Steve Ramona – Never Be Afraid to Ask (460)

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Episode transcript below:

00:00 – Mike Malatesta (Host)
Hi everyone, mike Malatesta here and welcome back to the how it Happened podcast. On this podcast, I dig in deep with every guest to explore the roots of their success, to discover not just how it happened but why it matters. My mission is to find and share stories that inspire, activate and maximize the greatness in you. On today’s show, I have a wonderful conversation with Steve Ramona, the host of the Doing Business with a Servants Heart podcast and the Together we Serve TV show. We talk about the law of increase and the infinity loop, why you should never be afraid to ask for what you want. Getting 1% better every day, something he calls reverse serving, and a lot more. I want to grow my business.

00:45 – Steve Ramona (Guest)
Well, here’s the simple thing you do Meet 10 to 15 new people a week, but we’ve had businesses do that in five 10 times their income by the end of the year. If I meet 10 people this week, next week I meet 10 people, but the 10 people this week bring me five referrals. So that’s 50 new people five times the 10 I met. Then you got 10 who give you five referrals. So now you’re at 100. You could be a four or 500 new people you’ve met by the end of the month. Your network is your net worth Two things how many?

01:15 – Mike Malatesta (Host)
and the quality. This episode is sponsored by the Dream Exit. The Dream Exit is a private bespoke program for successful entrepreneurs with annual revenue between 5 million and 100 million who realize that they have one chance to get their dream exit right and that the odds of realizing that dream by themselves, all alone or at the last minute are stacked against them. In less than 90 days, we teach you how to design, build and execute a customized dream exit playbook that gets your business ready for sale at its maximum value and gets you ready to maximize your meaning and purpose in your post exit life, even if today you are not ready to sell. You see, dream exits just don’t happen. They are the result of early, professional and proven planning. So if you’re an entrepreneur with annual sales between 5 and 100 million and you want to learn how to 10X to 100X your chances of achieving the dream exit you deserve, go to dreamexitplaybookcom today. You’re going to love this conversation. And now here’s Steve Romona. Hey, steve, welcome to the how to Happen podcast.

02:32 – Steve Ramona (Guest)
Mike, thank you, I’m so excited to be on here.

02:35 – Mike Malatesta (Host)
It’s great to see you again. You know, we had a nice chat a month or so ago and we’re a mutual connection and it’s so weird, you know, when people we were just talking before we went on about how you know the organic-ness of connections that come from people that you’ve met and then connect you to people that you know obviously you would not have met, but in our case we’ve been connected multiple times by different people are like, hey, you and Steve should talk, and I think that’s well. I think you said something like that’s power, right? That’s really a recognition of doing connections or networking correctly. I think it’s how you put it.

03:16 – Steve Ramona (Guest)
That’s exactly it.

03:17 – Mike Malatesta (Host)
So, yeah, I’ve been looking forward to this. I told you guys a little bit about Steve in the intro and what we talked about today, but here’s a little bit more about Steve Romano. Steve epitomizes the essence of service to others, fueled by a deep passion for the law of increase, which we’ll talk about. A mindset centered around selflessly adding value to others without immediate expectations. He thrives on forging meaningful connections, sharing referrals and watching people flourish. Steve has been involved in various businesses throughout his life. He started with family owned health clubs and has had experience in online marketing and brick and mortar businesses. Today, he hosts, doing business with a servant heart, a podcast and now a television show as well. Am I correct?

04:04 – Steve Ramona (Guest)
It’s correct.

04:05 – Mike Malatesta (Host)
Yes, featuring conversations with top business leaders exploring their unique approaches to helping, serving and adding value to clients. You can subscribe to Steve’s podcast at servingbusinesspodcastcom, linkedin, steve Romano R-A-M-O-N-A and website intouchpadcom Any place else that you want people to connect with you, steve.

04:33 – Steve Ramona (Guest)
Yeah, my digital business card, which is infoco forward slash sr1. So inphomeco slash sr2 initials and the number one.

04:45 – Mike Malatesta (Host)
Okay, cool. Well, let’s get started. Steve, I start this podcast with a simple question for everyone, and that is how did it happen for you?

04:54 – Steve Ramona (Guest)
October 2022,. Ben, as you said, business owner, worked in network marketing, led a lot of people, worked for a number of people online. I met a group called Pantheon and Josh Tapp is the owner of it and at the time he was helping people get their podcasts started Well successful. You know guys, a younger guy, but he’s so smart in business. He’s been doing his podcast for 10 years and what I learned was building relationships and then I added the value of serving them. While you’re building a relationship, you meet and taking what he’s taught me. It’s really blown up my podcast. I’m excited to announce our number one in small business marketing podcast out there and that’s all because me bringing value to my guests and then working together any of their partnerships or building relationships through my network.

05:51
I think the power of this is collaborating networks. Like me and you, mike, we connected right away and we’re starting to bring our networks together. Maybe it doesn’t help us, but guess what? It’s going to help other people. And I always say serving is don’t know the how, when or why, but you know when you serve. Your universe will eventually change. Something will come up. You won’t be able to track it, but just go and serve and think about when you give somebody help, a resource, a tip, a referral, maybe help with their groceries you bought, positive impact in their life Might be five seconds, five minutes, five months. There’s not a lot on the impact, as you made an impact in the world. The universe sees that, either spirit, whatever you want to call it. That’s how the world works. We’re all made of energy. The more positive we put out there, the more it’s going to return.

06:43
And a tip that I learned the audience needs to know. If you don’t know, I used the infinity loop as a serving definition Always give your gifts but make sure you receive gifts. And I learned this over about a year ago. We’re a gentleman, very successful multi-millionaire, and he made all his money serving, serving his clients, serving his employees, really being out there to bring value. So I told him my story because for 10 years I haven’t made a lot of money but I’ve helped a lot of people.

07:12
He goes, steve, because what you did is you gave somebody five referrals. And then normally I’m going to ask Steve, how can I help you? Oh, no, you know I’m good Tony. And what he said was Steve, you just turned Tony into a taker. You’ve given all these great value. He wants to help you and you say no, you put that wall up. It might not be conscious, but subconsciously again, the universe goes give and receive, give and receive that loop. Once I started doing that, I’m making more money, making more connections and helping more people and have abundance than I ever had in the last year and a half.

07:52 – Mike Malatesta (Host)
Was it easy for you to change when he said that to you, Steve? Or are you because I’m kind of thinking like sometimes you’re in a, you’re used to doing things a certain way and it’s uncomfortable to like, ask somebody for something you haven’t asked before.

08:07 – Steve Ramona (Guest)
It was really easy for me, mike, because I did it, because I’m like hey, mike, here’s 10 referrals. I did my servant, I’m helping them out, I’m good. But when he talked about receiving, steve, it’s okay to receive those gifts For Christmas, just like in a gift exchange. Somebody gives a gift here, somebody gives it. That’s that infinite loop of giving. The same thing with what you have, your resources, tips, your network, whatever that may be. Maybe it’s my, whatever. That is, when you give, always received and don’t be afraid to ask Right, hey Mike, I’m looking for this. Do you know anybody in your network that can help me? Really, I don’t remember a time people go I know Steve, no, no, no, I’m not going to give to you. Well, if you brought value to them, they’re definitely doing it. Now, if you’re just taking and saying, here, you know I need help here, bring people here, do this here, give me money here without exchanging that, it doesn’t work. They become takers and we don’t know what happens when you go down that road.

09:10 – Mike Malatesta (Host)
Yeah, that well rung stride eventually.

09:12 – Steve Ramona (Guest)
Yeah, exactly.

09:15 – Mike Malatesta (Host)
So this fellow Josh Cap and his Pantheonfm, tell me more about this.

09:22 – Steve Ramona (Guest)
Josh, like I said, he’s had a podcast for 10 years. He’s one of the top 20. I don’t know if he still is, but he was top 20 in the world of podcast. But what he taught was taking your podcast, getting to know your guests intimately. And you know, we’ll start out with get the norm, maybe laugh, bring high energy, clap for the show, just like we did before.

09:46
We had that great comment about all these people connecting us. Yes, then you do a great show and really promote them and bring them value and edify them. Now, when they get off that show, they’re up here, they’re like oh my God, steve, that was great, oh my God, you’re good, or whatever they say. And then you get into the value. You know, mike, I heard this and this. Let me introduce you to this person and here’s a tip, here’s a way to do this.

10:10
So, first part, you’re the energies up. The show brings energy even higher. And then you throw value at them. Right, you start building this way and now you can build a. I mean we’re, we have a 45 minute meeting, we built a great relationship, I’m great. I mean, that’s the word. And now I can say, hey, you know, you do this and I’ll give you a story. Tim Wright, who won the Super Bowl in 2014, was a guest on my show and I met him before the show, but he’s got a technology that deaf people can now hear it’s called dome audio and I’m going to start. You know, I’m going to work with them, bring them investors that type of thing starts happening and where they want to come and work with you and partner up with you and start bringing people’s networks in.

10:56 – Mike Malatesta (Host)
And you said October 2022, steve, which is when this meeting with Josh, I guess, first happened. How about before October 2022? But where were you and why? Were you looking for a change, or were you looking for a change?

11:18 – Steve Ramona (Guest)
Yeah, I was. So I started 18. As I, as you said, worked my family’s health club at the front desk. That’s where I learned the power of building relationships and serving Our more. Our why for that health club was customer service. Every person we hired, every person that worked for us, from the general all the way up to the president. My cousin worked thinking customer service, is the equipment clean? Is it working? Are you at one tip was our staff would come on.

11:46
We go remember, raise name. They’re like that’s impossible. Thousand people come in here, or 500 people come in here. Just cheat and look at the computer screen. It’s not really cheating, but go, hey, mike, have a great workout. As you start doing that, you remember the names. But that put us at the next level. Gave them towels. We had a towel service, clean locker rooms, all that little stuff that led to today.

12:10
I’ve had people in this last year asked me when are you guys gonna start an elf club? I loved your elf club. We closed in 2000. That was 23 years ago that I shout out to my cousin Jeff, jeff, ramona, he’s my same last name. He really taught that to me and I learned that and I ran with it. So then I started doing some network marketing. I ran a restaurant for a little bit, took that same network I had and built in the elf club, went right to the restaurant. In six months we were one of the fastest growing restaurants. It’s a real small restaurant but I would reach out, do newsletters, things like that Again, taking my network with me. As every project I do or opportunity is, I built a good relationship.

12:53 – Mike Malatesta (Host)
How? So? The elf club thing is really interesting. So you’re a young man, you’re 18, you said you’re working at the elf club. You’ve got this. You’re stepping up the experience right, making people feel a little bit better than maybe they feel at the club they were at, or they wanna come in and see, have someone friendly say something to them. How? What other things did you learn during that experience that have stuck with you, like I’m? Except they’re, so I don’t know. There’s these formative things that come out of every job or experience you’ve had and I’m wondering which one stuck with you besides the ones you mentioned. Shut up and listen. Shut up and listen.

13:36 – Steve Ramona (Guest)
Good, Wasn’t good at that. You don’t have to know everything. I was that person. Be very transparent with you and the audience. I always felt inferior if somebody asked a question I didn’t have any answer. Now I relish those. I’m like you don’t have an answer, let me go find it. And so excited about that Cause we don’t know everything.

14:01
My dad taught me way was a young kid is never recreate the wheel. Somebody’s doing something that works and they give you the okay to do it. Take it, run with it, cause it’s gonna save you time in your business. The other thing I learned is get better 1% every day. Don’t take on the whole 80%, 100%. Think everybody knows the elephant phrase. You know, take a chunk of the elephant, which is a crazy phrase. I don’t know where it came from. It’s very interesting whether it’s apropos, because if somebody started today, it’s almost every first, so it’s the second month of the year, so that’s 11 months. Use 50. You know that’s 300 or 400% or more. You’re gonna be better by January 1st 2025. And audience, think about it. If you’re better, even 200%, are you making more money? Is your business growing? Are you building relationships? Is your network and all those things?

14:55 – Mike Malatesta (Host)
will grow. The skeptic listening to that might say okay, great, I’ve heard that, you know, improve 1% every day and you know it’s exponential over time. It’s sort of like doubling a penny or folding a piece of paper. If you continue to do that. You know, fold an eight and a half by 11 piece of paper. If you were able to continue to fold it it would go from the earth to the moon. But just think about that a regular eight and a half by 11 piece of paper. If you were physically able or physically, physics able to do it, it would be that tall. But the 1%, how do you? I can hear people saying, well, that’s great, I get it, but how do I measure it? How do I know that I’m getting 1% better every day?

15:42 – Steve Ramona (Guest)
If you wanna know and track it or do an activity one activity, there’s many you could do. Read 15 minutes a day. Don’t read two hours. I’ll try, you know. Just read part of the book 15 minutes every day. Serve somebody daily. I have actually written a 2024 serving journal. You’ve heard of gratitude journals and I’m having people taking it and buying the little journal and writing down. Hey, I helped Mike. I was on his podcast today. What a great podcast. Well, I just helped his audience and he’ll ask you how you felt when you did, how the person you served felt and what was the outcome. And then at the end of the week, I have a summation of how’d you feel for the week. And I guarantee you audience, if you do it every day and I do it multiple times a day you’re gonna have bumps in your road. We all do, that’s what life’s about. But it’s gonna make the bumps much easier and you’ll help in the world.

16:38 – Mike Malatesta (Host)
Yeah so okay. So, in other words, what you’re saying is don’t worry about the scorecard of 1%, we’ll concern yourself with doing the things that will move you forward every day, whether it’s reading for 15 minutes, or whether it’s connecting two people together or whether it’s. You know you name it. Law of increase. That’s what I’m looking for the law of increase.

17:03 – Steve Ramona (Guest)
So you are Beautiful. Yeah, here’s another thing. I teach or mentor businesses. I have a mastermind with Josh and these are millionaires been very successful. But when we tell people I wanna grow my business, well, here’s a simple thing you do meet 10 to 15 new people a week. You gotta go out and meet them and there’s ways to do that. We have great ways to do that, but we’ve had businesses do that in five 10 times their income by the end of the year. Just think about it. This is, you know, dry 30, so if I meet 10 people today, this week, next week I made 10 people, but the 10 people this week bring me five referrals. So that’s 50 new people five times the 10 I met. Then you got 10 who give you five referrals. So now you’re at 100, you could be a four or 500 new people you’ve met by the end of the month.

17:54
Your network is your net worth two things how many and the quality. If you’ve got and I don’t like the word poor or broke but people are not financially successful right now or people not at your level, they’re not gonna scale you. If you wanna scale, you want people. If you’re doing 100,000 a year, go talk to millionaires. If you’re millionaires, go talk to billionaires. So that network is growing and you’re gonna meet these 10 new people and maybe only five give you referrals. That’s okay, that’s 25, you need 10 next week. That’s 25, now you’re at 50, plus you met those 10, that’s 45. Using the same thing, a penny doubles every day and it’s, I think, a million dollars. That’s the same thing with your network. You have to have people, whether it’s customers, clients or partners or network connectors. Grow your business. You need people. That’s one asset that has to be there. Maybe it’s one or two, or maybe it’s 200, just depends what you do.

18:54 – Mike Malatesta (Host)
Yeah. So can we dig in on that just a little bit? I love the sound of that. I can hear people saying okay, I’m a well, most people won’t be saying I’m a millionaire, so I’m gonna meet billionaires. So anyway, they say I wanna meet millionaires, I’m not a millionaire, I’d like to meet millionaires. And there’s this adage right, like if you’re gonna connect with somebody, you have to give value first, which I can hear people saying might be difficult to do if I’m not at the level of the person that I’m trying to connect with. So how do you go? How do you and Josh, how do you teach people how to? If you do teach them to lead with value? You gotta lead with value. How do they get these 10 meetings a week with people who are ad or above this level they’re striving to get to themselves.

19:48 – Steve Ramona (Guest)
I tell you a great story about it. It’s your network. I meet you. I don’t know who’s in your network and I meet you, but I bring you value, build a great relationship. Two things happen. One, you already have a network. Maybe you go hey, steve, you need to meet this millionaire I know he’d be great for your show or whatever. Two people in your network will always be meeting new people. So we built this relationship. This will use me and you as I meet new people and go. Here’s a great fit for Mike. You’re meeting new people. We’re all doing 10 to 15 a week. Let’s just use 10 to make it round numbers. It just keeps growing and growing and growing. And then you get that call.

20:26
I got a referral last week from someone I haven’t talked to in six months. I only talk about myself a lot, but this is so powerful. I built a relationship. I probably brought her value, or I brought so many value in a network group. She saw it and she had the forefront to mindset to go hey, you need to meet Steve, he’s got this podcast. I think you’d be a great guest. That is a golden nugget. Regards to and this happens I get three to five, sometimes 10 referrals a day. Because I built this up, I’ve done the 10 to 15. So now it just comes to me, and that’s where you really got it is. I don’t have to meet 10 or new people at a networking group. They are coming to me because of my network and other people’s like yours bring it to me.

21:12
Here’s a great story and the power of networking. So I met somebody with a guest on my show I don’t remember their name and I met Brad. You need to meet Brad. So I jump on a call with Brad, we talk, we get great connections. He’s inviting me to the zoom with millionaires. So right away I’m like okay, there’s a guy I wanna meet, cause that’s the group I wanna work with in my mastermind. Then he throws out hey, I know Roy Firestone, and Roy Firestone is an ESPN sports journalist. He’s done over 5,000 shows and I’m doing this profile. So people of you don’t know him. He was best friends with Muhammad Ali for 50 years. That is a power partner. He goes. I said we’d love it. I get an email 10 minutes later after we get off.

21:57
Roy Firestone, I’d love to be on your show. Let’s do it Now. I’m in Roy Firestone’s network. I’m reaching out to that one, this athlete, this athlete, can you connect him here? Can you connect him here? It may not happen, but I’m in the network cause we have the greatest show. That’s the power of the network. You know, steve Ramona, I’m not a millionaire, but I know millionaires, so you know, if it’s a fit for somebody, I’ll connect you.

22:24
Or if you have a podcast or a TV, you know, whatever it may be, that’s the power of and here’s another thing to learn Very excited about this stuff because it’s it’s so easy. If you remember, when a door opens, go through it, walk in right, walk in the door. I get a call from a guy who owns a net marketing company. Millie is a guy who’s very wealthy and found out about my podcast Again my network and said I heard your podcast, it’s fantastic, I’d love to work with you.

22:55
I’ve got this philanthropic thing Now. Two years ago I wouldn’t answer the call because I’d be like, ah, you know, I don’t know. But now I take every call, I take every email, I take every text and see if it’s a fit. Now I don’t expect you to spend hours with these people, but it can be a 10, 15 minute conversation. Hey, mike, I see you do this. You got to meet XYZ because either as a partnership or you know a champion where they can help you. Just this week, I’ve met five gentlemen that are disabled, missing limbs. The universe just works in crazy ways and I’m putting them all together to build this consortium to help disabled people. That’s the power of the network. You never know what’s going to come about. It’s why you walk through every door, because you never know what’s going to be on the other side, because you always walk back out. Yeah, it’s not a fit, you just walk right back out.

23:45 – Mike Malatesta (Host)
That’s a great story you told about Roy Fierstein. I have a similar story. I was able to get Peter Fagan, who’s the president of the Milwaukee Bucks, to come on my podcast. Same way, like I knew a guy who well, a guy had been on my podcast Jacomo Faluca is his name and after he’d been on my podcast, he I was like how do I get Peter Fagan? He doesn’t know who I am, why would he come on my show? So I was like I was at a Bucks game with my friend, brian Sadoff, and I’m like, brian, do you know Peter Fagan? Because there he is, he’s walking around. Brian’s like yeah, I kind of know him, but he’s a seasoned ticket holder. But he’s like I don’t know him. Know him.

24:28
And then I see Jacomo Faluca walking and I’m like I totally forgot that. I think it was after he was on my podcast. He bought into the Bucks, so he’s one of the owners of the Bucks. And I was like I think I know how I can at least get connected to Peter. So I sent Jacomo an email like hey, I saw you at the game, you know whatever. And he’s like yeah, just send me an email that you want Peter to read and I’ll just forward it to him. And he did. And two seconds later he’s like sure, yeah, I’ll be on the show, here’s my guy, whatever. And then that was a year and a half ago.

24:59
Just recently, I had a question about something, an event at the Pfizer forum, which is where the Bucks play in Milwaukee, pfizer forum and I’m like man, who could I get that? And I’m like I don’t know. I’ll shoot Peter Fagan and see if he’ll connect me with the right person. Less than 10 minutes collect. I haven’t talked to him since he’d been on my podcast, but it’s, it’s the. It’s like what you said. It’s take advantage of and not take advantage in a bad way. Use the resources that you have in order to ask for what you want and you just might get it. I mean, jock Moe could have, you know, ignored my email. Peter could have ignored my email. It could have happened, but they didn’t.

25:40 – Steve Ramona (Guest)
And that’s okay. Yeah, I love your story because it’s happening to us over. It’s why I love podcasts. You in an audience don’t have to have a podcast. But that’s what I teach in a podcast is what’s the worst thing that Peter says in scenarios? He doesn’t answer it Right. You know, I reached out to Arnold Schwarzenegger because in his new book he talks about serving, serving people. Yeah, talks about that in his documentary.

26:01
I’ve never connected with him. I’m going to keep trying Because you never know. Yeah, that’s the power of the network you, it’s why we’re. We connect, we teach and we get that. That’s the other tip Always ask, always ask. Hey, I want you on my podcast. Hey, can you join my group, or whatever. The worst thing that happens Nobody’s ever going to be well, most people are never going to be upset with you. And you go hey, can you join my? You know, can you be a guest on my podcast? Oh, no, I’m too busy. You know, reach out to me next year. Great, then we reach out next year. But he’s not going to walk away going God, mike asked me to be on his podcast. We’re an idiot.

26:37 – Mike Malatesta (Host)
Yeah, Remember Right right right, right, right, yeah, and it’s. And I know I was this way for a long time. I basically paralyzed myself when it came to stepping up with an ask, because I was like, oh my gosh, the person might not like me or they might not answer me or whatever, which ultimately they’re not answering you. When you don’t ask, there’s no way they’re going to answer you, right? So what’s the harm? Ask, the likelihood that you’re going to piss somebody off or whatever is like zero, because you’re either. They’re either going to help you or they’re going to ignore you. That’s it, one or the other. And so I’m glad you, I’m glad you shared that and open that up. So we you know we had a chance to talk about that because it’s it’s really debilitating for unnecessarily debilitating for a lot of people, and it serves as an excuse oftentimes to not get what you profess to want. If you want something, you have to take some action to get it, and it could, and it’s often as simple as what you described or what we’ve been talking about.

27:46 – Steve Ramona (Guest)
You got to be uncomfortable, to be comfortable in business, whether it’s a podcast, your code, whatever you’re doing, there’s times you’re going to be, but what’s the risk reward? And in that there’s zero risk, yeah, I think, just zero risk. So thank you for sharing that story, because I will share it with others, because it really portrays with just asking.

28:06 – Mike Malatesta (Host)
Yeah, yeah. And so, as we’re actually, as we’re having this conversation, I’m like, well, how come I haven’t asked Peter if he’ll introduce me to Yanis, who I could have on my podcast? How come I haven’t asked him to introduce me to, you know, some of the other players, or to the other owners, or to you know a lot of other people?

28:26 – Steve Ramona (Guest)
Yeah, you could do it? Yeah, you could do it this way. It’s all about communication, and one of my guests has a great book called the Point. I’m because I’ve read his book. It’s a great read, but what you do is go hey, peter, a great lesson for the audience. I mentor businesses. Hey, would you think I know John is busy, so you know the problem, but I think he’s a great fit for my podcast. Do you think he’d be available and leave it to me? It’s short, but just hey, do you think you can, instead of like hey, I need to have John is on my podcast. Can you make this happen? Two different ways of communicating that.

29:01 – Mike Malatesta (Host)
I love that. Just open ended. You’re not. You’re not really asking for anything.

29:07 – Steve Ramona (Guest)
Yeah, another thing you could do in this, a great tip for the audience. You’re watching the game. You see John is. Go by and go. You know he just said something or something clicked in your head Like, and you write that name hey, peter, I was at the game, my season to, you know. So you’re bringing a value because you’re bi-season. Think to his way. He’s not the owner, but you know, if you’re helping the sports and I saw John is I just thought he’d be a great fit for the podcast. Yeah, I would love an intro. Right, so here’s another tip, and this is huge, that we teach and I teach.

29:41
You want to go out and build your business and build your network. Go to your contact list on your phone. You have a hundred thousand. I got 3000. That matter of the number. I met a guy a while back that built his business just on his contact list and then a year I made a million dollars a month in income. All he does is market a thousand people’s contact list and you just write them an email Say you’re a mindset coach.

30:05
Quick question in the subject line or text Do you know a lawyer that you’ve worked with that could use some help in mindset. I’d love an intro to clad to end sentences. Quick question. It’s a quick question. Three things happened One yeah, you know I just worked with Tony Smith, the lawyer man. I love the guy, he’s great, but he was talking to me about struggling with growth and he thinks it’s mindset.

30:30
Let’s say I’m going to introduce you. The second thing that happens is I don’t have any referrals for you. But what are you doing now? Well, let’s jump on a call. There’s your new person for the 10, for the week or the 15. Now people go well, you know them, but they’re new to what you’re doing. They’ve never known you were a coach and we don’t reach out to our contact list. I’ve done a slight survey. 60% of the people I talked to said 80% of their contact list never knew what they were doing. And when they went out and this is exercise one lady hit 100 people she had five sales within two months in her coaching program.

31:08 – Mike Malatesta (Host)
Some were frills, some of them from the contact list from people who would otherwise not know that she was even doing that Exactly so how do you think about it?

31:16 – Steve Ramona (Guest)
Well, here let me add this Mike, this is the power. Those are people that know you. They’re warm leads, they’re some love. You Maybe it’s your brother, your cousin, your close friend. Mike’s most friend knows my podcast. He shares it with everybody. Mm-hmm, why didn’t start sharing the podcast with them by halfway through? I did. I kicked myself, because he loves my podcast, so it’s a great Circle to start working in. And then you could do the quick question exercise on Facebook, linkedin emails whenever people you meet, things like that.

31:47 – Mike Malatesta (Host)
So let me ask you just from a tactical standpoint, with this your context Do you, do you mass email people, steve, or do you select people, do a cut and paste with their name, send it to one person at a time? What is your? How do you do? It individuals Individually.

32:06 – Steve Ramona (Guest)
Yeah personal each one and you don’t need to do a lot. If you did Ten a day, that’s 50 in a week. How long is that gonna take you? You only have time to do five a day. And what a way to get better. One percent every day is reach out to fight people via email that you haven’t talked to in a while. A quick question you know that’s another Tool or resource you can use to grow every day, but yeah, it’s a resource we don’t think about.

32:31 – Mike Malatesta (Host)
I’ve heard Jordan Harbinger. Familiar with Jordan Harbinger.

32:36
Yeah, he’s a pretty big podcaster, but he he has a networking thing that he does and one of his suggestions is to do similar to what you were just saying, but to go through all of the people that have texted with you over the years and Do something similar someone that hasn’t texted you, you haven’t texted with in a long time, send them a text, let them know you’re thinking about them, maybe throw in something that you’re doing an opportunity to talk, reconnect, whatever and he said that. Well, he says that’s a very powerful thing to do as well, because you a lot of you know You’ve gotten like your core people that you text with sort of all the time. And then you have a lot of other people who you know we’re in your life for a moment at some point and you had some connection, but it’s kind of like you’ve moved on from that, but you’ve texted with them before they’re there, right. So, just like your context, I like that idea a lot.

33:33
So I’m curious, steve, you had a lot of different experiences. You started in the, in the health club. You’ve you’ve done a lot of different things, including owning a Company called Earth care, recycling recycling electronics and computers, which you don’t know about. Me is I’ve I’ve started and, and, and, grown and sold two waste management companies Wow, my career. So we had never talked about that before. So I saw that and I was like, actually Robin saw that and she’s like you got to ask him about that. And so I’m curious about all of your how, all of these you know, if you could take us through some of your experiences and then how they led to you know where you are today, or that October 2022 sort of define game changing moment in your life, your podcasts, all of that.

34:30 – Steve Ramona (Guest)
Yeah, the biggest thing is I started a business or a project or whatever you want to call it. I started still adding to my network. So I went from the restaurant To you know I have club. We sold it and didn’t do anything for a while, jumped in the restaurant To need the work and didn’t want to sit around watching Oprah all day this is back to 2001, so 22 years a lot of time flies and then jumped in the restaurant that you know, worked out for a while and it just didn’t work out with the owner and the opportunity. You know I met a guy again through my network. I went and bought some things from him and he talked about starting a recycling business in California. The California was paying for that and that led to six years of me, more people who still today.

35:15
I get calls hey, you still open. I’m like, no, I’m closed in ten years ago. But again, it shows the power of a network and they’re doing. I had one guy six months ago what are you doing now? I do a podcast. Oh my god, I want to subscribe. Oh, told somebody and cost him anything. But Scribers are good for a podcast and every time I tell these stories it falls back to that network. Yeah, keeping and building, keeping your relations with those people and building other relationships. You know, the day I leave this earth I can imagine I have ten thousand in my network Because it’s growing. And again I go back to value just serving people. Have the servants heart.

35:54 – Mike Malatesta (Host)
I think ten thousand is really light. I think that number would be much, much higher. Steve, just based on a little I know about you so far.

36:03 – Steve Ramona (Guest)
I appreciate that.

36:05 – Mike Malatesta (Host)
So let’s talk about your podcast doing business with a servant’s heart, and now your TV show. I’m Where’d the idea come from? What are you doing? Who are you talking to? What are you trying to accomplish? And, more than that, how the heck did you become the number one small business podcast and now have this. You know, you basically transformed your podcast into a TV show.

36:29 – Steve Ramona (Guest)
I’m sorry, but no, no, no, I’ve been on a lot of shows I love. I love questions. That’s how people can learn and learn about me and learn about you. October 22, like I said, I met Josh and it was October 4th of Tuesday. It was our mastermind. In the first thing, I asked I’m excited to get to this venture. What do I do To start recording? I don’t care where you do it doing your iPad, your phone, your computer. Don’t care about your equipment, just make sure people can hear it. Mm-hmm. And I started doing it, my very first podcast. I just had an article written about me and they said what was your biggest learning lesson is I would start my podcast. Josh had taught me I would hate you a quarter, go three, two, one. Well, at the beginning of the podcast everybody heard that three, two, one and people like why was he clapping, steve, what are you copping? Started to her are starting too late.

37:18 – Mike Malatesta (Host)
Yeah, okay, I got you and I left it there.

37:21 – Steve Ramona (Guest)
It’s still there. Jr Smith, he’s a non-profit, he owns a nonprofit. I left it because you know what People still viewed it? A hundred views Because it was the content that JR gave us for the show. And then, as I started learning and I’ll bring this back shut up and listen. You’re a podcaster 80% guest, 20% host or around there. So shut up and listen. And I say shut up to make it strong, because how many networking meetings or zoom meetings have you been to? A virtual meetings or Networking meetings? I used to run six of six different groups. Hmm, definitely you there.

37:59
If they’re the videos off or they’re, you know they shut up and they’re like looking like this, doing things, and they get asked a question and they go are 45. I said no, we asked you you know what year did you start your business? Not 45. That’s why you gotta show up, because the bridge of the shut up and listen because as I do a podcast, as a guest or as a host, I’m listening to what you’re saying, mike, how I can? First thing in my head is always, as I’m listening, how can I bring value If you can learn that skill that I’ve learned? It is a game changer because I can find people are amazed and I’m amazed a lot of times too when they start talking. Well, I got fiber-folds for you. I’m only talking for eight minutes because I could pull stuff out and shut up and listen their pain points, their desires, what their challenges are, and maybe I asked questions to learn that too. And then I can go through my network and if you got a cheat like we did in the health club, cheating for people’s names Go up your CRM and Look and go way man, I got two people. Yeah, these people are in this and that. I think they’d be a great fit. They can get you this or that. The other tip I’m gonna give With a podcast or anything.

39:15
You talked about the text. How many people you text from Jordan Mm-hmm. Yeah, josh taught me. Open up your calendar, google Calendar. Just look back at all your opponent. Yeah, yeah, yeah, yeah. So it follows in the same language text. But I’ve done that.

39:32
Go man, I haven’t talked to Mike in a while. Hey Mike, quick question. Hey Mike, how you doing? Have you seen my podcast? You could just. Your emails need to be simple and concise and to the point. There’s so much noise out there and so many emails people get. If it’s short, mm-hmm, I’m using video now for my introductions and it’s Take it off because it’s a 30 second. Hey, mike, meet Colleen. I think you guys be a great partner. I love to see you guys connect. You know Mike’s got a great podcast calling you’d be a great guest, have a fruitful connection. That’s it. And people like, oh my god, what a great way they could see my passion, hear my passion, and then the two people connect. So video is another great way to do that. If you wanted a quick question, do you know it? So that’s going on. There’s so much.

40:21 – Mike Malatesta (Host)
Yeah, that’s fine. And when you’re doing that, I’m just curious to you so you don’t worry about Asking permission from these two people if it’s okay to connect them, or do I mean you must have a good sense about when the boundary is for you on the relationship I’m thinking this is why you’re a great podcast.

40:41 – Steve Ramona (Guest)
Get a host. Mike the bat is such a great question. You guys need to listen to more of his podcast because it’s powerful, because it’s a great question and I struggle. A lot of people struggle, but I do use my sense because I’ll go. Hey, mike, as we’re meeting. Hey, I’ve got Tony, debbie and Joanne. They do this. I think they’d be a great connection for you, absolutely connect me, and if they’re not, get into our network. So I think most of the time I ask permission, but to me, again, it’s like serving. If you’re willing to build relationships, then you’re gonna meet with everybody. I’ve met with people completely broke. The guy could barely afford zoom. I spent 30 minutes to tell him how to find a business and never charged him and I heard later he was so fired up and he’s becoming successful. I love that. That’s what the world needs to do more of okay, and the the TV show where?

41:40 – Mike Malatesta (Host)
how did you? Well, I don’t know. I don’t know if TV shows for podcasts are becoming more popular. They seem. I’m just gonna play the role of the average listener here. It seems like, oh my gosh, that’s a really big step up. I mean, I’m afraid to even do a podcast, but yet Steve’s, you know, got a TV show. Now, I mean, how does it? How did it that happens, steve, and why are you doing it?

42:04 – Steve Ramona (Guest)
As always, came through my network. Somebody said you’re an incredible podcast host. You need a TV show me, julianne Meyer, who’s you know I work with on achieve TV. It’s different and there’s a lot of people because we have a group of TV host. A lot of them don’t have a podcast, so you can make that jump to go to TV host and now they want to work with me to learn about their podcast. The TV show is different. Especially in this case. It’s got a larger audience already built in because of the company e360 TV.

42:32
Yeah, that marketing and doing things Okay, but I try to use it more eventually to be a question and answer. I haven’t had too many people on. They could ask questions, but it’s, it’s life and I love that where I get you on and, hey, here’s a question from the audience. A Jimmy Kimmel, a Jimmy Fallon, no, those are two people know they’re super successful because they get to ask questions. But sometimes they go to the audience. Hey, you have a question in the audience and now you engage the audience. I love what I speak.

43:03
I did a speaking gig for 30,000 people virtually and I didn’t see all of my. I don’t know if they’re all there, but there, I was told, and I love the chat box. You talked about love and business. Tell me more. Well, let me tell you what a great way. I nobody should stand up there and just or be an order. Hey, I do this. This is what it is. Tell stories, make people laugh, engage the audience. Jason Hulett, h-e-w-l-e-t-t was a top act in Vegas and he just his voice got Not real but was Affected, I think, sitting beyond that same thing. She can’t sing anymore because he used to do a hundred different Impressions of singers. He’s unbelievable. Okay, but he moved over to speaking gig, taking his Speaking to here. What he’s done is he engages, he does moving, he does moves his face around, he does impressions. Same with a podcast, same with a TV show, same of the speaking gig. Engage with the audience, make it fun and In conversation, of course, you.

44:06 – Mike Malatesta (Host)
So how do people find your TV show? We talked about the podcast name. How do they find your TV show?

44:12 – Steve Ramona (Guest)
You can search for it together. We serve Apple TV on your streaming TV, hulu, roku, lg TV, samsung TV. You just type in together we serve and, like you would on the internet, it will pull up. That’s what streaming services. It’s a big directory of TV shows, streaming shows. Netflix is much bigger, like when Arnold Schwarzenegger did his documentary, millions of people watched that. It’s not the case with me, but, as I always say with my shows, if I affect one person and make a change in their life, we’re golden.

44:49 – Mike Malatesta (Host)
And you said you’re doing the show live. So how does that work? Like I’m thinking, so you do it live, you record it, but then it’s available anytime to anyone on those streaming services to see it.

45:01 – Steve Ramona (Guest)
Correct.

45:02 – Mike Malatesta (Host)
So you’ve got, you’re live on the internet. People are, you know, like you said, chatting, you know putting questions in the chat box you come on with. Do you come on with another person or do you come on just by yourself?

45:17 – Steve Ramona (Guest)
Okay, Nope, I have guests and I eventually might do. Some of our hosts will do solo and they just talk and engage with the audience. I’m still there. I just launched the. This is my fourth show this week, so I’m just launching, but I still love my guests. Again, leverage you my guests to learn about them and get into their network. Or if it’s a guest I’ve had on my podcast, like a follow up, hey, great TV show, how’s it going, you know? So that’s why I love the interview process. People like I don’t want to do it, though, that’s fine. You can just jump on YouTube and just do a podcast. I know a guy that has a one minute podcast every day. I think it’s five days a week. He’s got 150,000 followers. Quick tip, quick thing. You learned.

45:59 – Mike Malatesta (Host)
One minute.

46:00 – Steve Ramona (Guest)
Yeah, yeah, two inches on whatever you feel comfortable doing.

46:04 – Mike Malatesta (Host)
Yeah, so you’ve this servant serve. Those are, you know, in your podcast, in your TV show. When did I guess a servant’s heart doing business with a servant’s heart? What does that mean to you?

46:23 – Steve Ramona (Guest)
It’s deep inside your soul that every person. It’s natural for me, it’s in my heart I want to help people. So when I meet people I’m always trying to find a ways to help. And you can, you know, just be aware of it You’re going to the grocery store and grandmother some grandmother is trying to reach a. Can you go walk over, grab the can help her? A little harder now with COVID, but still, when you meet people, hey, I really appreciate you, which you did.

46:51
I told you something happened this morning. I was with a call center guy and I said, hey, I really appreciate you helping me. This has been great Cause you know that made my day. Thank you, I haven’t heard that in a while. Yeah, 30 second comment, I’ll be changed to guys day.

47:06
So it’s in your head all the time in your soul that you’re thinking man, I’m in front of my faith guy. I just got baptized last year. It’s in the Bible all over and that’s kind of where I knew I was doing it. But once I started getting involved there in 17, 18, I’m like, oh, my God, that’s me. And a great quick story, again a network story.

47:28
So I started with serving in business, my first 10 or 15 shows, cause that’s what I do. A couple people go. That’s what you do. You’re serving people all the time. Referrals Now I was in this mastermind for the group with pantheonfm and my good friend, rich, goes. They go. I probably say his name on 20 shows. It’s probably going to come back to him after paying him, which is okay, he’s worth it. He stopped, he goes. Wait is serving in business. No, no, no. You got the heart, ramona. You got the heart doing business with a servant’s heart. People are going great, oh my God. And that title has really changed the way Firestone, lee Steinberg, patrick Mahomes, agent. They wanted to jump on because they want to show their servant’s heart. So I was blessed, which is awesome.

48:11 – Mike Malatesta (Host)
That is awesome. Someone else came up with the name, just out of that conversation.

48:17 – Steve Ramona (Guest)
In my network? Yeah, in your network. I had nobody in my network who didn’t have that network. You know it’s serving network. It keeps coming back in the conversations because it just does work.

48:30 – Mike Malatesta (Host)
I like how you said that with the you know the person you were talking to, the customer service person, how you just said you know, you just appreciated what they did for you. It seems to me like it’s kind of like being you know how easy it is to connect with people if you want to. It’s really easy to stand out with people by just paying some attention to them. You’ve been talking about shutting up and listening, which is a great way to get people to buy into you because you are caring about them. You’re putting them first, and it’s similar to what you just described. You know, you’re basically the bar’s very low for making an impression on someone, particularly in those kinds of interactions, because people tend to I don’t know not maybe treat everyone with the most respect. When you’re in a stressful situation, for example, or a situation where you don’t think the other person has as much value as you, or whatever mistake you might be making, how you’re evaluating people.

49:31 – Steve Ramona (Guest)
They can’t help me, why am I even talking to them? Take that attitude out of your head, because you just never know who Steve Ramona knows, right, yeah, you can do your LinkedIn and all that and that’s good your research, your background but and you don’t know who they’re gonna meet down the road Somebody like me. I’m gonna meet somebody down the road. It’s gonna help you probably. And here’s a great story I love to tell.

49:54
This is reverse serving. It’s what I call it. We go to a restaurant and something’s wrong. We call the waiter. Waiter calls the manager. Food was cold. Whatever it may be, we’re always going to the manager. Hey, this is not good, give me my money back. We’re always hearing the bad stuff, especially restaurants, such a great industry to talk about this. So what I’ve done over the years is it’s about 100 managers and I do the reverse serving and this is so cool and I admit it, I’m gonna save, I love it, so I’ll go. My wife laughs every time I do it. I’ll go.

50:29
Hey, debbie, who’s my waitress, can you go? Get up to your manager? I wanna talk to him. What’s the first thing happens? Yeah, so I walk over right and I watch their conversation Mike and the guy shaking his hand. He’s like, oh no, geez, I was walking over slowly prepared for an attack. Hey, I hear it. You know you wouldn’t even talk to me. I said, yeah, what’s your name? Oh, it’s Tom. Tom, I gotta tell you Debbie was incredible. She talked to my wife about her kids. Our water was full, your food is fabulous. He goes, man, I you’re feel, most of the time. Yeah.

51:07
So I’ve asked a hundred managers some of them have been there for 10, 15 years. I go, tommy, how often do you hear that? Cause I haven’t heard that in three years. All I’ve heard was it’s the point when something’s good. I’ve never heard that, rarely heard that, excuse me. One guy was at 20 years. Only twice has he heard that his wait staff or the food or the wait staff was good Food a lot, because people always say the food’s great. But what people? People’s the asset and what happens is we don’t realize. Everybody says customer’s always right. I mean, we’re very controversial right now. That’s some people who try to challenge me, but they’re not.

51:49
You go to a grocery store and there’s one line and it happened to me and this lady’s screaming at the clerk get more clerks. They’re all empty. We’ve seen it, oh yeah. And I walk over the clerk. You know how can I help serving? He goes. Oh, we’re short, three people the managers taking care of something. We’re short. And I walk back and I turned to the lady and I go ma’am, do you know the shoes he’s stepped into right now. Well, what do you mean? He goes. I just talked to him. They have four people out, people got sick. They goes right after COVID, whatever I said.

52:23
And you came at six o’clock in the afternoon, busiest time of the. Don’t expect this. But there I said but you don’t know, don’t step in somebody’s shoes, you don’t know what’s going on. She apologized and I got a standing ovation. I meant it was weird, but people got it. It was like then leave, leave your stuff, then then walk out screaming and yelling. Never get something done. That’s not customers right there. They are completely wrong. Now, if the clerk yelled at her and started swearing, yeah, absolutely, that guy’s doing his best and you can see him struggle in his face, his red, you can see 21 year old. He’s like Anakin. Yeah right, he calmed down right when I talked to him.

53:07 – Mike Malatesta (Host)
Very nice. Thanks for sharing that story. That’s really cool story.

53:09 – Steve Ramona (Guest)
You’re welcome. I love that story so.

53:11 – Mike Malatesta (Host)
So, as we finish up here, I want you to make an ask of my audience, who are the kind of people that Steve Ramona is looking for for his podcast, for his show, for his mastermind, for whatever it is that you can be valuable to people for. I just like to give you the chance to make that ask.

53:33 – Steve Ramona (Guest)
I appreciate, I really appreciate that, see, this is why you’re a great host. Not one host I’ve been on has told me that. See, I’m serving you and I’m making a point because it’s live. I’m edifying you. But it’s true, you know, nobody’s ever asked me that what I’m looking for is somebody with a servant’s heart, and if you don’t know what that is, it’s somebody that’s gone over an obstacle. Come back and become successful as out there helping the world.

53:58
For example, jeff Griffin now become a really good friend of mine, fell off a ladder, became a paraplegic. He didn’t stop him. He went through all the my mental health, mindset stuff that you do. But when I met him, he jumped on my show and he was just fantastic. Can he go? Hey, look, here’s my wheelchair.

54:16
He really just was like a regular person, but he takes businesses and triples their income like talking dream do. And I forget the other thing. But what he did was he walked in Ogden, utah last year a 9,000 foot mountain as a paraplegic. People go, what do you do? Well, his neighbors again support and a network got together because he put it out there like I’d like to climb this mountain. Well, they built this contraption that was the head of his shoulders that he could make the stops and his goal was look, we can do this with support, a community. Those are the kind of stories that really three things I wanna do. So you wanna think about the person to be able to do this motivate, inspire and educate. If those three things happen on the show, we’re helping a lot of people Nice.

55:10 – Mike Malatesta (Host)
Well, you heard it, folks, I know all of you know someone that fits that mold, fits that definition, the kind of person Steve’s looking for. So connect him all right, connect with Steve, and you’ve already heard how much value he brings to people and how much he wants to. He thinks he’s gonna positively impact 10,000 people. I think it’s more like a couple of millions. So help him out. I love it.

55:38 – Steve Ramona (Guest)
And connect with Steve. I love it, man.

55:40 – Mike Malatesta (Host)
Is there anything that I should have but did not ask you that you’d like to leave us with before we go? Steve?

55:48 – Steve Ramona (Guest)
I’m just gonna tell your audience we have our tough times, we have our good times, but always think positive when you can, and I’ll leave you with this, you having a bad day. Things are not working for you, whether it’s personally or professionally. Stop and go serve somebody. And a real quick story happened to me last year two o’clock. I don’t usually leave the office, my home office but things were just not happening well. So I went to grocery store to buy groceries and I’m standing in line. It was early, so I wanted a lot of people and the lady in front of me with a baby and I just had this for me a Holy Spirit. But this spot that I’m gonna buy her groceries wasn’t a lot, so I’m gonna spend hundreds of dollars. It’s funny. I give the card to the clerk and he says dude, he’s served for guy long hair. He said dude, what are you thinking, man? I like I just have this calling. She’s like no, no, no, no. I said please, let me do this. Hey, help me out. So we do it and I pay for my groceries and we walk out. Great act that I did.

56:53
But there’s more to it. She’s talking me, she starts crying. It’s because you don’t know what you just did, and this is part of the network story. We lost our jobs last week. I didn’t know how we were gonna pay for our groceries, I was just gonna. We’re just figuring it out and I don’t know what this might have been, but we’re gonna just do it. You had a credit card and crazy. She says you know how blessed you’ve done with our diapers and food for tonight. Now that’s great and people are all what a great thing it is. But here’s the power of serving and a network. What is she gonna do when she goes home to her husband?

57:27 – Mike Malatesta (Host)
She’s gonna tell the story. She’s gonna tell the story, yeah.

57:29 – Steve Ramona (Guest)
Yeah, and he’s gonna go. What Did you get his note? You know they’re not doing no, no, I don’t want to, I don’t need to contact me, but I just start building that paid forward networking that will change the world. If you can learn to do that bring value to people we’re all gonna be in a better place.

57:49 – Mike Malatesta (Host)
Nice Well, steve, this has been a fantastic conversation. Thank you so much for joining me today and thank you for leaving us with that great story at the end. Listen, for everybody that’s listening to this. Please connect with Steve. Think about how you can help him. He will definitely reciprocate that I know that for sure. And keep in mind remember you’ve got greatness inside you. I want you to maximize that greatness every single day, until next time.

58:20
Hey everybody, thanks for listening to this show and before you go, I just have three requests for you. One if you like what I’m doing, please consider subscribing or following the podcast on whatever podcast platform you prefer. If you’re really into it, leave me a review, write something nice about me, give me five stars or whatever you feel is most appropriate. Number two I’ve got a book. It’s called Owner Shift how Getting Selfish Got Me Unstuck. It’s an Amazon bestseller and I’d love for you to read it or listen to it on Audible or wherever else. It’s Barnes, noble, amazon. You can get it everywhere If you’re looking for inspiration that will help you unlock your greatness and potential, order or download it today so that you can have your very own copy, and if you get it, please let me know what you think. Number three my newsletter. I do a newsletter every Thursday and I talk about things that are interesting to me and or I give more information about the podcast and the podcast guests that I’ve had and the experiences that I’ve had with them.

59:18
You can sign up for the podcast today at my website, which is my name mikemalatestacom. You do that right now. Put in your email address and you’ll get the very next issue. The newsletter is short, thoughtful and designed to inspire, activate and maximize the greatness in you.