –> 00:10:27.420

Shelby Scarbrough: You know, giving feedback providing feedback and professional feedback it’s often very difficult.


00:10:27.960 –> 00:10:33.300

Shelby Scarbrough: To provide constructive feedback and there’s a kind of a formula for there a couple of different formulas for it.


00:10:33.600 –> 00:10:39.210

Shelby Scarbrough: But one of the things that we did in Protocol my boss and protocol that time was a woman named bunny Murdoch and she.


00:10:39.510 –> 00:10:44.160

Shelby Scarbrough: She was the deputy chief of protocol, and we would come back from a visit having executed a visit.


00:10:44.370 –> 00:10:52.920

Shelby Scarbrough: There would be one of us would be in charge of the visit and the rest of us would support it, and then we would just rotate so we got used to being leaders and followers and implemented and drivers.


00:10:53.550 –> 00:11:04.440

Shelby Scarbrough: All the time and team players and we would come back and talk about things in terms of what was the story okay let’s talk about the story what went wrong is what we were talking about so we celebrated.


00:11:04.740 –> 00:11:10.080

Shelby Scarbrough: The funny part of the fact that nothing was perfect, even though we were striving for perfection.


00:11:10.380 –> 00:11:18.300

Shelby Scarbrough: And we recognize and own the fact that when something went wrong and those actually ended up being the best stories, because if nothing ever went wrong there was nothing to talk about.


00:11:18.600 –> 00:11:24.960

Shelby Scarbrough: And, but we also tried to learn from those so that that wasn’t a mistake that got repeated if it was something we could control.


00:11:25.290 –> 00:11:32.670

Mike Malatesta: got it that reminds me a lot of I had a fellow on my podcast cujo Turner.


00:11:33.780 –> 00:11:44.010

Mike Malatesta: Who is a fire fighter pilot and he talked about this debrief thing that they did after every mission, whether it’s a training mission or national mission or wherever, where they would.


00:11:44.700 –> 00:11:53.760

Mike Malatesta: Basically, do what you just described, you know let’s let’s talk about butts tell the story about what actually happened and let’s see you know where we did.


00:11:55.170 –> 00:12:00.570

Mike Malatesta: You know, maybe we we did excellent or maybe perfect and where we you know have opportunities to improve.


00:12:01.470 –> 00:12:11.760

Mike Malatesta: And sounds like something that that you that you learned how to do at an early age, and I think that is something that now, not a lot of people get the opportunity to do, because now.


00:12:12.750 –> 00:12:22.980

Mike Malatesta: And I don’t know if this is the right way to say it, but it’s it’s kind of hard like you said, giving feedback, you know people are so used to hearing that you, like everything that they’re doing that it’s.


00:12:23.820 –> 00:12:24.090

Mike Malatesta: More.


00:12:24.690 –> 00:12:26.490

Mike Malatesta: it’s more difficult to have these really.


00:12:28.410 –> 00:12:32.250

Mike Malatesta: Productive debriefs or whatever you call them.


00:12:33.480 –> 00:12:36.870

Mike Malatesta: about getting better because nobody wants to think that they didn’t do.


00:12:37.920 –> 00:12:38.250



00:12:39.300 –> 00:12:44.490

Shelby Scarbrough: yeah I mean we all make mistakes and and things happen that are out of our control.


00:12:44.760 –> 00:12:54.240

Shelby Scarbrough: But if you learn from them, then you can start to anticipate things, so I think that was one of the greatest gifts that I had from that era of my life was to anticipate anticipation learning to.


00:12:54.690 –> 00:13:06.840

Shelby Scarbrough: Be three steps ahead and in the office I worked in was the office at the White House was the office of presidential advanced, so the words the words in the Office have meaning protocol, creating that bond.


00:13:07.230 –> 00:13:12.300

Shelby Scarbrough: And you know people think of Protocol or etiquette manners all those kinds of things as.


00:13:13.620 –> 00:13:16.770

Shelby Scarbrough: ways to create differences with us and and.


00:13:18.240 –> 00:13:29.280

Shelby Scarbrough: Distance when really the the point of them is to help us have a common communication platform, so that we can then get past those basic things and be able to actually talk about substance of stuff.


00:13:31.530 –> 00:13:33.000

Shelby Scarbrough: It was such great training ground.


00:13:33.300 –> 00:13:44.970

Mike Malatesta: yeah because, as you were saying that I was thinking okay so we’re 99 point you know 9% the same and we’re point 1% different because of where we grew up or what our religion is our parents or whatever so let’s.


00:13:45.240 –> 00:13:52.800

Mike Malatesta: figure out a way to get that part out of the way so we’re not messing you know just getting off on the wrong foot and then the 99.9%.


00:13:53.820 –> 00:13:58.980

Mike Malatesta: That we have in common, we can start to have a dialogue towards progress on whatever it is we’re trying to make progress on.


00:13:59.250 –> 00:14:00.930

Shelby Scarbrough: Exactly exactly.


00:14:01.770 –> 00:14:04.200

Mike Malatesta: So when you went to the State Department was that.


00:14:05.520 –> 00:14:08.460

Mike Malatesta: Promotion that you how did you get selected.


00:14:10.620 –> 00:14:11.340

Shelby Scarbrough: Did it happen.


00:14:11.550 –> 00:14:12.570

Mike Malatesta: yeah yeah.


00:14:12.630 –> 00:14:23.130

Shelby Scarbrough: Well, I remember very, very well, a friend of mine, the, the wife of one of my very first boss in Washington, was the.


00:14:24.030 –> 00:14:31.200

Shelby Scarbrough: His wife was the assistant Chief of protocol in the ceremonials office it’s divided by visits and ceremonials and.


00:14:32.100 –> 00:14:40.140

Shelby Scarbrough: sort of the than the bureaucracy aspect of it, too, and so she puts on the parties basically right all the flowers all those wonderful things that.


00:14:40.860 –> 00:14:49.680

Shelby Scarbrough: that she was so expert at so she was in Moscow and we were in Moscow and now remember in the time that we were there was with President Reagan.


00:14:50.040 –> 00:14:57.180

Shelby Scarbrough: Was the Cold War, and it was glasnost and perestroika and all of this kind of stuff so it was just the beginning of the fall.


00:14:57.690 –> 00:15:04.830

Shelby Scarbrough: And, but they were listening to everything we did, and we, we had no privacy, we were in a thing called a new office building.


00:15:05.430 –> 00:15:13.980

Shelby Scarbrough: which was part of the embassy, but it was riddled with bugs and they they knew it so they could never occupy it they decided not to but they put us the presidential advance team there.


00:15:14.340 –> 00:15:24.450

Shelby Scarbrough: But we knew that we were being watched and listened to so whenever we had to have a conversation we had to go into one of those looks like a big walk in refrigerator you know, is a private conference room that had.


00:15:25.440 –> 00:15:30.060

Shelby Scarbrough: Protection around it, so that they couldn’t nobody could listen to what was being said inside.


00:15:30.750 –> 00:15:37.950

Shelby Scarbrough: So this woman Pam Ahern and asked me if I could take a walk and walk down because she might have a private conversation with me and I.


00:15:38.580 –> 00:15:50.490

Shelby Scarbrough: laughed because I thought well the Russians are going to know what we’re talking about I should say the Soviets are going to know what we’re talking about, but you know the my colleagues aren’t that’s the only privacy, we had.


00:15:50.970 –> 00:15:56.340

Shelby Scarbrough: And she said I’m lucky Roosevelt Ambassador Roosevelt, who is the chief of protocol.


00:15:56.550 –> 00:16:10.620

Shelby Scarbrough: is interested in knowing if you know anybody who would be interested in in opening we have in the protocol office for a visits officer, which is the logistics side the train planes trains automobiles it’s the overall visit coordinators.


00:16:11.100 –> 00:16:16.230

Shelby Scarbrough: And I said Oh well, let me think about that, and she goes no you’re not understanding me.


00:16:16.650 –> 00:16:27.270

Shelby Scarbrough: Mrs Roosevelt I think she misses Roosevelt had an ambassador Roosevelt had a kind of a code and I don’t know if it was a you know, a formal agreement, but that they wouldn’t poach people from each other’s offices.


00:16:27.540 –> 00:16:37.140

Shelby Scarbrough: So she was trying to do it in a diplomatic way and sort of say hint hint we want to see if you’re interested and I said oh it kind of hit me and.


00:16:38.100 –> 00:16:46.890

Shelby Scarbrough: When we flew out of Moscow to London with the President, he was going to debrief Margaret Thatcher after his summit with Mikhail Gorbachev.


00:16:47.250 –> 00:16:53.130

Shelby Scarbrough: And I was on the backup plane so it’s the same looks like air force one only it’s the the other plane that follows and.


00:16:53.430 –> 00:17:00.360

Shelby Scarbrough: I was on that plane going to London with and I was seated next to Julie Peters Meyer, who at the time was in Julie Andrews.


00:17:00.690 –> 00:17:08.910

Shelby Scarbrough: And she was going to me my immediate boss, and she was head of visits, and so I had an interview with her on the plane coming back from scout to.


00:17:09.600 –> 00:17:16.710

Shelby Scarbrough: to London and it kind of, and then I met Ambassador Roosevelt formally in her office, and she offered me the job, so it.


00:17:17.070 –> 00:17:23.550

Shelby Scarbrough: was pretty quick and it was it felt right it I loved working in the advanced office I had gone through a time where I was sort of.


00:17:23.910 –> 00:17:38.100

Shelby Scarbrough: Not super happy there and I don’t really know why looking back at it, but I finally kind of embraced everything there and and then, but then, when I was offered this job it really felt like the right move Okay, it was it was a great great change okay.


00:17:38.370 –> 00:17:41.490

Mike Malatesta: Well, good I I thank you for all that information to.


00:17:42.150 –> 00:17:42.390

Shelby Scarbrough: Do.


00:17:42.450 –> 00:17:47.070

Mike Malatesta: I’ve read I’ve read books about and see movies about you know what it was like with.


00:17:48.480 –> 00:17:51.840

Mike Malatesta: You know the bugs probably still is that way in in Russia, but.


00:17:52.350 –> 00:17:53.430

Shelby Scarbrough: yeah I can I can.


00:17:53.490 –> 00:18:04.770

Mike Malatesta: I imagine this you know, the thing that on a football game where they put the injured player in when they you know check them out on the sidelines, I thought about your little conference pop up conference room or whatever, and I would.


00:18:04.770 –> 00:18:13.680

Shelby Scarbrough: tell him that that sort of look like that that had to be bigger you know these radio waves trying to you know hit it and to hear what we were saying we weren’t usually talking about massively you know.


00:18:14.190 –> 00:18:20.310

Shelby Scarbrough: Again, not talking about knew I wasn’t talking about nuclear proliferation, we were talking about where the microphone was going to go into rooms.


00:18:21.450 –> 00:18:30.780

Mike Malatesta: it’s not to be weird to know that you were being oh yeah and everything was being even I mean listen to is one thing watched as another you don’t know where you know.


00:18:31.350 –> 00:18:45.120

Shelby Scarbrough: Very strange and the hotel the hotel rooms had no shower curtains and we were told that by CIA briefings and things that the there were cameras in the mirrors in the bathrooms which was so disconcerting.


00:18:45.480 –> 00:18:55.440

Shelby Scarbrough: So, whether they’re really we’re not, I have no idea, but I just I decided to embrace my inner exhibitionist and and and just you know.


00:18:56.730 –> 00:18:57.870

Shelby Scarbrough: Whatever know people.


00:18:58.260 –> 00:19:00.990

Shelby Scarbrough: This is what gets you going right.


00:19:01.050 –> 00:19:01.980

Mike Malatesta: here’s a thrill you.


00:19:02.160 –> 00:19:03.360

Mike Malatesta: Yes, Russian guy.


00:19:03.480 –> 00:19:06.990

Shelby Scarbrough: I’m here to do a job and I’m there I’m not that fascinating so.


00:19:08.580 –> 00:19:13.110

Mike Malatesta: When you were when you were working in the restaurants, you and your sisters.


00:19:14.280 –> 00:19:22.830

Mike Malatesta: Was it the kind of thing, where you enjoyed what you were doing or was it the kind of thing, where you were like my parents are making you work in the restaurant type thing.


00:19:23.880 –> 00:19:36.720

Shelby Scarbrough: You know There probably was a bit of both um we We liked it, it was exciting, there were you know, it was a family affair, and a lot of ways, because while my parents were there.


00:19:37.620 –> 00:19:46.620

Shelby Scarbrough: Many, many, many, many hours after they started the business it just took off in a way, they never anticipated my mean this was something my mother was going to do on her own and it just.


00:19:46.890 –> 00:19:58.260

Shelby Scarbrough: exploded such that within I have to get them to remind me what within six months or a year, my dad was you know, had been trying to do both things and he left his he was a.


00:19:59.100 –> 00:20:05.820

Shelby Scarbrough: kind of a senior executive at Dean witter and he left and and decided to do this full time with my mom.


00:20:06.210 –> 00:20:17.670

Shelby Scarbrough: And so they you know we we there were days when it was great and there were days when it was like oh my God I can’t eat another hamburger I can’t make another hamburger and you know.


00:20:18.360 –> 00:20:36.210

Shelby Scarbrough: You learn a lot about human nature, you learn a lot about management you learn a lot about yourself in that process, and you know at 15 1617 years old I’m not sure how self aware, I was, but it was definitely a learning process that benefited all of us, to this day okay well.


00:20:36.240 –> 00:20:40.200

Mike Malatesta: If you’re if you’re anything like me when you were those ages you thought you were self aware.


00:20:41.850 –> 00:20:44.760

Mike Malatesta: and probably very knowledgeable about a lot of things.


00:20:45.960 –> 00:20:50.580

Mike Malatesta: Now you look back and you go, you know my self awareness was pretty low and I really didn’t know much either, but.


00:20:52.470 –> 00:21:07.710

Shelby Scarbrough: I tend to have a little I’m a little impatient with the that age group these these days when I see what I think i’ll just use an image of you know leaning on a counter in a working restaurant right leaning on the counter when there’s nothing to do.


00:21:08.070 –> 00:21:17.820

Shelby Scarbrough: And I learned early on that there’s always something to do and we don’t stop and we don’t lean and we don’t just stare off into space there’s something that can be dying.


00:21:17.880 –> 00:21:18.270

Mike Malatesta: All.


00:21:18.330 –> 00:21:26.220

Shelby Scarbrough: you’re being paid to work a shift and be productive and you have a break for a reason and you use that time for the break and.


00:21:26.580 –> 00:21:33.210

Shelby Scarbrough: So these restaurants were so busy that there was never really downtime it was a whole different time in place in our.


00:21:33.750 –> 00:21:42.300

Shelby Scarbrough: Country and societies dining options and they were busy so you know we didn’t lean so when you I think about.


00:21:43.020 –> 00:21:59.190

Shelby Scarbrough: Generations of recent generations of kids who are kind of like lost and don’t really know what to do and or don’t really think ahead or want to anticipate needs and so I’m I’m well I’m a patient trainer in some ways I’m I’m also not I also.


00:22:00.300 –> 00:22:06.180

Shelby Scarbrough: push people to recognize it just metaphorically, we can always be wiping off the counter or sweeping the floor.


00:22:06.780 –> 00:22:09.660

Mike Malatesta: yeah it sounds like you work best with someone who’s willing to be trained.


00:22:10.320 –> 00:22:22.860

Shelby Scarbrough: Yes, yes and but we you know, in the in that restaurant industry, we had people who, especially then we had both the high school, you know football team and and working there and we also had.


00:22:24.480 –> 00:22:38.310

Shelby Scarbrough: during school hours and not you know, we had people who were challenged in some ways, in that this they couldn’t find other jobs they couldn’t they it was the maximum their skill sets could handle, and so it was a really great.


00:22:39.570 –> 00:22:52.200

Shelby Scarbrough: view into how to manage people and how to motivate people of all different kinds of experience levels and skill sets and abilities and so we we definitely tried to help people who.


00:22:52.650 –> 00:23:01.050

Shelby Scarbrough: who found value and meaning and purpose in in working the broiler at a burger king and it all too often those jobs are maligned and.


00:23:01.890 –> 00:23:15.960

Shelby Scarbrough: downtrodden as an invaluable and not good jobs, I always hear good jobs, you know make good jobs, but these jobs were built to be for first first great first jobs to learn how to show up and be on time and do your job.


00:23:16.350 –> 00:23:25.350

Mike Malatesta: yeah I, I agree with you there’s so many so many times, it seems like people who are making those kinds of judgments are people who are saying well.


00:23:26.040 –> 00:23:38.700

Mike Malatesta: With my background in my college degree, for example, why would Why would someone go work at their or why would someone pick up garbage or why would someone you know clean a septic tank or why would someone sweep the streets and it’s like.


00:23:40.590 –> 00:23:42.330

Mike Malatesta: You know I kind of look at that and I go.


00:23:43.560 –> 00:23:44.340

Mike Malatesta: How dare you.


00:23:44.370 –> 00:23:45.900

Mike Malatesta: yeah I mean.


00:23:47.850 –> 00:23:54.120

Mike Malatesta: People what’s important that people are doing meaningful work and every job out there.


00:23:55.350 –> 00:23:56.820

Mike Malatesta: I think, yes, is meaningful.


00:23:57.480 –> 00:23:58.920

Shelby Scarbrough: and have pride in their work.


00:23:59.040 –> 00:23:59.460

Mike Malatesta: Right.


00:23:59.610 –> 00:24:09.180

Shelby Scarbrough: You know, do it, to the best of their ability and i’ll tell you what being a manager of a burger King or mcdonald’s or any kind of restaurant at all, is it not an easy job.


00:24:09.270 –> 00:24:11.730

Shelby Scarbrough: it’s a hard and I knew that I didn’t want I knew it was.


00:24:11.970 –> 00:24:26.280

Shelby Scarbrough: Not I knew early on, I didn’t want to do it full time because it was not an easy job right and I have different skill sets, I think that benefited my life in other ways, but those those early trainings are were foundational and fundamental to.


00:24:26.730 –> 00:24:31.620

Shelby Scarbrough: My own ability to do what I was able to do with my life yeah good for you.


00:24:33.210 –> 00:24:36.240

Mike Malatesta: more of us need to have that same type of experience, I think.


00:24:37.560 –> 00:24:37.830

Shelby Scarbrough: For.


00:24:37.980 –> 00:24:46.020

Mike Malatesta: us about you tell us about you know what the direction you went when you got out of college Shelby but what was the direction you thought you were headed when you went in.


00:24:47.790 –> 00:24:57.690

Shelby Scarbrough: Oh yeah so I was probably I think I suffered from the same thing, I still suffer from which is an interest in a lot of different things so.


00:24:59.640 –> 00:25:10.350

Shelby Scarbrough: What ended up happening is the things I was drawn to along the way, ended up adding up to an Aha of Oh, of course, no wonder, I ended up in logistics and the wonder I ended up organizing things and.


00:25:10.590 –> 00:25:20.790

Shelby Scarbrough: Because it just sort of one thing built on another I was always interested I took a concert promotion course from what’s the guy, who was the main concert guy in the 70s, you know, everybody knew his name.


00:25:21.090 –> 00:25:35.790

Shelby Scarbrough: That did big concerts the festivals, and things like that, and he did a seminar kind of thing at UCLA and I was drawn to sign up for that and listened, so all of these kinds of things along the way, led me to to.


00:25:37.260 –> 00:25:44.370

Shelby Scarbrough: Probably where I was supposed to go, but it was a little serendipitous you know I mean just the bottom line is I took.


00:25:44.910 –> 00:25:52.590

Shelby Scarbrough: I took advantage of the opportunities as they kind of came across my dad has a set of phrases, we were growing up that was somebody else’s it wasn’t his but.


00:25:52.920 –> 00:25:57.270

Shelby Scarbrough: He would say you know luck, is the place where preparation and opportunity meet, so I just feel like.


00:25:57.810 –> 00:26:07.050

Shelby Scarbrough: Things that came across my radar I was ready for, and I just that wasn’t luck, it was just I just it just was the right time in the right place and I took advantage of it and.


00:26:08.010 –> 00:26:11.160

Shelby Scarbrough: learn from it and move on, and so I think what happened is.


00:26:11.820 –> 00:26:28.380

Shelby Scarbrough: My life went in the direction it was supposed to go in, but I didn’t drive it that way, I didn’t it wasn’t deliberate I want to go to work in the White House and do presidential advance, I had no idea that job existed until six weeks before I took the job and how did that.


00:26:28.440 –> 00:26:34.650

Mike Malatesta: You talk to us about how the State Department job came along, but how did this happen, how did this happen.


00:26:35.190 –> 00:26:45.600

Shelby Scarbrough: So that was basically through volunteering, you know I just got in the game, I went and I was it was interviewing for all kinds of different jobs out of college, I had just graduated in June of.


00:26:46.290 –> 00:26:57.930

Shelby Scarbrough: Many hundred million years ago and I was looking for a job, just like every college kid at that point interviewing with all different things, so it could have been advertising, it could have been it was marketing, it was brand management, it was.


00:26:58.380 –> 00:27:07.980

Shelby Scarbrough: you name it and I was leveraging whatever introductions were offered to me through family and friends and and just the cold calling and all those kind of things.


00:27:08.340 –> 00:27:13.710

Shelby Scarbrough: And while I was absolutely interested in all of them, I think that that probably what came across.


00:27:14.010 –> 00:27:21.720

Shelby Scarbrough: In the interviews and why I actually didn’t get any of those jobs is I wasn’t focused on I was that wasn’t my passion 100%.


00:27:22.050 –> 00:27:31.530

Shelby Scarbrough: And that I was it was a bummer at the time, but you know things work out for a reason, and I think I was meant to do these other things, so I was not meant to get those jobs.


00:27:31.800 –> 00:27:45.720

Shelby Scarbrough: But because, if I had gotten the job as a you know, a junior broker at Dean witter because my father introduced me to the office manager my life would have been very, very different and I’m very grateful for the fact that he turned me down.


00:27:46.830 –> 00:27:55.290

Shelby Scarbrough: And he said come back when you have a little experience, although, although I walked out of that person’s office, and there was a guy that was in high school with me.


00:27:55.650 –> 00:28:07.800

Shelby Scarbrough: Who wasn’t any smarter wasn’t any more interesting or more talented and he was standing there with having had worked there for six months, and so I you know we look back and there was a little bit of.


00:28:08.640 –> 00:28:19.080

Shelby Scarbrough: Interesting inequities and we had to we had to had to prove women definitely had to prove ourselves in different ways, then, and so, but I want to thank him for turning me down.


00:28:20.640 –> 00:28:21.120

Shelby Scarbrough: And then.


00:28:21.360 –> 00:28:27.390

Mike Malatesta: The did you interview at the White House or did you interview outside of the White House before you got that job okay.


00:28:27.750 –> 00:28:30.480

Shelby Scarbrough: So that’s a good question, so I volunteered at the.


00:28:31.530 –> 00:28:43.380

Shelby Scarbrough: Political convention in Dallas Texas and 84 so that was President reagan’s reelection convention, where they renominated him for the second term I volunteered I painted signs, I was one of 2000.


00:28:43.890 –> 00:28:52.620

Shelby Scarbrough: Students young volunteers people, just like me kind of out of in high school or in college and out of college and interested in politics, I.


00:28:52.920 –> 00:29:03.450

Shelby Scarbrough: wasn’t sure if that was my destiny, but I had an interest in what was going on, and so I threw a burger King franchisee in southern California, in Santa Barbara.


00:29:03.870 –> 00:29:12.960

Shelby Scarbrough: She her husband had been involved in the Nixon era White House and so she connected me with the people involved with the Convention, and I showed up, not knowing a soul and just.


00:29:13.350 –> 00:29:20.580

Shelby Scarbrough: got to work, and so one of the things that I happen, I tell the story is I don’t like salami sandwiches and that’s why my whole career went the direction.


00:29:22.860 –> 00:29:23.100

Shelby Scarbrough: Is.


00:29:23.340 –> 00:29:24.960

Mike Malatesta: Like sandwiches don’t work out.


00:29:25.080 –> 00:29:34.320

Shelby Scarbrough: Exactly you know just don’t so they were passing out in a huge box of salami sandwiches for all of these like 2000 volunteers and it wasn’t these cute little.


00:29:35.130 –> 00:29:43.110

Shelby Scarbrough: You know containers that we have these days for box lunches it was a massive box with 2000 sandwiches piled on top of each other.


00:29:43.560 –> 00:29:50.670

Shelby Scarbrough: And they were disgusting, and so I couldn’t even bring myself to eat it, and so I didn’t but What else do you do you stand there, while everybody’s eating and.


00:29:50.940 –> 00:29:59.070

Shelby Scarbrough: So I I just got on the other side of the table and started handing them out with the people who were organizing it, and that was an unintentional but very.


00:30:01.410 –> 00:30:05.580

Shelby Scarbrough: pivotal moment because I got to know the people who were in charge.


00:30:05.910 –> 00:30:10.140

Shelby Scarbrough: And they got to know me I became a distinct person outside.


00:30:10.230 –> 00:30:19.710

Shelby Scarbrough: outside of 2000 now I’m one of 2000 instead of one of the 2000 and that really made all the difference, so I got to meet the people who were organizing it and.


00:30:20.220 –> 00:30:32.580

Shelby Scarbrough: One of the presidential advanced guys, who was in charge of the young young group the youth groups for rallies we ran in with signs and you know yelling at the night when they say oh and nominating the President is kind of exciting and he said come work on.


00:30:33.690 –> 00:30:43.920

Shelby Scarbrough: On the campaign and in California when the President kicks it off, it was a Labor day kickoff so that was in August of that same year, and so September I went and volunteered for a week.


00:30:44.190 –> 00:30:52.830

Shelby Scarbrough: And then they called me they said, you should work on the inaugural committee if he works if he gets reelected and I said great and I walked away kind of going I don’t know what the inaugural coming.


00:30:54.750 –> 00:30:54.870

Mike Malatesta: up.


00:30:55.290 –> 00:30:59.070

Shelby Scarbrough: So I called I called the people who are in charge of me and name Jim hooley and.


00:30:59.580 –> 00:31:08.040

Shelby Scarbrough: Who I’ve worked with on this week long thing, and I said I’m calling to see about you know how I could maybe work on the inaugural Committee, and he said well I’m calling to offer you a job on the committee.


00:31:08.880 –> 00:31:16.890

Shelby Scarbrough: So I flew back to Washington with you know, a round trip ticket my dad’s advice was you know negotiate your salary, so you can get home.


00:31:18.390 –> 00:31:24.510

Shelby Scarbrough: thanks for the vote of confidence and practical, pragmatic good good fatherly advice and.


00:31:25.260 –> 00:31:34.290

Shelby Scarbrough: But I use the backside of that ticket to come home and pack more clothes move back to Washington, where I ended up there for 28 years and.


00:31:34.860 –> 00:31:45.030

Shelby Scarbrough: Because I had been offered at the end of that myself and many other colleagues who worked on the inaugural committee were offered jobs in the administration and I was fortunate enough to be offered one in the events office.


00:31:45.780 –> 00:31:58.170

Mike Malatesta: And by the way, in that story you just told it was the lesson from burger King came out with the salami sandwiches right there’s work to be done if there’s a box of sandwiches here and they even though I can’t I’m not eating any of them.


00:31:58.860 –> 00:32:02.010

Mike Malatesta: And it is lunchtime, or whatever I’m gonna I’m gonna distribute them.


00:32:02.070 –> 00:32:03.060

Mike Malatesta: And look what led you.


00:32:03.390 –> 00:32:04.410

Shelby Scarbrough: idle hands right you.


00:32:04.530 –> 00:32:05.190

Shelby Scarbrough: don’t yeah.


00:32:05.460 –> 00:32:20.640

Shelby Scarbrough: there’s never the job there’s always something to get done so I just helped it was sort of a you’re right, it was so probably it was a natural instinct or or learned instinct so I’m my parents and from that work experience but yeah keep busy, and maybe a personally.


00:32:21.870 –> 00:32:28.740

Shelby Scarbrough: Personal insecure preservation mechanism so that you know I had a purpose for being there, instead of just.


00:32:31.290 –> 00:32:32.790

Shelby Scarbrough: Just whatever it is at work.


00:32:33.720 –> 00:32:51.810

Mike Malatesta: Do you remember how long it took you to be comfortable working in the White House, because I imagine you’re 22 you come in, you you’ve you’ve been a volunteer now your employee and where do they where do you put you they put you right in the White House right in the thick of things.


00:32:53.070 –> 00:32:58.980

Mike Malatesta: But you said before you know very junior of course you’re super junior and I just I’m just trying to imagine what it.


00:33:00.330 –> 00:33:05.250

Mike Malatesta: yeah, what do you remember when it felt like and how long it took you to be like Oh, I belong here.


00:33:05.910 –> 00:33:12.480

Shelby Scarbrough: yeah I don’t think I still feel like I belong here that belong there, I mean I’m sort of joking it.


00:33:13.050 –> 00:33:21.000

Shelby Scarbrough: It is a place of of kind of there’s a mystique and a magical quality about it, for whatever administration you work for it’s it’s really.


00:33:21.480 –> 00:33:34.110

Shelby Scarbrough: An honor and I think that’s one of the things that was imparted upon us our crowd when we came in that we were there to work for the at the pleasure of the President and the Presidency equally meaning.


00:33:34.920 –> 00:33:48.150

Shelby Scarbrough: The person in office we worked for, but we also had a job to uphold the reputation and standards of the Presidency so that it was always you know, a place of respect and honor.


00:33:49.530 –> 00:34:02.040

Shelby Scarbrough: So yeah it was tough, because you know it’s a learning curve and you’re thrown into the boiling pot and expected to do it right and without there’s some training, but not a lot it’s definitely baptism by fire and just get in there and do it.


00:34:02.400 –> 00:34:14.430

Shelby Scarbrough: So I remember calling, you know my parents, we didn’t have cell phones, and so I walked down I didn’t want to call in the office, because people could hear me, and so I walked down to the payphone in the bottom of the old executive office building and.


00:34:15.690 –> 00:34:20.640

Shelby Scarbrough: And maybe the Russians can hear me I don’t know but I, I called my parents.


00:34:21.450 –> 00:34:30.930

Shelby Scarbrough: I called my parents and I remember crying I can’t do is I don’t know does too hard, I don’t know what to do and I just my dad just sort of you know my mom did the.


00:34:31.410 –> 00:34:37.950

Shelby Scarbrough: Oh honey it’ll be okay, and my dad sort of slap me upside the head through the phone lines and said just get a grip and go back up there, and do it.


00:34:38.670 –> 00:34:44.610

Shelby Scarbrough: So I did he’s a marine you know don’t take too many prisoners in that sense, and so I did and.


00:34:45.540 –> 00:34:53.160

Shelby Scarbrough: But it was an evolution, you know we learned lots of different things, and I think that was the fun part is there’s just it was an everyday was different so.


00:34:53.760 –> 00:35:10.410

Shelby Scarbrough: You know, there was we had kind of a standard process of what we did for every single visit and every single event that happened, but everything was there was always something new and unique to to experience so that kept me mentally and physically engaged in the in the whole process.


00:35:11.100 –> 00:35:18.090

Mike Malatesta: And since you’ve left the government work went into you know became an entrepreneur I’m just curious do you.


00:35:19.230 –> 00:35:26.070

Mike Malatesta: Ever Do you imagine now what’s going on inside of these places, and I don’t mean now but sort of every time there’s a change in.


00:35:26.640 –> 00:35:39.870

Mike Malatesta: administration or something, are you sort of putting your you know your hat on and being like I wonder what’s I’m just yeah because I think I might be I don’t know I think I might be doing that in.


00:35:40.140 –> 00:35:51.840

Shelby Scarbrough: yeah a little bit I think one of the things that’s you know I may not agree with a certain administration’s policies, but I do have respect again for the office of the Presidency and the purpose of.


00:35:52.770 –> 00:36:00.900

Shelby Scarbrough: our democracy and our government and the role that that that plays in keeping us free and that’s a huge part of my DNA is.


00:36:01.290 –> 00:36:06.630

Shelby Scarbrough: Is freedom liberty freedom, freedom of speech, freedom to pursue your dreams freedom to.


00:36:07.050 –> 00:36:17.580

Shelby Scarbrough: You know, pursue happiness and this is a very unique quality of our country and that’s something that was imparted upon me early in the DNA of working in the White House, so I I.


00:36:18.120 –> 00:36:26.070

Shelby Scarbrough: Well, I absolutely have the right to and feel I have plenty of opinions on policy decisions of different administrations, I also have.


00:36:26.580 –> 00:36:36.570

Shelby Scarbrough: A great deal of respect for what they’re dealing with on a day to day basis and that there’s just it you just there’s no rest for the weary it’s just even if it’s self imposed.


00:36:37.440 –> 00:36:52.800

Shelby Scarbrough: Problems there’s just there’s always something brewing and that you’re dealing with and fires to put out, and you know some some administration’s organize themselves better because it’s interesting because we have this strata of.


00:36:53.940 –> 00:37:05.400

Shelby Scarbrough: The bureaucracy literally the civil service stratosphere of employees is there for a reason, so that there is some continuity in the changeover and power and that the basic stuff can get done.


00:37:07.020 –> 00:37:19.890

Shelby Scarbrough: The building runs the you know the the correspondence unit can get greeting cards out or what I’m just used there’s 1000 thousand things we could talk about about what happens when whether no matter who’s President but.


00:37:20.340 –> 00:37:25.470

Shelby Scarbrough: The political side of things, is a really challenging place to be so, while.


00:37:25.950 –> 00:37:36.870

Shelby Scarbrough: You know, we can have a debate about politics, about the policies, I have a lot of empathy and respect for the fact that anybody stepping into a job in the White House is going to be working from about 6am until midnight.


00:37:37.380 –> 00:37:46.770

Shelby Scarbrough: And it’s it’s exhausting and you’re never off duty, we had pagers you know, to this day that’s the tone that’s in that pager.


00:37:47.310 –> 00:37:59.040

Shelby Scarbrough: Literally makes my flesh peel off my bones it’s like it’s like a you know chalkboard because we would work until eight or nine or 10 o’clock at night before a trip.


00:37:59.490 –> 00:38:13.830

Shelby Scarbrough: And or later and that we didn’t have we didn’t have email we didn’t we had to physically get information around the White House and the messengers who were there by day, were there at night, so we were often in our office there late.


00:38:15.360 –> 00:38:25.110

Shelby Scarbrough: You know, in our in our nylons pantyhose because we never wear pants I mean way different era and walking through the halls of the White House taking off our heels and putting them.


00:38:25.380 –> 00:38:31.920

Shelby Scarbrough: At the guard station and the West wing and walking through the entire building in our stocking feet, because we were exhausted and.


00:38:32.970 –> 00:38:40.080

Shelby Scarbrough: And, and the cold marble on our feet reminded us, it was a kind of grounding to remind us where we were so we just had to.


00:38:41.250 –> 00:38:47.070

Shelby Scarbrough: be able to push through a lot of things and that page or when we walked out of the Office, if it went off.


00:38:47.400 –> 00:38:53.790

Shelby Scarbrough: We usually went to dinner afterwards, because my colleague who’s now, the chief of staff at the Reagan library chief administrative officer.


00:38:54.420 –> 00:39:04.860

Shelby Scarbrough: Joe and Drake and I would go out to dinner afterwards, a lot because inevitably we’d get a phone call of a change and or something happened, or you know the night before so you just didn’t sleep and.


00:39:05.160 –> 00:39:12.240

Shelby Scarbrough: That that pager when you had to go then find a pay phone or beg somebody to use their their own phone because there was no cell phones.


00:39:12.810 –> 00:39:27.750

Shelby Scarbrough: Keeping a pocket full of change and that kind of stuff was just what we had to do, but now it’s 24 seven now you know now you can’t turn it off, and that has got to be just one added challenge from the time we were there.


00:39:28.230 –> 00:39:35.310

Mike Malatesta: yeah just like you know people say well what Jesus dice you know, President, whatever can’t keep their staff there’s all this turnover.


00:39:35.580 –> 00:39:51.870

Mike Malatesta: And I think to myself well, of course, there’s all this turnover, I mean you get in for great reasons right you want to you want you believe in whatever the you’re working for believes in right, but my gosh you know you can only work so much and now it’s just so easy to get.


00:39:53.220 –> 00:40:02.280

Mike Malatesta: dragged in much he paid pagers, by the way, I had one, for I think 10 or 12 years and I know exactly what you’re talking about after a while it’s just.


00:40:02.640 –> 00:40:10.140

Mike Malatesta: But now it’s like every notification thing in the world, it go off and you got to end that and and I think the expectation is if it goes off he jumped right it’s.


00:40:10.320 –> 00:40:12.960

Mike Malatesta: Like well call me late when I get off, you know.


00:40:13.350 –> 00:40:25.740

Shelby Scarbrough: yeah I worked on the McCain campaign was the first campaign, I really worked on sort of after you know, on the road being on the road, and it was such a different environment because of.


00:40:26.520 –> 00:40:32.100

Shelby Scarbrough: smartphones and getting the schedules, you know real time and things changing so much and.


00:40:32.430 –> 00:40:41.010

Shelby Scarbrough: Having just people we everybody get off the plane and go sit in the stands to watch the speech or something which they’ve all heard 15 times you know.


00:40:41.280 –> 00:40:54.480

Shelby Scarbrough: And so they weren’t paying attention and they were all heads down on their phone and I remember kind of saying, can we kind of you know if you’re on tell if you’re in the picture, can you look up look like you’re paying attention but that’s how people manage.


00:40:55.140 –> 00:40:57.930

Shelby Scarbrough: The campaign now is on this little teeny little screen.


00:41:00.210 –> 00:41:04.620

Shelby Scarbrough: So both it’s both a great advantage and and a curse at the same time yeah.


00:41:06.840 –> 00:41:20.490

Mike Malatesta: I’m glad you gave it I you know what I wonder is will it ever go back is that just thing is just so out of the bag that you can’t eugenie so out of the bottle you can’t put it back in because I wonder how.


00:41:22.080 –> 00:41:25.020

Shelby Scarbrough: How much more people can take like how you know.


00:41:26.730 –> 00:41:27.480

Shelby Scarbrough: Anyway, the.


00:41:27.570 –> 00:41:29.640

Mike Malatesta: way you described that President, you know.


00:41:29.850 –> 00:41:40.830

Mike Malatesta: The way you describe that perspective of being in that arena, I think, was super helpful because I think most people listening to have an opinion about.


00:41:41.700 –> 00:41:52.620

Mike Malatesta: everybody’s got an opinion about you know how things work and in government and in the White House, say, in particular, but I feel like very few people have an appreciation for one.


00:41:52.950 –> 00:41:59.340

Mike Malatesta: What it’s like to you know you get elected, and you have to put in a period of a couple months, you have to put a whole team together and then.


00:41:59.760 –> 00:42:08.610

Mike Malatesta: You don’t switch to a certain day and then you switch and the expectation is that everything’s just going to be like running like a you’ve been in in there for 10 years or something and.


00:42:08.610 –> 00:42:13.410

Mike Malatesta: They and then, as in the White House you’re really to execute or of.


00:42:14.610 –> 00:42:25.080

Mike Malatesta: The legislature right, so they the legislature Congress, they make laws are they whatever and then the the White House his job is to implement all that stuff which which.


00:42:26.430 –> 00:42:30.180

Mike Malatesta: feels like a much harder making rules.


00:42:30.210 –> 00:42:31.290

Shelby Scarbrough: You know, and so yeah.


00:42:31.350 –> 00:42:37.380

Mike Malatesta: I did as entrepreneurial a while ago, and I can kind of see how it, how it could be, because you you.


00:42:38.490 –> 00:42:39.150

You got.


00:42:40.920 –> 00:42:43.980

Mike Malatesta: You got a boss, and you got a customer right and it’s.


00:42:44.580 –> 00:42:58.950

Shelby Scarbrough: Well, and, as a representative of the administration in power at that time that was elected into office to push the agenda that they were elected that they the platform that they stood on to get elected, there is a.


00:43:00.300 –> 00:43:08.400

Shelby Scarbrough: Change is inevitable in that, and so you come in and change change something add to take away from what’s been there before so there’s constant.


00:43:09.060 –> 00:43:16.080

Shelby Scarbrough: iteration there’s constant review of policies times change so you’ve got to look at what’s happening and then.


00:43:16.410 –> 00:43:28.980

Shelby Scarbrough: You know you got to be ready to deal with what’s what’s coming and be forward thinking on this stuff, whereas the agencies, they definitely they have both sides of that the agencies really implement with the policies and.


00:43:30.210 –> 00:43:31.470

Shelby Scarbrough: Then, but then the.


00:43:33.030 –> 00:43:37.620

Shelby Scarbrough: They also help the president from a subject matter expertise.


00:43:38.010 –> 00:43:48.240

Shelby Scarbrough: provide them with information in order to be able to drive change or drive the agendas, so if that makes sense they put on both sides right they push information into the White House.


00:43:48.480 –> 00:43:59.160

Shelby Scarbrough: So that the President can have the information that he he or she needs to push the to make good decisions and to make to govern and at the same time, they.


00:43:59.490 –> 00:44:07.680

Shelby Scarbrough: Once the laws have passed, then they go back into the agencies and those things are administrative and and we have bureaucracy that then.


00:44:08.130 –> 00:44:12.630

Shelby Scarbrough: They ruled by Regulation, which is an interesting tactic to because that’s.


00:44:13.590 –> 00:44:26.250

Shelby Scarbrough: that’s when they get challenged sometimes that’s what happens in every administration, where an administration tries to put something into action that’s happening right now, when when the legislature doesn’t pass the law so they tried to put it in as a as a process.


00:44:26.460 –> 00:44:27.870

Mike Malatesta: And a regulation work around.


00:44:27.870 –> 00:44:37.500

Shelby Scarbrough: yeah yeah yeah so we have lots of back doors in our government to get things done, even though the wheels seems sometimes to turn slowly.


00:44:39.390 –> 00:44:42.480

Mike Malatesta: How did you end up making the decision to leave.


00:44:43.530 –> 00:44:44.880

Mike Malatesta: and start your own business.


00:44:45.660 –> 00:44:51.450

Shelby Scarbrough: Probably because, whether DNA or just experienced with my family I knew that I.


00:44:52.890 –> 00:45:01.650

Shelby Scarbrough: You know, while I loved working in the jobs, I worked in that that working in another government agency really just probably didn’t do it, I did go out I worked on with other people I worked in the.


00:45:02.130 –> 00:45:07.680

Shelby Scarbrough: senate republican senatorial Committee I worked at the Department of Energy for a little while as head of advanced but.


00:45:07.980 –> 00:45:15.690

Shelby Scarbrough: You know the The bottom line is that I was sort of meant to do my own thing, and I really liked the idea of my own schedule and the create creative.


00:45:16.620 –> 00:45:21.120

Shelby Scarbrough: The creative process that can come from being on your own and out there.


00:45:21.510 –> 00:45:38.160

Shelby Scarbrough: To develop something that’s unique and so I knew, but then I also said, well, what do you know how to do, and that was put delegations together and visits together, so I just started practical protocol, which was about fundamentally helping business leaders and government leaders alike.


00:45:39.480 –> 00:45:42.990

Shelby Scarbrough: Get make take away all the noise from what they were.


00:45:43.290 –> 00:46:00.210

Shelby Scarbrough: Doing when they were meeting with each other or traveling or visiting etc, so that they could focus on the substance of what they were trying to do so I’m the trains planes security, you know the facilitator of the of the Platform around which they could do their work okay.


00:46:01.230 –> 00:46:04.440

Mike Malatesta: So basically you were the one who said leave it up to me.


00:46:05.100 –> 00:46:14.850

Shelby Scarbrough: yeah don’t worry about where you’re getting picked up or when or how will have it all lined out for them, you don’t have to think about the travel time will will factor that in you don’t have to think about where you’re sitting at the table.


00:46:15.150 –> 00:46:20.010

Shelby Scarbrough: We will have thought through that and and, in some cases we work with we you know a lot of times we work with them.


00:46:20.520 –> 00:46:30.540

Shelby Scarbrough: directly to say okay what’s your objective, what are you trying to do is and even the seating at the table, or how you host a lunch or dinner, how you.


00:46:31.410 –> 00:46:40.200

Shelby Scarbrough: How you show up in a meeting being prepared, making sure their remarks they’re prepared remarks are are prepared it, whether we wrote them or just facilitated getting them there you know the.


00:46:41.070 –> 00:46:54.150

Shelby Scarbrough: Thinking through all the details, so that they could just only think about the deal if whatever that was if it was a business deal, or if it was a relationship building exercise diplomatic conversations those things got it.


00:46:54.900 –> 00:46:58.440

Mike Malatesta: And you said when you were answering how it happened questions Shelby you said.


00:47:01.170 –> 00:47:04.530

Mike Malatesta: You know, you were born with an entrepreneurial mindset and.


00:47:06.390 –> 00:47:16.620

Mike Malatesta: You know there’s a debate about whether people are born can be born as entrepreneurs, or they made and you said you could argue both sides, which I found interesting but not surprising.


00:47:17.280 –> 00:47:25.470

Mike Malatesta: What what, what is your viewpoint on that because that’s something I sort of I have a belief system about I don’t.


00:47:26.520 –> 00:47:33.450

Mike Malatesta: I think it’s I think it’s right, based on my experience and what I’ve seen but I’m really interested in what your perspective is on it.


00:47:34.920 –> 00:47:40.110

Shelby Scarbrough: So I believe in taking ownership and that’s something that comes from my parents so owning.


00:47:41.220 –> 00:47:45.240

Shelby Scarbrough: What you do taking ownership that it’s taking responsibility.


00:47:47.460 –> 00:47:56.370

Shelby Scarbrough: And that’s that is an entrepreneurial mindset in my mind, so if that can be had interest in you know, in a company, as well as.


00:47:57.930 –> 00:48:07.590

Shelby Scarbrough: In an entrepreneurial business so somebody inside a company can be an entrepreneur I think that’s how the sticky notes were developed at 3am is somebody came up with the idea and then.


00:48:07.830 –> 00:48:15.600

Shelby Scarbrough: And so innovated and etc, but it’s also can be from a leadership or management standpoint to is to think entrepreneurial think ahead think how you can.


00:48:16.440 –> 00:48:24.960

Shelby Scarbrough: benefit your employer, how you can be a great employee that you can have an entrepreneurial mindset when you’re doing that and not be an entrepreneur.


00:48:25.260 –> 00:48:43.320

Shelby Scarbrough: The distinction is the is waiting to be told what to do, waiting to you know not taking responsibility or ownership of a situation or problem or a challenge to thinking ahead on things so with what we just did recently is three partners and I.


00:48:45.420 –> 00:49:00.240

Shelby Scarbrough: formed the global school of entrepreneurship and we are all entrepreneurs and some you know I’ve been through the Harvard Business school’s owner President managed program, which is a great program for entrepreneurs and business owners, but.


00:49:01.590 –> 00:49:09.540

Shelby Scarbrough: I, and I loved it, but you know you have to go three weeks a year for three years, and if the format is was great for me, but not for everybody.


00:49:10.320 –> 00:49:18.240

Shelby Scarbrough: Because you can’t always take away that kind of time from your business and to learn about management or strategy or marketing and.


00:49:18.510 –> 00:49:24.270

Shelby Scarbrough: And, and it was a great place to meet other like minded people as yourself and build that community, but so we decided.


00:49:24.570 –> 00:49:33.030

Shelby Scarbrough: To start the global school of entrepreneurship, which is an MBA accredited MBA program for entrepreneurs by entrepreneurs, because it’s addressing the needs.


00:49:33.630 –> 00:49:43.860

Shelby Scarbrough: Where the entrepreneur needs it, the curriculum is meant to be done so that the things you look at are applied to your own business in your own life and not.


00:49:44.130 –> 00:49:51.570

Shelby Scarbrough: sort of a third party case study which are useful for reading and understanding things, but when we get into the room and discuss it as entrepreneurs.


00:49:51.810 –> 00:50:03.360

Shelby Scarbrough: We don’t discuss that particular case study necessarily we that’s the homework in the sort of let’s get the context right but it’s let’s talk about how it relates to what we’re doing now and reality and and putting it.


00:50:03.750 –> 00:50:11.160

Shelby Scarbrough: Taking theoretical and putting it into practice and the case study method is actually meant to be that way, I think, is supposed to be real stuff.


00:50:11.430 –> 00:50:22.740

Shelby Scarbrough: But it’s still a little out there when you don’t you’re not talking about it, as it relates to you and you’re talking about it in the third kind of in the extent you know external so we do it in.


00:50:23.940 –> 00:50:30.810

Shelby Scarbrough: Every two weeks we meet with our cohort of eight to 10 entrepreneurs and a dedicated professor and visiting lecturers.


00:50:31.050 –> 00:50:36.150

Shelby Scarbrough: Who are subject matter experts who talk about the things that we need to check off the list and an MBA Program.


00:50:36.420 –> 00:50:46.020

Shelby Scarbrough: But really MBA programs in general weren’t meant for entrepreneurs and what we’ve tried to do is reinvent the MBA to address an entrepreneur’s interest needs and.


00:50:46.980 –> 00:51:01.020

Shelby Scarbrough: And and help them become better entrepreneurs so to your point mate or you know built or made I I think internally I’m an entrepreneur at heart, just from an emotional spiritual perspective it’s from a DNA.


00:51:02.130 –> 00:51:04.800

Shelby Scarbrough: You know just just a way of being.


00:51:05.820 –> 00:51:15.150

Shelby Scarbrough: But I that doesn’t mean I can’t learn fundamentals of business and be taught ways to look at things entrepreneurial Lee.


00:51:17.010 –> 00:51:26.070

Shelby Scarbrough: Whether I’m in a business or on my own so education is important, all lifelong learning as important as the philosophy that we have, so this is a way for entrepreneurs.


00:51:26.430 –> 00:51:37.050

Shelby Scarbrough: Whether you know they just got into it, all of a sudden, they have a big business and a lot of them have a little imposter syndrome and they want to come back and kind of double check the boxes, to make sure that they’re not missing something.


00:51:38.010 –> 00:51:46.920

Shelby Scarbrough: And so, this is a way for us to share our experiences with each other and learn and grow in a way that is meeting the entrepreneur, where he knew he or she needs to be met and.


00:51:47.910 –> 00:51:57.900

Mike Malatesta: Are you suggesting, then that most of the MBA programs out there are made for people who are interested in becoming executives, as opposed to the answers okay.


00:51:58.230 –> 00:52:03.450

Mike Malatesta: yeah and the the Harvard experience that you that you that you mentioned and.


00:52:05.040 –> 00:52:15.240

Mike Malatesta: And then the MBA thing where those was the was the there’s nothing out there, like this, the real motivation for you to start this school or was it.


00:52:16.770 –> 00:52:18.420

Mike Malatesta: Something else yeah.


00:52:18.840 –> 00:52:26.640

Shelby Scarbrough: there’s there really is nothing I believe that we have a unique offering there are programs that.


00:52:27.600 –> 00:52:37.920

Shelby Scarbrough: offer an entrepreneurial bent in them, so the programming is entrepreneur is they say is entrepreneurial But then when you look at how it’s delivered it doesn’t really.


00:52:38.640 –> 00:52:43.980

Shelby Scarbrough: It doesn’t jive with that, because you have to go away for two years, well entrepreneurs who are involved in their business.


00:52:44.370 –> 00:52:52.530

Shelby Scarbrough: Who actually are doing it okay can’t leave their business for two years or go away every weekend and leave their family and their business every other weekend or every weekend for.


00:52:52.890 –> 00:53:04.230

Shelby Scarbrough: Two years but that’s been the traditional model now with coven and with the acceleration of online delivery things like podcasts and all those things the zoom zoom era.


00:53:05.160 –> 00:53:20.010

Shelby Scarbrough: it’s they are kind of coming up to speed and recognizing that there’s a missing mark there’s an opportunity there I don’t want to give too many ideas business schools but we’re trying to take advantage of an opportunity in a market with the technology that’s there.


00:53:21.630 –> 00:53:30.150

Shelby Scarbrough: To be able to meet the entrepreneur where they need to be met and still provide an education for them that gives them that accredited MBA.


00:53:31.230 –> 00:53:40.350

Shelby Scarbrough: if they so desire, a lot of entrepreneurs don’t think they need an MBA I respect that, but I think that we can benefit from both from experience and education.


00:53:40.950 –> 00:53:50.190

Mike Malatesta: Well, I think I because I’ve talked about this a bunch of times and I always ask people who have MBA next to their name all the time, why they have that.


00:53:51.030 –> 00:53:56.760

Mike Malatesta: And it comes down to pride right they’re proud of their accomplishment they want, they want to have it out there, but I always felt like.


00:53:58.080 –> 00:54:04.260

Mike Malatesta: For me, I never needed an MBA to do what I what I did, but I could sure use the education.


00:54:05.580 –> 00:54:06.180

Mike Malatesta: Right yeah.


00:54:07.080 –> 00:54:08.850

Mike Malatesta: benefit from learning yeah yeah.


00:54:09.510 –> 00:54:09.900

Mike Malatesta: So who’s.


00:54:10.860 –> 00:54:17.790

Shelby Scarbrough: got there’s an Aha moment all along the way right, you know there’s there’s something the point, the point of what we’re trying to do in the school is have.


00:54:18.660 –> 00:54:29.130

Shelby Scarbrough: Both sharing from each other that we learn from each other, I think that’s for me that was missing in the opm program at Harvard is I love the program and I am an advocate for it and it serves a purpose.


00:54:29.430 –> 00:54:35.070

Shelby Scarbrough: But I wanted to hear the experience of the people in the room, as much as I wanted to hear the professor’s.


00:54:36.000 –> 00:54:47.730

Shelby Scarbrough: formula for something and and I respect that these professors, they do a lot of research, I don’t have a ton of numbers behind me on things there’s a lot more the entrepreneurial gut reaction about market and everything.


00:54:48.060 –> 00:54:55.260

Shelby Scarbrough: And we’ll see if it plays out we’re we’re you know we’re building we’ve already got our were launched our second cohort in January and our third in March.


00:54:55.740 –> 00:55:03.540

Shelby Scarbrough: We will graduate our first student who’s going through the the MBA my way program, which is a one on one program for an m an entrepreneur who just can’t even.


00:55:03.930 –> 00:55:11.850

Shelby Scarbrough: fit into the flexible program that we have for entrepreneurs and needs to do it in a very in their own way kind of a very bespoke way.


00:55:12.930 –> 00:55:20.880

Shelby Scarbrough: And that student will graduate very soon, and you know we’ve launched this within the year so he will be one year that he completes his MBA and.


00:55:21.330 –> 00:55:29.640

Shelby Scarbrough: he’s doing it, he has a very successful very high dollar business high high volume business and he’s doing it because he does a lot of business in Asia.


00:55:30.150 –> 00:55:35.160

Shelby Scarbrough: And in other parts of the world where those letters after your name means something.


00:55:35.760 –> 00:55:51.180

Shelby Scarbrough: And to them, whether it’s right or not it’s just it’s just what it is that the in the he felt that it would help him with credibility with his colleagues and customers, even though he’s got a massively successful business yeah so it’s a protocol thing.


00:55:52.260 –> 00:55:54.420

Mike Malatesta: Right yeah you know what.


00:55:55.500 –> 00:55:59.910

Mike Malatesta: First of all, who who are ideal candidates for.


00:56:01.260 –> 00:56:02.340

Mike Malatesta: For the global school of.


00:56:03.420 –> 00:56:08.460

Mike Malatesta: entrepreneurs and and how do you find out about is what How does somebody get involved in this.


00:56:09.210 –> 00:56:17.880

Shelby Scarbrough: So our website is dot MBA and the irony of that is it launches Monday we’ve already are in process we have students.


00:56:18.240 –> 00:56:25.440

Shelby Scarbrough: And we have a curriculum and speakers and things like that, but our website is just coming up so there’s a true entrepreneurial project there.


00:56:25.950 –> 00:56:33.450

Shelby Scarbrough: And and but we’re looking for people who want to learn, and you know and contribute to the process of.


00:56:34.080 –> 00:56:38.430

Shelby Scarbrough: Growing entrepreneurs so it’s not just a taker mentality of I’m going to.


00:56:38.820 –> 00:56:50.580

Shelby Scarbrough: I need to receive this, but I want to be a part of giving into the process and sharing my experiences as an entrepreneur and being open to asking questions and the humility to know that we have the opportunity to learn something at every turn.


00:56:50.880 –> 00:57:09.510

Shelby Scarbrough: To make the world a better place, and so our big picture objective is to touch every corner of the world and offer cohorts in the languages and in the in the corners of the world where people have a hard time getting to education and to communities that are underserved in that.


00:57:10.530 –> 00:57:16.620

Shelby Scarbrough: And we can put together custom cohorts with businesses if they want to put their their people through.


00:57:17.070 –> 00:57:22.950

Shelby Scarbrough: A lot of entrepreneurs want their own company people to go through an MBA program they’re willing to fund them through an MBA Program.


00:57:23.490 –> 00:57:32.580

Shelby Scarbrough: But they would like it to have an entrepreneurial bit because they are entrepreneurs and they want their people to come out with a mindset and a thought process that is geared towards entrepreneurship.


00:57:33.570 –> 00:57:45.030

Shelby Scarbrough: So there’s just a lot there’s a wide variety of people, we can do cohorts that are all startups you know and and therefore the learning there is really focused it’s the same kind of fundamental ground.


00:57:45.810 –> 00:57:54.570

Shelby Scarbrough: premise of learning have an MBA program and have an accredited MBA program but the conversation becomes focused on what a startup might need to know yeah okay.


00:57:54.690 –> 00:57:58.380

Mike Malatesta: So it can be it’s rare it’s really customizable to the client to the.


00:57:58.470 –> 00:57:59.010

Shelby Scarbrough: Very much so.


00:58:00.180 –> 00:58:00.960

Shelby Scarbrough: Very much so.


00:58:01.200 –> 00:58:03.090

Mike Malatesta: that’s an awesome URL, by the way.


00:58:06.750 –> 00:58:15.720

Shelby Scarbrough: We you know we went over the global school of entrepreneurship is not very good and most people can’t spell the word entrepreneur yeah so it’s.


00:58:17.670 –> 00:58:20.880

Mike Malatesta: Like that’s so funny because I can spell it, but I type it wrong.


00:58:21.690 –> 00:58:23.610

Shelby Scarbrough: After we make sure every single.


00:58:23.610 –> 00:58:24.810

Mike Malatesta: Time all the time.


00:58:26.100 –> 00:58:32.760

Mike Malatesta: So I’m in a in a little bit of time we have left in it there’s so many things that I didn’t get to, unfortunately, but I do want to talk about.


00:58:33.210 –> 00:58:35.820

Your book and you know.


00:58:36.960 –> 00:58:41.970

Mike Malatesta: civility rules, and I want to talk about the new book that I think the title is the secret but.


00:58:42.990 –> 00:58:47.070

Mike Malatesta: You told me a little bit about the new book that you’re working on about your grandfather.


00:58:47.310 –> 00:58:48.810

Mike Malatesta: No yeah on two bucks you’re working on.


00:58:48.990 –> 00:58:51.630

Shelby Scarbrough: yeah I’m working on more than that, but yeah.


00:58:51.630 –> 00:58:53.820

Shelby Scarbrough: For brevity sake we’ve got.


00:58:54.240 –> 00:58:56.220

Mike Malatesta: So let’s just talk to Shelby the author here.


00:58:57.870 –> 00:59:07.440

Shelby Scarbrough: yeah you know it’s sometimes things just I started on this because protocol and international affairs and international relations and.


00:59:08.250 –> 00:59:11.610

Shelby Scarbrough: Diplomacy and all those things was sort of now part of my DNA.


00:59:12.330 –> 00:59:27.840

Shelby Scarbrough: I started thinking about civility and society, a while ago about 10 years ago I wrote a chapter for a book called the power of civility and the chapter was on political civility which I have determined is an oxymoron and we that that was 10 years ago I.


00:59:27.840 –> 00:59:28.140

Mike Malatesta: Remember.


00:59:28.170 –> 00:59:31.440

Mike Malatesta: 10 years ago was so now it’s I don’t even know if there’s a word for.


00:59:31.830 –> 00:59:39.540

Shelby Scarbrough: Exactly exactly so it’s been a long process, but I finally got it out of my knee and on paper.


00:59:39.870 –> 00:59:48.690

Shelby Scarbrough: I’ve had it in my head for a long time and I’ve been you know, giving speeches around it, etc, but I finally got it all out and into sort of a format on paper called civility rules, which is the.


00:59:49.200 –> 01:00:03.690

Shelby Scarbrough: play on words because I use George washington’s rules of civility as sort of my base document for thinking through this and I analyzed each of the hundred and 10 rules in that, in that you know public domain document and.


01:00:04.590 –> 01:00:16.890

Shelby Scarbrough: put them into categories, I made a spreadsheet I put a each rule in a in a cell and then I categorize them, and when I sorted the spreadsheet literally it they came out into a number of.


01:00:17.520 –> 01:00:31.620

Shelby Scarbrough: About five categories which is trust respect honor duties, you know humility courtesy, those are the fundamental of every one of those rules, they all come back to that so that’s the and I credit bill Bennett who.


01:00:32.670 –> 01:00:39.210

Shelby Scarbrough: Is my business partners cousin and I’ve done some work with his wife’s organization and and things and I credit him with.


01:00:39.900 –> 01:00:51.240

Shelby Scarbrough: Help inspire the format of the book because he wrote the rules of the book of virtues, where he takes character qualities and and gives examples of it through literature and and.


01:00:51.660 –> 01:01:02.040

Shelby Scarbrough: Through it through time and I said Okay, I want to like focus essays on these qualities, so that we look at civility through a lens that is about character traits value.


01:01:02.880 –> 01:01:11.310

Shelby Scarbrough: values and and how we can onboard that ourselves and it’s not so esoteric so I share share stories about.


01:01:11.760 –> 01:01:19.770

Shelby Scarbrough: These different qualities and if you my theory, there is, if you add roll that up that that leads to a civilized life a civil civil person.


01:01:20.280 –> 01:01:26.970

Shelby Scarbrough: And it’s a practice of civility that I created for myself because it’s you know if it were easy everybody be doing it.


01:01:27.210 –> 01:01:39.690

Shelby Scarbrough: So the idea is, how can we inject a little civility in our lives and in our culture and in our businesses and in our world in our politics, but that it starts with the word I and.


01:01:41.430 –> 01:01:53.190

Shelby Scarbrough: But, ironically, I didn’t want to use the word I I in the book, because I, Kate it’s awful I mean this is, these are these are fun to do at the same time that I’m very self conscious of these podcasts because you talk about yourself all the time.


01:01:53.610 –> 01:01:59.700

Shelby Scarbrough: And it’s really weird for me, I want to have I wanted this to be something I wanted this to be something that.


01:02:00.210 –> 01:02:11.700

Shelby Scarbrough: Hopefully, would be beneficial to other people, but for the most part, it has to be on boarded as a personal practice and so there’s a lot of we and us and what we might think about and not you.


01:02:12.720 –> 01:02:17.880

Shelby Scarbrough: Not what you need to do, but what what I’m trying to do and what we might think about as a culture.


01:02:19.050 –> 01:02:26.100

Mike Malatesta: Right so it’s not about telling someone what what people don’t like to be told what to do right it’s about it’s about.


01:02:27.780 –> 01:02:27.990

Shelby Scarbrough: yeah.


01:02:28.470 –> 01:02:32.700

Shelby Scarbrough: it’s funny, but when has that ever been successful right then long term, you can get people to.


01:02:33.120 –> 01:02:37.620

Shelby Scarbrough: to jump through a hoop but eventually they’re going to find another hoop and it might it’s not yours.


01:02:39.570 –> 01:02:49.470

Mike Malatesta: it’s funny how I find it, and I say funny but not not it’s not really funny but the when it comes to civility and in in.


01:02:50.940 –> 01:02:54.270

Mike Malatesta: Whether it’s government or social media or whatever it is that.


01:02:55.290 –> 01:03:03.960

Mike Malatesta: You kind of like, particularly in government you’ll hold everybody to like a standard, you know you’re got a position in government, you must be.


01:03:05.460 –> 01:03:13.290

Mike Malatesta: There must be something good about you right, really, really good about you, but as soon as there’s becomes a disagreement.


01:03:14.370 –> 01:03:22.050

Mike Malatesta: it’s everybody’s is all of a sudden, a liar kind of thing and as if so if that’s the thing I have to pull out.


01:03:22.440 –> 01:03:34.110

Mike Malatesta: When I disagree with somebody I can’t imagine why I would have ever selected a person like that right it’s but but that’s kind of and I’m going off on a little tangent here, but it just kind of makes me sad.


01:03:36.390 –> 01:03:52.260

Mike Malatesta: Because being disagreeing with someone it’s not the same as the person being a liar and if that bursting that that I can think of to tap to that’s my argument against it, that person is lying or I just think it’s so sad.


01:03:53.010 –> 01:04:04.950

Shelby Scarbrough: that’s the default right now in media and in in conversations is that if they if they look if somebody looks at something differently than you then they must there a liar, how is that a logical jump.


01:04:06.120 –> 01:04:08.430

Shelby Scarbrough: it’s not it’s it’s a different.


01:04:08.850 –> 01:04:14.550

Mike Malatesta: apply to you yeah anything you’d ever want apply to you, but you’re willing to apply it to someone else as if.


01:04:16.320 –> 01:04:21.210

Mike Malatesta: As if they’re different it’s just it’s hard it’s sad, so if it’s what it is, for me it.


01:04:21.210 –> 01:04:37.890

Shelby Scarbrough: goes it goes to giving people the benefit of the doubt not jumping to conclusions you know we’re watching court cases right now waiting for vertex on things and it’s getting fomented by you know by people who want somebody acquitted, as somebody who want them prosecuted and jailed.


01:04:38.910 –> 01:04:54.300

Shelby Scarbrough: everybody’s entitled to that viewpoint but there’s a lot of facts that we don’t know and and that’s the process of a court process is to get to that and I I don’t know what the answer is on some of these kinds of things I want to hear the outcome, and I have an opinion.


01:04:55.440 –> 01:05:00.060

Shelby Scarbrough: But it’s my opinion and we and I’m I need to own it so a friend of mine.


01:05:01.110 –> 01:05:06.870

Shelby Scarbrough: was her husband I love them so much and her husband were having breakfast and hadn’t seen him in a while, and he was.


01:05:07.080 –> 01:05:19.860

Shelby Scarbrough: Very vociferous Lee saying Well, this is the way it is this is a relationship with China, this is this and her, she kept because she’s been my they’ve been very involved with this process with me with book, in fact, I came up with a name for the book at their house and they.


01:05:20.940 –> 01:05:39.660

Shelby Scarbrough: And he she kept poking him saying you got to say, I believe, instead, I believe that this is what it is because there are very, very few people if we really get down to it, who can say everything that they say that they are 100% sure that they are right.


01:05:40.860 –> 01:05:41.940

Mike Malatesta: The older I get.


01:05:43.230 –> 01:06:01.680

Mike Malatesta: The one thing I’m absolutely sure about is that I’m not absolutely sure about anything if I have a very strong belief and a lot of experience to back it up, I don’t think I’m ever in a position anymore to say it is definitely this I could say I’m pretty certain it’s this.


01:06:02.190 –> 01:06:02.850

Shelby Scarbrough: Because.


01:06:02.910 –> 01:06:07.320

Mike Malatesta: Like you say I did you don’t know you know something I knew really well 10 years ago.


01:06:08.370 –> 01:06:19.320

Mike Malatesta: and pretend to Reno really well now, even though I haven’t done anything except remember what I knew 10 years ago and then say that it’s right I just I yeah it’s good I’m glad you brought that up and I’m glad that she pokes.


01:06:20.520 –> 01:06:20.880

Mike Malatesta: yeah.


01:06:21.090 –> 01:06:31.650

Shelby Scarbrough: It was fun she’s like TIM you got to do, but he you know, in the entrepreneurs organization which I’ve been very involved with for many, many years, one of our prime tenants is to speak from experience to each other so.


01:06:31.860 –> 01:06:44.190

Shelby Scarbrough: We do that in our forum context and, but we also if if we really are an inherent in the practitioner of it, and I put that in my book, because I think it’s a really great quality is we try to speak from experience at all times.


01:06:44.640 –> 01:06:59.910

Shelby Scarbrough: And that I think that just builds credibility and trust and respect, and it also leaves the door open for that intellectual humility and that possibility that there might be another way, just because this was my experience doesn’t mean that it’s the only answer.


01:07:01.350 –> 01:07:02.700

Mike Malatesta: gestalt, I think, is what they.


01:07:02.730 –> 01:07:03.930

Shelby Scarbrough: Yes, yes.


01:07:05.130 –> 01:07:09.150

Mike Malatesta: Okay, so this so a couple couple of minutes on your new books.


01:07:09.210 –> 01:07:10.530

Mike Malatesta: Are the books, you want sure.


01:07:11.160 –> 01:07:19.560

Shelby Scarbrough: yeah I’m really excited in the next month, less than a month we launched undaunted, which is the story of my grandfather’s life, which is a it was.


01:07:19.920 –> 01:07:26.130

Shelby Scarbrough: Written as a novel so it’s kind of fun and easy to read, but it’s all true, I think the only thing that we made up or some of the.


01:07:26.490 –> 01:07:44.970

Shelby Scarbrough: conversations, because we weren’t there for them, but I, he was in my life till I was 28 years old, and he was a pioneer aviator he was the first to attempt to solo fly around the world, and so talk about gut and grits and you know he’s he was right out there, literally flying you know.


01:07:46.410 –> 01:07:50.670

Shelby Scarbrough: Flying on nothing and and helping bring.


01:07:51.150 –> 01:08:01.440

Shelby Scarbrough: In azure in the space age, in a sense, he was right on that cusp and all the astronauts that came the early astronauts were test pilots, he was also then the test pilot for the p 38.


01:08:01.770 –> 01:08:05.340

Shelby Scarbrough: The engineering test pilot so he was out there, flying it before it was built and.


01:08:05.670 –> 01:08:15.000

Shelby Scarbrough: Telling the engineers okay gotta tweak this and do that and then he went out and trained all the test pilots all the people to fly it and so all those early test pilots look to my grandfather.


01:08:15.360 –> 01:08:35.100

Shelby Scarbrough: As they’re kind of guru and they all became our first astronauts so it’s a he goes, you know he starts with his his I think the biggest tangible symbol to illustrate what his impact and where he falls in history’s notes are that his pilot’s license was signed by orville Wright.


01:08:36.240 –> 01:08:44.340

Shelby Scarbrough: And by himself, as was de rigueur and then it went to the moon with Neil Armstrong and buzz aldrin and they both signed it.


01:08:44.910 –> 01:08:52.650

Shelby Scarbrough: So we have this old pilot’s license that has been around the world and to the moon and back.


01:08:52.950 –> 01:09:05.880

Shelby Scarbrough: And that and that he this was sort of emblematic to me of what his impact on the world of aviation has been and he’s little little known and not long remembered but he’s you go look him up and he’s there it just we’re just trying to.


01:09:06.240 –> 01:09:12.510

Shelby Scarbrough: Re engage a new audience with his history and tell his story because it’s it’s an epic movie in the making.


01:09:14.310 –> 01:09:18.630

Shelby Scarbrough: it’s called undaunted his name is Jimmy mattern ma TT er and Jimmy mattered.


01:09:19.200 –> 01:09:22.050

Mike Malatesta: Well I’m glad you’re getting that story out there, congratulations.


01:09:22.440 –> 01:09:34.470

Shelby Scarbrough: yeah it’s very exciting, it was a family affair, we we started an llc and entrepreneurial venture with my sisters and my cousins and we’ve we’ve brought it to from concept to fruition and then we’re really excited about it, Nice.


01:09:35.370 –> 01:09:36.540

Mike Malatesta: And are you working on one other.


01:09:37.350 –> 01:09:45.900

Shelby Scarbrough: I’ve got a couple others, but the next one is called the joy journey and so that one was started a long time ago, but some of the others of you know, sometimes different projects.


01:09:46.620 –> 01:09:56.340

Shelby Scarbrough: take a lead, but I in fact I launched an e commerce site, called the joy journey dot life which I’ve never seen a website with the dot life.


01:09:57.270 –> 01:10:06.930

Shelby Scarbrough: You know end game there and so it’s joy journey dot life and it’s all products tangible products, even though things don’t bring us joy really.


01:10:07.140 –> 01:10:17.430

Shelby Scarbrough: But there are some times when you know I find it’s fun to have these things around that inspire us, and so I put together a website that was supposed to be a companion, to the book, but the book is coming out.


01:10:17.670 –> 01:10:25.410

Shelby Scarbrough: In probably mid next year and it’s all about finding joy in the journey of life so and again once again it’s not because I’m always joyful.


01:10:25.920 –> 01:10:34.500

Shelby Scarbrough: I try and I try to bring joy wherever I go, it is my middle name so about 10 years ago I kind of decided I needed to own that and be.


01:10:35.340 –> 01:10:50.550

Shelby Scarbrough: be conscious of my you know we talked about our carbon carbon footprint, so I guess maybe I’m going to make up a term right now and call it our our joy footprint on this world what we leave behind and and.


01:10:51.630 –> 01:10:54.840

Shelby Scarbrough: You know how we help help others find joy in their journey as well.


01:10:56.100 –> 01:10:58.530

Mike Malatesta: Well you’ve definitely left behind some joy today.


01:10:59.730 –> 01:11:08.580

Mike Malatesta: I do really appreciate this opportunity to have this conversation with you and get to know you better and explore at least a small portion of.


01:11:09.450 –> 01:11:20.070

Mike Malatesta: I think I’m going to have to have you back if you want because there’s so many things that I want people to know about you and I want to ask you about and know more about, then I was able to cover today so.


01:11:20.490 –> 01:11:22.170

Mike Malatesta: we’d be delighted, maybe, but that’d be okay.


01:11:22.410 –> 01:11:34.050

Shelby Scarbrough: Yes, yes, and you know there’ll be lots of people that we have in our school that if you that I’m happy to pass on some great lectures and people with great ideas, if you want, for your podcast.


01:11:35.400 –> 01:11:45.840

Mike Malatesta: yeah that would that would be fun and I know you mentioned you sort of threw out there, that I could I could potentially participate at some point, so that has me intrigued as well.


01:11:45.870 –> 01:12:00.090

Shelby Scarbrough: Yes, we can have you come in later be a subject matter expert, I just want to open the world of entrepreneurship up to as many minds as possible and in a way that they can handle it, you know, in a new and creative delivery mechanism.


01:12:00.930 –> 01:12:08.820

Mike Malatesta: Thank you for that, because I’m I’m all about that yeah I love it great great I’m glad you got that off the ground and, and again I.


01:12:10.260 –> 01:12:20.340

Mike Malatesta: I’ve just enjoyed this a lot, so thank you and how do you want, how do you want people to reach out to you, I mean you gave us the web, the website for the school, which is Jesse dot nba.


01:12:21.030 –> 01:12:31.710

Shelby Scarbrough: mm hmm yeah they can check out joy journey yeah they can check out joy journey life, you can find that the civility rules book on my website or Amazon or Barnes and noble.


01:12:32.730 –> 01:12:41.070

Shelby Scarbrough: My website is Shelby Scarborough calm and if you spell it wrong you’ll probably get there, anyway, a lot of people add an extra oh so.


01:12:42.000 –> 01:12:52.590

Shelby Scarbrough: I think I’ve covered that base but yeah I mean i’d love to hear from people i’d like to hear how if they read the book how it impacted their life or not, you know let’s have a discussion if maybe they.


01:12:53.100 –> 01:13:00.300

Shelby Scarbrough: poke some holes in it, maybe they they don’t believe everything that I believe in, but that’s part of what our I really found that it was part of.


01:13:01.260 –> 01:13:07.530

Shelby Scarbrough: Its really I believe that civility is a really big part of what importance in democracy because we’ve gotten to a point where.


01:13:07.830 –> 01:13:13.470

Shelby Scarbrough: we’re shutting down free speech, because we don’t like what we hear and that’s not a democracy when there’s one voice.


01:13:13.890 –> 01:13:22.170

Shelby Scarbrough: So we need to be open to hearing things that don’t make us happy and there’s plenty in this world that I hear from people that doesn’t make me happy, but that doesn’t mean they don’t have a right to say it.


01:13:22.710 –> 01:13:24.930

Mike Malatesta: And it also doesn’t mean that there’s not a.


01:13:27.180 –> 01:13:35.490

Mike Malatesta: You know, a middle ground or a way to agree on something and move forward, as opposed to just deciding you’re not going to agree and never move forward.


01:13:35.700 –> 01:13:52.740

Shelby Scarbrough: Exactly, and it really harkens back to personal responsibility, so the taking the ownership concept again so there’s all there’s entrepreneurship, all the way through everything I I touch because it’s just kind of inherent you know it just it’s just there I can’t help it.


01:13:54.060 –> 01:13:55.470

Mike Malatesta: Alright, well, thank you so much Shelby.


01:13:55.650 –> 01:14:01.290

Shelby Scarbrough: Thank you, thank you, I so enjoyed the time, and thank you look forward to talking to you again my pleasure, thank you.

Mike Malatesta

Mike Malatesta

Leave a Replay

About Me

I help entrepreneurs get unstuck, take back their power, achieve their life objectives, and create the futures they want.

Listen to the Podcast

Get My Weekly Newsletter

Recent Posts

Sign up for My Newsletter

By signing up you will get the weekly “Inspire & Activate Greatness Blog” every Thursday.